Robyn Wilson Mba

Robyn Wilson Mba Email and Phone Number

Head of Strategy & Industry Advisor, SUPERORA | Lead Researcher, Coolnomics® | Business x Culture x Government @ SUPERORA
Robyn Wilson Mba's Location
Sydney, New South Wales, Australia, Australia
Robyn Wilson Mba's Contact Details

Robyn Wilson Mba work email

Robyn Wilson Mba personal email

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About Robyn Wilson Mba

I am an executive business and innovation leader, successful in crafting and leading company-wide commercial strategies that grow revenue, expand brand profile and inspire teams. I hold the staying power, technical skill and commercial acumen required to bring a big vision to life.I've collaborated with esteemed clients and partners such as Google, Disney, Machine Hall, Destination NSW, City of Sydney and QVB. Leading multimillion-dollar brand and digital transformations, I've driven significant revenue growth and forged iconic strategic partnerships with corporations, cultural organisations and government agencies.With extensive experience and accolades across strategy, technology, design and brand, I've worked in the entertainment, health, tourism, technology and property industries.I specialise in commercial strategy, product innovation, brand expansion and digital transformation, always placing the human at the centre of the experience ecosystem. Through cultural economics research project, Coolnomics®, I hold a deep understanding of consumer dynamics and excel at harnessing emerging market opportunities at-scale.I hold an MBA from UTS, along with studies in design and psychology. Serving as an Industry Advisor for SXSW Sydney and Sydney Dance Company and an Industry Judge for the Pause Awards, I’ve also contributed as a former executive committee member for Sydney Gay & Lesbian Mardi Gras and UTS. Passionate about fostering inclusive and collaborative environments where big ideas happen and culture thrives, I hope to bring a touch of magic to everything I do, empowering teams to reach their full potential.——Coolnomics® Research LabThis global cultural economics research project is starting to gain momentum with some compelling and diverse early interviews and insight gathering.If you are a culture, business or government leader who is interested in the sociocultural zeitgeist and the relationship between human behaviour and the economy, maybe we should talk.ContactPlease reach out for a coffee/Zoom at robyn@superora.co

