Robyn Fisher Email & Phone Number

Seattle, Washington, Us

Own product marketing for vertical industries and the C-suite

Mountain View, California, Us

The Volkswagen Group is building one uniform software platform for all of its brands -- including VW, Audi, Porsche, Lamborghini, Bugatti, and Bentley -- for all of the regions they serve worldwide. The cloud platform will deliver capabilities for an intelligent body and cockpit, autonomous driving, vehicle and energy performance, as well as a service platform and mobility. This enables our brands to better serve customers through well-integrated, reliable, secure connected systems, while reducing complexity and achieving significant economies of scale.

Redmond, Washington, Us

* Launched security and real-time performance solutions for the Internet of Things (IoT), i.e., Azure Sphere and Azure RTOS (formerly ThreadX). * Worked with Microsoft Security teams on IoT security-related initiatives and assets.* Collaborated with the Linux Foundation and steering committee members to help launch the Open Manufacturing Platform.

Mountain View, Ca, Us

* Launched and scaled machine learning products for enterprise customers specifically in the areas of computer vision and retail solutions. Partnered closely with Product to build our unique value proposition and connect with customers in early adopter programs. Created launch plans, narratives, sales pitch decks and other content, web copy, blogs, and case studies. Trained sales teams. Crafted clear messages to address sensitive topics surrounding AI.* Orchestrated activities at Google Cloud Next ’19. Launched AutoML Vision Edge, AutoML Video Intelligence, and more. Contributed to PR plans, event blogs, and keynote messaging. Pitched breakout session topics and speakers, worked with prominent enterprise leaders (e.g., Nordstrom, Disney, CBS, etc.) on their presentations. Demonstrated AutoML and API products in Google Cloud’s AI Showcase.* Partnered with industry teams responsible for Google Cloud solutions for retail, industrials (manufacturing, automotive), healthcare, energy, media & entertainment, and marketing technologies. Armed sales teams with industry-specific content about Google’s AI offerings.* Created thought leadership campaigns. Owned thought leadership plans in partnership with Product and PR. Identified optimal opportunities, researched topics, collaborated with key customers and partners, and wrote content. * Partnered with Firebase, Google Lens, Google Brain and other teams outside of Google Cloud to maximize opportunities.

Seattle, Wa, Us

* Owned marketing programs to help developers monetize their Alexa skills including financial incentives and consumer purchases of digital/physical goods and services through voice. Conducted 1:1 interviews and online surveys to better understand the needs of target developers. Created and executed multi-channel campaigns to drive awareness and help developers, brands, and merchants grow their businesses through voice-first customer experiences. Wrote launch plans, messaging, announcements, social posts, etc. Established KPIs and reported on performance. Partnered with cross-functional and international teams to scale to select countries. * Positioned Alexa as an emerging gaming platform. Wrote vision and strategy docs, and managed programs to fuel the games category of Alexa skills (voice apps). Worked with Activision to launch the Destiny 2 Ghost Skill for Alexa. Planned expert panels at gaming conferences and created a keynote video for the Sr. VP of Alexa to present at AWS re:Invent. In 7 months, increased the number of gaming skills by 81%, and monthly customer engagement with gaming skills by 328%.* Positioned Alexa as kid-friendly, parent approved. Launched support of Alexa skills intended for children under the age of 13 in the US, UK, and Germany, in compliance with national laws protecting children’s data privacy. Owned marketing programs to drive high quality experiences for kids. Designed and executed Alexa Skills Challenge: Kids, a $250K competition to inspire developers to create skills that educate, entertain, and engage kids. Wrote blogs and other content. In less than 9 months, drove 1K+ child directed skills, with 2M+ monthly customer dialogs (conversations), and an avg. customer rating of 3.73.* Owned the AWS Promotional Credits program. Designed campaigns to drive adoption. Increased credit utilization 65% in 11 months. Reported quarterly on budget actuals vs. forecast.

