Rob Zaremba Email & Phone Number

Vernon Hills, Il

Lake Forest, Il

Overall responsibility for the FRAM and Autolite product portfolio. Collaborate with cross functional teams throughout the organization to ensure product management objectives are met including pricing strategies, innovation and new product development. Lead role in developing quotes for new business opportunities. Manage a team of two product managers.

Lake Forest, Il

Marketing responsibility for the FRAM light duty product line sold to the retail and commercial market. Collaborate with National Account Managers to create and implement annual marketing strategies and promotional initiatives to drive sales volume and profitability throughout the year at major accounts including Walmart, AutoZone, Advance Auto and Canadian Tire. Identify and pursue new business opportunities for branded and private label product lines.

Willowbrook, Il

Developed overall brand strategies that contributed to the Turtle Wax North American sales and profitability goals. Responsible for all marketing initiatives that supported the appearance product portfolio including new product development, product lifecycle management and creating channel specific marketing strategies. Revitalized key brands with new packaging, advertising and promotional programs. • Utilized internal and external resources to launch the ICE product line, one of the most successful product launches for the company, achieved #1 dollar share in its first year and was awarded Walmart Automotive Supplier of the Year. Created long term innovation strategy that resulted in 10 line extensions under the ICE sub-brand in years following initial launch. • Partnered with sales to develop a program that resulted in new distribution in the dollar store channel.• Lead cross functional teams in the new product development process and utilized the stage-gate system to execute ideas from concept to commercialization. • Developed fully integrated advertising campaigns to drive topline sales and POS in mass merchants and the automotive channel.

Beford Park, Il

Supporting role in creating and implementing marketing initiatives for the Turtle Wax appearance product portfolio including the annual advertising, public relations and promotional plans for the brand. • Lead cross functional teams in the development of new packaging, label design and formulation for product restages. • Developed forecasting models that increased accuracy, reduced inventory and supported the overall North American sales budget. • Initiated packaging optimization strategies to help offset increasing raw material costs and maintain product profitability.

Mba, Marketing Management

Bs, Marketing

Executive Education, New Product Development

Certificate, Social Media Marketing