Robyn Erman Email & Phone Number

Partner with independent school clients to accomplish their marketing and communications goals with Finalsite's suite of software tools.

Provided external editorial services for the Quality Control team at Xcenda, a consulting company within the AmerisourceBergen family of companies.

Carmel CA

• Developed and executed communications strategy to deliver exceptional customer experiences. Oversaw course enrollment and progress-reporting cycle, including report writing and production process.
• Planned and implemented strategic communications, including a calendar of 100+ annual email broadcasts, to provide timely, accurate, actionable, and uplifting information.
• Innovated publication of ≈ 3,000 annual individual student progress reports written by 40 faculty members by driving workflow process improvements, developing operational guidelines and training materials, and.
• Leveraged new software tools to improve password-protected communication portals, personalize and streamline online event registrations, and develop secure digital student records.
• Developed website content and produce collateral, including planners, invitations, programs, posters, flyers, and signage, to promote community engagement.
• Produced and curated photo and video files to enhance storytelling and deepen connections between families and the school.

Grover Beach, CA

• Managed marketing communications to attract customers and drive sales.
• Aligned positioning, messaging, and brand identity, resulting in a 600% increase in website sales.
• Designed social media strategy and marketing campaigns, boosting advertising ROI.
• Delivered technical writing and product photography.

• Delivered writing and editing services to clients within the arts, education, and self-help industries.
• Copyedited blogs and website content to accentuate unique writers’ voices, ensure consistent messaging, and differentiate services resulting in improved conversion rates.

• Completed solar installations for an industry-leading residential solar company, delivering exceptional service experience for every customer.
• Led communications among the crew and trained new team members to ensure accurate results and 100% safety record.

Greater San Diego Area

• Strengthened relationships with and among alumni to deepen their connections with the school.
• Developed strategy for outreach, engagement, and leadership cultivation to expanded opportunities for alumni to benefit from their association with the school, resulting in the establishment of alumni speaker series.
• Introduced digital communication tools, including social networking groups and a mobile app to drive online engagement and development of a loyal and supportive alumni body.

Cambridge, MA

• Guided clients through a consultive sales approach, reducing the stress and complexity of each transaction to maximize customer satisfaction. Planned marketing strategy, generated leads, developed relationships.
• Achieved Top 500 ranking in New England’s leading real estate brokerage by averaging over $6 million in annual sales volume over a four-year span.
• Partnered with a property developer to identify new projects and project sales value resulting in an average net income of $200,000 per project.
• Developed marketing collateral leading to the sellout of 66 new-construction condominium units.

Kamuela, HI

• Directed fundraising, public relations, marketing, and communications. Managed annual fund, major giving, and grant writing for capital improvements, capacity building, and financial aid.
• Set advancement strategy that aligned communications and marketing with institutional growth to attract new funding and applicants, resulting in increases of 20% in enrollment and 25% in funds raised.

Hillsborough, CA

• Produced feature articles, content, and photography for publications and campaign collateral and executed fundraising strategy including solicitations, volunteer management, and grant applications for $15 million.
• Led girls and boys varsity volleyball teams, resulting in a league title and section finals appearance.

• Invigorated young alumni engagement and strengthened volunteer base.
• Coordinated events for alumni affinity groups and contributed writing and photography to print and online communications to highlight alumni achievements.

Ba, Sociology/Anthropology

Education record

Ux Design