Seattle, Wa, Us

* Owned global product marketing for Amazon Pay including GTM activities to drive awareness and adoption of new features and benefits among retail merchants. Created product-related content including sales decks and handouts, internal and external FAQs, beta participant packages, training materials, etc. Collaborated with Product, PR, Operations, and other functional teams.* Co-owned the global rebrand of Amazon Pay. Wrote the strategic plan and messaging reviewed by leadership. Collaborated with UX on the new design language. Managed tactics and orchestrated international, cross-functional teams to execute on time and represent the new brand’s visuals and voice consistently. Presented results to senior VP and his directs.* Drove usage of Amazon Store Card with shoppers who use Amazon Pay via email campaigns with Synchrony Bank and select retail merchants. Campaigns leveraged peak selling seasons (e.g., Father’s Day) and drove higher than average open rates (more than 40%) and click through rates (4%) with roughly $1M in incremental sales. * Designed an organizational GTM process in partnership with product and program management and international leads. Facilitated a monthly Product Breakfast Series to help internal teams effectively communicate product enhancements.

Bellevue, Wa, Us

* Led GTM strategy for SaaS platform that measurably improves employee health, well being, and performance. Drove GTM activities for platform launches involving mobile apps, business intelligence products & services, and social features. Established priorities by working with sales to understand customer needs, and with data scientists and UX researchers to gain a deeper understanding for program strengths and areas for improvement.* Led cross-functional ‘release readiness’ team to solidify business goals, KPIs, and GTM readiness across multiple teams for fast-paced release schedules in an agile environment.* Worked with leadership on strategic initiatives, including communicating the product roadmap to the board and key customers, designing an emergency response process for service outage events, and designing a more scalable service model.

Redmond, Washington, Us

* Owned & executed global consumer offers to maximize sales of Microsoft Office during peak selling seasons. Managed consumer offers to drive sales of Office 365 and Office 2013 in 242 geographic regions and 40 languages—focused on holidays, back to school, and tax season. Oversaw plan, schedule, end-to-end customer experience including in-store discovery and offer redemption, retail partner readiness, performance dashboards, post-mortem, executive communications. Orchestrated cross-functional teams including retail, OEM & direct channels; in-store merchandising, CRM, advertising, social, packaging & distribution, localization, customer support, finance, legal, fraud investigation.* Managed executive communications & emerging market programs. Managed executive communications & international engagements for several Corporate VPs responsible for Microsoft’s strategy in emerging markets. Worked with executives across groups to develop a consistent product & solution lifecycle framework to bring new ideas to market. Partnered with the United Nations to bring computer schools to refugee camps in Rwanda & Bangladesh; oversaw the design & deployment of solutions for locations with limited/no power, internet, or technical capacity. * Managed content for many product launches including: messaging, positioning, market opportunity assessments, event demos, videos, photography, websites, training, visual merchandising, and case studies for Windows, Office, Windows Mobile, Xbox, and Windows Server.* Designed custom advertising packages for Fortune 100 companies to align their brands with Skype-hosted events involving movie premieres, music festivals, comedians, world travel, user-generated videos, and more.* Managed student marketing initiatives, including a program that activated 100 US college students to evangelize OneNote on campus.* Managed an on-site team of development, design & editorial vendors

San Francisco, Ca, Us

* Senior program development manager for non-profit focused on bringing sustainable computing and broadband to the developing world to provide better education, healthcare, economic opportunities and faster relief. Communicated Inveneo’s work in Haiti immediately after the earthquake and beyond through donor presentations and video. Developed partnerships with other Clinton Global Initiative (CGI) Haiti Action Network members to identify opportunities for collaboration and efficiency. Researched and built a messaging & positioning strategy to clearly differentiate the organization from others.

Us

* Chief storyteller for non-profit that enables public-private partnership between the world’s largest humanitarian organizations and technology companies to better serve the developing world. Managed video productions: with shoots on location in Haiti, Geneva, Baltimore; worked closely with NetHope’s leadership, members (e.g., Save the Children, the International Federation of Red Cross Red Crescent Societies, World Vision, Mercy Corps), and partners (e.g., Intel, HP, Microsoft)

Geneva, Ch

* Strategic account manager responsible for developing relationships and opportunities with US technology partners. Managed donor communications and KPI reporting for the Community Technology Access program which brings computer schools to refugee camps to enhance education and livelihoods. Designed and executed fundraising campaigns. Helped facilitate an executive roundtable at the World Economic Forum 2010 in Davos on “The Power of Technology to Transform Global Emergency Response.”

B.A., English

Certificate In Business Intelligence, Techniques For Decision-Making