Robyn Wilson Mba's Current Company Details
SUPERORA

Superora

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Head of Strategy & Industry Advisor, SUPERORA | Lead Researcher, Coolnomics® | Business x Culture x Government
Robyn Wilson Mba Work Experience Details
  • Superora
    Lead Researcher, Coolnomics®
    Superora Aug 2023 - Present
    Sydney, New South Wales, Australia
    A cultural research project focused on quantifying the economic value of cultural cool and utilising it for social and environmental good. Currently in development. See more at superora.co/coolnomics-phd-public-v1This project is starting to gain momentum with some compelling and diverse early interviews and insight gathering.If you are a culture, business or government leader who is interested in the sociocultural zeitgeist and the relationship between human behaviour and the economy, maybe we should talk.
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  • Superora
    Industry Advisor & Mentor
    Superora Apr 2021 - Present
    Advisory and Award Panels | Sydney Dance Company, SXSW Sydney, Sydney WorldPride, Pause Awards, University of Technology Sydney, Sydney Gay & Lesbian Mardi Gras.SuperMentorship | Annual mentorship program presented by SUPERORA. Supporting the next generation of creatives, business leaders and change makers to reach the next level in their business or career.2024 SuperMentorship MembersFelicity McGee, Sydney Dance CompanyHank Paul, TheyConnect
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  • Superora
    Founder & Head Of Strategy
    Superora Feb 2021 - Present
    Sydney, New South Wales, Australia
    Strategy that comes to life at the intersection of culture, business and public investment. A modulated strategic consultancy utilising lean start-up and design thinking methodologies to enable purpose-driven brand and product development, agile digital transformation and commercial growth for people, places and organisations. We flex as needed, engaging a best-in-class international collective of strategists, marketers, designers and technologists, in response to the project at hand.Client portfolio encompasses leaders in the civic, sustainability, retail, culture, technology and health spaces.Featured client transformation and growth projects:- Placemaking leaders Revelism, working in partnership with Transport NSW and Office of the 24-Hour Economy Commissioner, were seeking strategic project guidance. Services provided: Strategy & Creative Direction Support, Executive Advisory- Fort Street Capital were wanting to elevate the positioning of busy Sydney retail precinct Oxford Village, to attract global beauty, auto and entertainment tenants. Services provided: Repositioning Strategy, Creative Direction, Hero Photography and CGI- Clift Co Group were building Florienda, a sustainable, affordable retirement village in regional NSW centring wellbeing, creativity and inclusion. Services provided: Development Management, Design Direction, Brand Strategy and Marketing Management, Executive Advisory- NurseWatch, a premium, preventative healthcare organisation looking to bring a new tech-enabled health and wellbeing service to market. Services provided: Go To Market Strategy, Commercial Modelling, Product Strategy, Product Design and Development Planning- UnitePlayPerform, pioneering arts health organisation were bringing a new experiential wellbeing product and service suite to the consumer market. Services provided: Go To Market Strategy, Commercial Planning, Product Strategy, Brand Strategy, Design Direction, Executive Advisory
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  • Machine Hall
    Head Of Marketing
    Machine Hall Feb 2024 - Jul 2024
    Sydney, New South Wales, Australia
    Following the delivery of this initial brand building contract, I have now been promoted to serve as a Strategic Advisor for the group company, Precinct Live. I provide guidance on commercial strategy, product innovation and brand building of major new cultural precincts and property projects.Machine Hall is a state-of-the-art inner city cultural precinct, purpose-built as a stage for world class events, activations and experiences. A unique collaboration between property developer Built, City of Sydney and the founders of Machine Hall.I was engaged to craft the foundational brand vision, establish the marketing department and drive significant performance outcomes. - I developed the Foundational Brand Strategy and Marketing & Content Playbook, aligning the senior cross-functional team under one strategic vision and calibrating all key brand, marketing and content activity and budgets, championing brand excellence- Celebrated significant media coverage across major mastheads including Broadsheet, Sydney Morning Herald, Vogue, RUSSH, VICE and Pedestrian and strategic partnerships with Destination NSW, City of Sydney and Byron Spencer/AGNSW Volume Festival- Expanded the brand position and followership through rich storytelling and a compelling brand direction ‘Empowering the New’, significantly growing social accounts - LinkedIn 700%, Instagram 600%- Crafted and managed all key brand communications inc press kits and media statements, master copy assets, sales packs, campaign and speech copywriting- Established multichannel marketing operations for the business including task and technology management systems and owned, earned and paid content production publishing, performance and reporting processes- Provided ongoing strategic advisory to the group business, Precinct Live, enabling successful partnerships with key government, business and cultural stakeholders
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  • Sxsw Sydney
    Industry Advisor
    Sxsw Sydney Mar 2023 - Dec 2023
    SXSW Sydney is an annual gathering of visionaries, thought leaders and emerging talents from the Asia-Pacific region. The week-long program features more than 1000 events and networking sessions across the key pillars of Tech & Innovation, Games, Music and Screen.Academic and industry advisors are engaged each year to collaborate on the programming and curation of the key ideas championed throughout the event. In the inaugural year, I provided guidance on the business and innovation curation tracks.
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  • University Of Technology Sydney
    Executive Committee Member
    University Of Technology Sydney Mar 2021 - Aug 2022
    Sydney, New South Wales, Australia
    Leadership role for the Women in MBA Executive Committee. Empowering the next generation of women and gender diverse business leaders to build the businesses and corporations of tomorrow. Supporting best in class entrepreneurship and intrapreneurship practices that change and grow industries.
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  • Vicinity Centres
    Senior Brand & Innovation Lead | Qvb
    Vicinity Centres Dec 2018 - Dec 2020
    Sydney, Australia
