Robyn Potolicki Email & Phone Number

Western Canada

- President's Club 2023- Top Sales Representative of the year

- President’s Club 2022- Top Sales Representative of the year

As the Social Media Coordinator for MRU Alumni Relations, I am responsible for increasing alumni engagement and improving brand presence through social media and weekly e-newsletter, Always Blue, to strengthen the alumni community of over 100,000 graduates. My role includes copywriting, graphic design, creation of digital campaign strategies, monthly.

Calgary, Canada Area

• As the Marketing & Communications Specialist for Canada Diagnostic Centres, I am responsible for all internal and external marketing and communications initiatives for Alberta's largest diagnostic imaging provider..
• Developed, strategized and implemented company rebrand to increase brand loyalty, awareness and consistency through print and digital mediums
• Created and executed annual Marketing Strategy to align with the master business plan, growth targets and market trends
• Project managed and launched company-wide intranet site available to over 500 employees providing up to date communication and key resources
• Launched and managed internal and external crisis communications initiatives to employees, practitioners and patients throughout COVID-19 pandemic
• Managed and implemented customer relationship management software, Salesforce, to improve B2B relationships and increase departmental efficiency

Calgary, Canada Area

As an Event Manager for Trolley 5 Brewpub, I was responsible for planning and executing events with as many as 500 guests. I consistently brought in over 30% of the monthly operations revenue in events. My role included prospecting for new opportunities, managing budgets, liaising with external vendors and providing exceptional customer service. Tools &.

Calgary, Canada Area

As a Communications Coordinator with Press+Post, I was responsible for coordinating the social media and public relations for several nationally recognized brands working directly with our clients. My role included digital content creation, writing and distributing press releases, coordinating media and events and developing monthly social media.

Bachelor Of Business Administration (B.B.A.), Marketing And General Management Major, Social Innovation And Nonprofit Studies Minor, 3.5 Gpa

Activities and Societies: -SAAC (Student Athletic Advisory Council) 2015 -Harry G. Schaefer Mentorship Program 2015 -Co-op Program.

Continuing Education Certificate, Wordpress

*Completion date delayed due to COVID-19

Continuing Education, Digital Graphic Design Certificate

*Completion date delayed due to COVID-19

Continuing Education, Digital Lab For Designers I

Introduction to Adobe Creative Suites: Illustrator, Photoshop, and InDesign