Roger Chang Email & Phone Number

Santa Clara, Ca

• Managed strategic desktop PC programs with Dell to influence and drive product roadmap alignment, innovation, and GTM strategies. Developed account specific strategies to align with Intel strategies, plans, and priorities.• Aligned GTM activities by facilitating participation in Intel marketing events and programs.priorities.• Provided path to market for first <$500 pAIO for Holiday 2014 with assortment at 500+ Microsoft stores and Best Buy across North America with updated messaging and positioning.• Facilitated Exec relationships via cadence of executive interactions and meetings, ensuring proper attendees/topics are addressed, and drove prep, pre-work, and content.

• Responsible for developing business Ultrabook GTM plans including marketing, positioning, securing OEM design wins, and ramping product.• Created iPad competitive response guide and companion device positioning along with training for worldwide field sales organization.• Provided customer marketing support for HP, Acer, Asus and acted as the conduit for field requests to the factory and provided training to field on product updates. Developed strategic relationships with account teams to drive design wins on business solutions. Regularly developed content for senior executive business update meetings.• Worked on annual sales acceleration programs for field to promote PC client refresh and sell up by providing updated proof points, identify pending customer PC purchases and working with field to close deals, and track volumes.• Produced business related content and support for various keynotes aimed at both internal and external audiences.

• Cross segment marketing manager responsible for consumer and business programs.• Develop pre-launch and go-to-market plans for new products.• Worked with product marketing to develop feature benefit analysis and tracked progress of various initiatives targeted for launch.• Responsible for cross division activities to ensure alignment on disclosure timelines, messaging, PR/AR, branding, and launch.• Managed cross division and worldwide activities for Core2 Duo processor launch in July 2006.• Key stakeholder with corporate brand management to develop new brand and logo along with usage requirements.

• Defined 2006 WiMAX marketing strategy and developed internal and external marketing plan to drive awareness. • Developed WiMAX co-marketing plans with partners including Alcatel, Motorola, and Nortel.• Drove strategic customer meetings to review roadmaps and identify areas of joint opportunities for demand generation programs.• Created joint legally approved WiMAX carrier presentations with accounts for dissemination to sales teams to scale messages.

• Implemented and drove strategy to increase notebook and WLAN adoption in large businesses by addressing key barriers and highlighting Centrino feature benefits.• Developed Centrino messaging targeted for enterprise segment which was used in corporate marketing campaigns at launch.• Produced content and supported divisional VP keynotes at various external events.• Led worldwide IT customer meetings working with geos, field management, Intel IT, and divisional stakeholders to ensure the voice of the customer was represented in our programs. Results were shared across product and sales divisions and led to direct actions for strategic corporate planning.• Developed customer-ready Centrino presentation targeted for field sales to use at Fortune 500 accounts and was a top 10 downloaded document of the year.• Created approved joint messaging with leading ISV’s such as SAP, Oracle, Reuters, Adobe, Groove Networks, and Computer Associates highlighting their mobile optimized applications.

• Drove APAC Infrastructure Enabling Program for broader WLAN hotspot deployment with leading Telco’s such as PCCW, China Mobile, China Netcom, Korea Telecom, and Hanaro Telecom to prepare for Centrino launch.• Developed worldwide Service Provider/OEM co-marketing programs with corporate sales and secured $6M incremental funding to execute program.• Conducted 802.11b wireless industry market analysis through analyst reports and forecasts and conducted SWOT analysis of fellow travelers.

• Member of Bluetooth SIG Marketing Team and WECA (Wireless Ethernet) Marketing committee representing Intel.• Assisted with development, ratification and execution of annual marketing plans and budgets.• Chaired cross-company Bluetooth Marketing team responsible for events, contract negotiations, brand management, and speaker recruitment/placement.• Project lead for Bluetooth Developers Conference which drew over 2000 attendees worldwide at Moscone Center and secured keynote for Intel as well as content for keynote. Responsibilities included working with vendor on details of conference, tracks, promotional materials, and various marketing outreach activities.

• Managed product recall operations and responsible for implementing and ensuring processes for customer calls, fulfillment, collateral, service centers, and worldwide training when needed.• Lead issue manager for Intel 820 chipset MTH recall program and key participant of high level problem resolution team overseeing key decisions and communications to customers and executive management.• Managed ongoing $500M FDIV program (Pentium® processor replacement program)• Implemented an 80% cost savings for the FDIV program through contract renegotiation with vendor.