    I was lucky to lead a number of major transformation initiatives throughout my tenure, focused on repositioning and evolving the QVB brand, product and technology capabilities, aligned with the consumer of the now. Proud to help grow the capability of a major City of Sydney cultural and retail asset that touches circa 33M people annually.These transformation and growth initiatives included:- QVB Ten Year Strategic Vision- QVB Brand Transformation Strategy- QVB Digital Transformation Strategy w/partners from Tourism Australia, QANTAS, Uber and Accenture- QVBx Experience Economy Strategy - Integrated, multi-channel consumer campaigns- Multimillion-dollar commercial partnership programming- Complete P&L responsibilityKey commercial, culture & retail partners: Google, Disney, Biennale of Sydney, Tourism Australia, KENZO, Salvatore Ferragamo, Coach, Mulberry, RM Williams, Mecca, Oroton, Country Road, Trippas White GroupAwards & recognition: Best Use of Video, Global Content Council; Best Campaign, Real Media Awards; Vicinity Centres Innovation Award - nominee
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  • Agency Brand, Commercials + Operations
    Commercial Director
    Agency Brand, Commercials + Operations Jan 2018 - Mar 2019
    Sydney, New South Wales, Australia
    Agency engagements - both in-house and advisory:- Mahlab - an award-winning publisher and agency team of writers, journalists, editors, strategists, designers, developers, publishers, social media experts, media sales and PR stars with offices in Sydney and London.I was the strategic and commercial lead on global content and integrated comms projects for Rebel Sport, UTS, Thomson Reuters, Steadfast, QSR and Travellers Choice. Also project lead on cross-company operational review and technology assessment focused on increasing business efficiency, profitability, creative output and cultural alignment.- Heard Agency - a team of skilled specialists in strategy, branding, packaging, 3D, digital, social and PR, creating integrated communications that drive leads and sales.I was engaged on a consultative basis by the senior management team to invigorate and evolve internal systems and establish new initiatives that support increased productivity, cohesive culture, creative excellence and commercial sustainability.- CPG - a leading international production agency with facilities in Australia, China and Hong Kong. I led large-scale commercial product design, development and manufacturing projects for a portfolio of brands including QVB, SBS, Foxtel, Huawei, MG Motors, Capilano Honey, Blackmores, DJI and Newscorp.
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  • Flutter Lyon
    Founder & Head Of Business
    Flutter Lyon Mar 2008 - Mar 2018
    Sydney Area, Australia
    Flutter Lyon was a health design agency producing experiential sessions, hospital programs, training programs, books, fashion and wellness products based on the visual and narrative therapy Pressography and the Life Pressings art form. Partnered with high profile organisations including NSW Health - Liverpool Hospital, Optus, Virgin Mobile, Museum of Contemporary Art, Vivid Sydney, The Centenary Institute and the City of Sydney. I founded the therapy and company and drove our business and brand strategy; established internal operational and financial systems; pitched and won new business, strategic partnerships and major grant funding; negotiated complex IP and delivery contracts; wrote a book; produced video and social content campaigns; and presented at major industry events.See https://robynwilson.co/work for moreAchievements- Recorded the life stories of thousands of human beings in the mental health, community development and palliative care spaces through Pressography art and live sound recordings- Awarded major government and philanthropic funding for the development and delivery of public hospital programs and a new arts health retail product from Creative Partnerships Australia, Liverpool Hospital and Dry July- Awarded a NSW Health LHD Quality Award for Enhancing Patient Experience Through the Arts- Wrote and designed the Reflected Legacy book, published by palliative care industry leaders The Groundswell Project- Trained a team of practitioners (psychologists, art therapists and allied health professionals) in the therapeutic method- Spoke at international health and design conferences including International Arts Health Conference, Art Gallery of NSW; Palliative Care NSW Biannual Conference, Broken Hill; Royal Prince Alfred, Liverpool Hospital and Concord Hospital Palliative Care Education Forums- Collaborated with a talented team of 15 health professionals, producers, designers and product developers working across various projects
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  • Brand X
    Senior Brand Manager
    Brand X Mar 2014 - Mar 2015
    Brand X is an urban development and placemaking not-for-profit managing arts venues and community programs for City of Sydney, Fraser’s Property (Central Park Sydney) and TWT Property.I was engaged to nurture the public profile and brand reach of the organisation. Responsible for all social media, video campaigns, blog design and content strategy, public events and media. I worked closely with the Board of Directors to drive the overall brand direction of the organisation.
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  • View Of Courage Studios
    Founder & Experience Director
    View Of Courage Studios Aug 2006 - Aug 2010
    Sydney, Australia
    View of Courage was a multi-disciplinary creative studio specialising in event production and brand activations.I founded the business and engaged various creative teams - designers, producers, engineers and performers - to deliver sophisticated, emotive, experiential outcomes for Ministry of Sound, Piper Heidsieck, Hendricks, Vivid Sydney, Mercedes Australian Fashion Week, Pedestrian Group, Studios 301, Australia’s Next Top Model and Australian musicians.See https://robynwilson.co/work for more
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  • Ng Art Gallery
    Publicist & Brand Manager
    Ng Art Gallery 2008 - 2010
    Sydney Australia
    Managed all communications between the gallery and the press to attain substantial editorial placements in national TV, print and online media outlets including ABC, Sydney Morning Herald and Australian Financial Review. Established new relationships with social impact organisations including Oz Harvest and Beyond Empathy. Led the establishment of the Chippendale Creative Precinct and won a major project grant from City of Sydney.Established and developed the digital presence of the gallery and its artists - growing its social media reach by 300% within the first 3 months of launch.
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  • Ogilvy Australia
    Account Manager
    Ogilvy Australia 2006 - 2008
    Sydney, Australia
    Ogilvy is one of the world’s leading integrated agency networks.I was engaged to build a key client relationship with LG Electronics, playing a pivotal role in the overhaul of their national employee loyalty program and CRM system. Also managed creative production, merchandise fulfilment and the launch of digital campaigns for Nestlé Peters and Toyota.
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  • Mobius
    Account Executive
    Mobius 2002 - 2004
    Sydney, Australia
    Assisted the management of creative production for digital, print, POS and experiential for Castrol, Gillette, Oral-B, Cadbury and Austcorp.
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Robyn Wilson Mba Skills

