Robyn Lee Email & Phone Number

Australia

Singapore

As the Marketing Lead (APAC ex Japan), I head a dynamic team dedicated to driving growth and innovation across the Asia-Pacific region. In this role, I am responsible for developing and executing marketing strategies that align with Morningstar’s global vision, enhancing our brand presence, and fostering strong relationships with clients and partners. My approach is collaborative and transparent, ensuring that we leverage the full capabilities of Morningstar to deliver value and empower investors.

Singapore

BNP Paribas Wealth Management is a leading global private bank, present in some 30 countries. Since 1968, BNP Paribas has been providing both personal and corporate banking solutions to Singaporeans.The Master Growth Hacker sits at the Design Factory Asia, the heart of WM Innovation at BNPP WM, driving global KPIs on digital banking penetration and usage using data analytics, while promoting organizational transformation through the organization and facilitation of workshops using human-centered design. It also runs client and internal marketing campaigns for the bank’s digital banking platform.Notable campaigns include a successful Go Paperless campaign encouraging clients to opt out of paper in return for a tree planted in their name, mass digital-enablement exercises, planning and facilitation of multiple Design Thinking workshops across the bank, and the launch of a revamped digital banking platform.

Singapore

Girls in Tech (GIT) is a global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.As an Advisory Board Member, the work involves engagement with the network of volunteers and coordination for GIT events, as well as speaking appearances representing GIT Singapore.

Singapore

HSBC is a British multinational banking and financial services company headquartered in London, UK and is the world's second largest bank. HSBC Premier is the Group's premium financial services product, and is focused on the client's most important economy in the world - their Personal Economy. The role encompasses acquisition, portfolio management, and programme development for the Jade by HSBC Premier membership programme for high net worth customers, including the specification and development for several technical solutions now deployed globally. Robyn also spearheads the ongoing retail bank-wide initiative for customer journey enhancements with a customer centric focus, while growing the business in line with Country and Global strategy.Notable campaigns include the planning and launch of the Jade proposition in Singapore, and account opening process re-engineering.

SingTel's Group Digital L!fe drives the SingTel Group's efforts to be at the forefront of the digital arena. It brings people together with an innovate range of internet and multimedia service experiences, and helps businesses connect with their customers through cutting edge digital marketing solutions.The role is focused on acquiring new customers, as well as building Dash's market position through product and process enhancements, including fine-tuning the product and service delivery to enhance the customer experience. It also includes portfolio activities such as driving usage for both the savings account and mCash accounts.Achievements: delivered acquisitions for launch that exceeded target by 40%

Singapore

Seconded from SingTel to Standard Chartered for Dash.I was the product manager for Dash Easy, Dash Advance, and Dash Abroad. The role's focus was strongly geared towards delivering all three products for launch including product and process development.

SingTel's Group Digital L!fe drives the SingTel Group's efforts to be at the forefront of the digital arena. It brings people together with an innovate range of internet and multimedia service experiences, and helps businesses connect with their customers through cutting edge digital marketing solutions.The focus of this role is to develop the Dash product, from translating market research into CVPs, product testing and development, cultivating a brand identity, to evaluating potential business partners to enhance the Dash proposition. It also included a 3-month secondment to the Business Development team, and a 3-month stint as the mCommerce VP's Business Planing Manager.

Singapore

Maybank Kim Eng has gained top honours as the "Best Local Brokerage in Singapore since 1990", in a Brokers Poll conducted by Asiamoney which collated data over the past 19 years to determine the best overall local brokerage since 1990. In addition, they have also received several awards regionally that testify to their strengths and commitment in the region.This role involved developing marketing strategies for both online and offline campaigns, evaluating and improving customer experiences, and planning and executing events and seminars for customer acquisition building brand loyalty.

Singapore

Peek! is an alternative photography start-up which covered Singapore, Asia Pacific, and the World Wide Web.The role involved managing the brand’s online presence and consumer interaction; as well as developing and driving new business plans for Singapore including the establishment of sales and distribution channels.

Singapore

Established in 1974, TTG Asia Media is at the forefront of the Asia-Pacific travel and tourism industry. Its authority encompasses the leisure trade, luxury travel, corporate travel and MICE domains. Through its three business groups, the company publishes leading regional trade titles for the travel industry, Singapore maps and guides for inbound tourists and organises international trade events.

London

Nomura International plc, together with its subsidiaries, operates as a securities broker/dealer in the United Kingdom. It trades in and sells fixed income and equity products, including related derivatives; and provides investment banking services, and corporate finance and private equity services. The company is also involved in asset and principal finance business. In addition, it offers investment advisory and management, custody, and employment services. The company is based in London, United Kingdom.

Singapore

Rajah & Tann has grown to be the largest full service law firm in Southeast Asia, with over 480 fee earners, many ranked among the very best in their specialist practice areas.

Mini Mba, Marketing

The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career..

Bachelor Of Engineering (Beng), First Class Honours, Mechanical Engineering, First Class Honors

Activities and Societies: Sheffield Graduate Award President & Editor (University of Sheffield Malaysian & Singaporean Society) President.

Gce A Levels, A Levels

Activities and Societies: Singapore Youth Flying Club, President (Tech Council)