Robyn Murray Email & Phone Number

• Lead writing projects: press releases, scripts for signature events and videos, website and blog copy, philanthropy appeals, newsletters, social media posts, talking points, and more• Develop compelling story angles and communication/media relations strategies—using print, online, broadcast outlets—to promote GSSD events, programs, and announcements• Manage incoming media inquiries, serving as first contact for interview requests and content needs; serve as liaison between GSSD and community organizations, elected officials, media contacts• Provide strategic communications counsel and talking points to executive team• Lead media Girl Scout program, training girls in K-12 grades for media interviews and event appearances• Manage media pitching, monitoring, analysis, and reporting• Develop talking points, statements, FAQ documents for sensitive issues and crisis communications• Serve as a leader on the marketing and communications team, guiding individuals to achieve organizational strategic vision and goals

∙ Served as first contact for incoming highest awards inquiries; oversaw submission process for over 800 reports per year; managed 14-person volunteer Gold Award Committee∙ Facilitated Emerging Leader Girl Scout program for 40 teen leaders. Coordinated applications, interviews, workshops, partnered with community organizations and council staff. Selected and trained public speakers for roles in GSSD events.∙ Collaborated with Advancement team to deliver compelling stories in promotion of programs, events, Girl Scout projects∙ Project managed two highest awards ceremonies per year; coordinated over $40k budget and teams of vendors and staff∙ Analyzed insights on Girl Scout engagement, facilitated events, taking lead role in script writing, program planning ∙ Crafted promotions strategies for program events, wrote and planned social media posts to pique Girl Scout interest ∙ Worked closely with Advancement team and C-level executives to organize major events and programs∙ Streamlined procedures with use of online reporting tools and trainings to improve team function

∙ Managed and updated donor database, ensuring data entry accuracy and data integrity, including troubleshooting, identifying inconsistencies, and making corrections ∙ Oversaw registration for council fundraising events like Urban Campout and Cool Women, ensuring smoothness of registration process for 500 attendees, on average∙ Worked with Fund Development team to create partnerships with professional women to serve as Girl Scout mentors for events and throughout the year∙ As liaison to Marketing team, managed and maintained Fund Development collateral materials, mailings, and stewardship processes in concert with annual calendar of department and council activities ∙ Produced Giving Wisely publication biannually for distribution to over 6,000 constituents. Served as writer and editor of all articles

San Diego, Ca

∙ Negotiated partnership with Network for Good and developed fundraising strategy. Continued to cultivate donor relationships∙ Managed website, co-managed Twitter & Facebook accounts with over 58k followers. Captured and edited photos, wrote copy, and created graphics and logos∙ Drafted scripts, filmed, edited, and produced 10 marketing videos, which received over 267k views∙ Wrote 10 grant proposals. Selected as one of six out of 27 submissions for the 2017 "Unfunded List"∙ Planned and executed marketing campaigns while operating within a tight budget∙ Coordinated three in-person board meetings and 12 conference calls for seven board members and MRC staff

San Diego, Ca

∙ Retained members and their financial contributions by engaging with donors each week∙ Leveraged extensive knowledge of photography and videography in filming for six movie events

San Diego, Ca

∙ Filmed and edited "Launch a Dream" video which raised over $8,000 in university scholarships for students in Uganda∙ Researched and helped implement a beekeeping farm in Somalia∙ Engaged with 135k followers through daily social media posts∙ Processed an average of 10 online orders per day∙ Assisted with event planning and coordination for The Living Room event in San Diego which hosted 50+ people

∙ Interviewed sources, wrote five articles, and copy edited 15 articles

∙ Coordinated and implemented over 14 weekly service projects∙ Liaised between over 25 nonprofit agencies in Harrisonburg, VA and a chapter of over 70 active members ∙ Proposed and instated three new service projects during terms in office∙ Tracked and organized over 2,000 total service hours completed by the chapter members each semester∙ As an active member from September 2012 - May 2015, participated in weekly service projects and completed 30+ hours of community service each semester

Greater San Diego Area

∙ Communicated with over 25 supporters and donors per day, resulting in renewals of $10,000 per year in donations in June & July 2014∙ Established and implemented a fundraising campaign via Classy.org that raised over $200,000∙ Was personally requested to copy edit grant proposals, resulting in award of $100,000 in grant funding in July 2014∙ Assisted with hiring 15 new interns by completing reference checks for Human Resources Department