Art Social Media Creative Direction Illustration Visual Arts Illustrator Music Product Development Fashion Event Management Photography Video Business Relationship Management Strategy Creative Strategy Business Development Account Management Copywriting Contemporary Art Leadership Strategic Planning Marketing Strategy Integrated Marketing Digital Marketing Art Direction Management Creative Problem Solving Client Services Online Advertising Digital Media Advertising Adobe Creative Suite Content Strategy Brand Development Blogging Editing Brand Management Social Media Marketing Public Relations Campaign Management Adobe Photoshop Google Analytics Google Docs Digital Strategy Customer Relationship Management Business To Business E Commerce Market Research Fine Art Event Planning Festivals Graphic Design Marketing Therapeutic Areas Mental Health

Robyn Wilson Mba Education Details

Frequently Asked Questions about Robyn Wilson Mba

What company does Robyn Wilson Mba work for?

Robyn Wilson Mba works for Superora

What is Robyn Wilson Mba's role at the current company?

Robyn Wilson Mba's current role is Head of Strategy & Industry Advisor, SUPERORA | Lead Researcher, Coolnomics® | Business x Culture x Government.

What is Robyn Wilson Mba's email address?

Robyn Wilson Mba's email address is ro****@****age.com

What is Robyn Wilson Mba's direct phone number?

Robyn Wilson Mba's direct phone number is 614042*****

What schools did Robyn Wilson Mba attend?

Robyn Wilson Mba attended University Of Technology Sydney, University Of Sydney, Harvard University, The Entourage, Swinburne University Of Technology, Tafe Nsw | East Sydney Fashion Design Studio, Bede Polding College.

What are some of Robyn Wilson Mba's interests?

Robyn Wilson Mba has interest in Children, Education, Environment, Human Rights, Arts And Culture, Health.

What skills is Robyn Wilson Mba known for?

Robyn Wilson Mba has skills like Art, Social Media, Creative Direction, Illustration, Visual Arts, Illustrator, Music, Product Development, Fashion, Event Management, Photography, Video.

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