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I am a marketing professional with over 15 years of experience in various aspects of marketing. I have managed teams specializing in Growth Marketing, Media, Ads, SEO, CRM, Branding, PR, Social Media, Content Creation, Planning, Copywriting, Influencer Marketing, Design, Film Production, Business Intelligence, and Trade Marketing. I have successfully led significant initiatives and projects for large companies in technology and retail/e-commerce.I thrive on challenges, adapt readily to changes and new routines, and am passionate about people management. Over the past 10 years, I have moved to different cities in Brazil, Mexico, and Canada based on my professional opportunities and the needs of the companies I worked for. I appreciate these changes, as they enhance my understanding of diverse cultures.One of my main strengths is that in my last four projects, my main focus was to assist in the merger of companies after their acquisition. This involved integrating marketing teams, understanding people profiles, building new scopes, and implementing new goals and activities. I focused on establishing routines, conducting data analysis, optimizing results, and implementing improvements in systems and suppliers, among other tasks. I am passionate about identifying the company's needs and building from scratch or redesigning the entire team structure and associated processes to achieve results for all involved.I am a native Portuguese speaker. I also speak English and Spanish. Currently, I am learning French and Italian. I hold Brazilian and Italian citizenship.Currently, I'm living in Brazil, running a marketing consulting company, and working on a few projects. However, I am seeking a position in a global company to share my expertise, continue my learning journey, and connect with diverse cultures, which I am passionate about.
Emerge Ventures
View- Website:
- emergeventures.com.br
- Employees:
- 5
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Head Of MarketingEmerge VenturesSão Paulo, Brazil -
FounderVrocha Consulting Jan 2022 - PresentVancouver, British Columbia, CanadaVRocha Consulting is a company focused on marketing consulting and people management. We specialize in helping companies build or improve their marketing department. -
Head Of MarketingSupermercado Now Aug 2020 - Dec 2021São Paulo, BrazilSpecialist in grocery delivery, B2W (Americanas S.A.) acquired the company in January 2020. -
Marketing ManagerAmericanas S.A. Aug 2020 - Dec 2021Sao Paulo, BrazilB2W is an online retail company in Latin America. The company had a market share of about 50% of the online sales industry in Brazil. - Head of Marketing at Americanas Mercado e Supermercado Now. My primary responsibilities include team leadership and achieving the goals proposed by OKR methodology. In addition, to increase brand awareness and sales of the grocery delivery category.- Responsible for the marketing team (30 people): Growth, Online, Offline Campaigns, CRM, Business… Show more B2W is an online retail company in Latin America. The company had a market share of about 50% of the online sales industry in Brazil. - Head of Marketing at Americanas Mercado e Supermercado Now. My primary responsibilities include team leadership and achieving the goals proposed by OKR methodology. In addition, to increase brand awareness and sales of the grocery delivery category.- Responsible for the marketing team (30 people): Growth, Online, Offline Campaigns, CRM, Business Intelligence, CX, Trade Marketing, PR, Influencers, Social Media, Branding, Copywriter, Designers, and Planning. - The main activities with the team are the team's strategic direction, relationship, and monitoring of results with different company areas, creating and monitoring the business plan, sales goals, and indicators results. Campaigns: awareness, traffic acquisition actions, conversion in the web, mobile, and app sales funnel, retention, and reactivation campaigns of the customer base.- In 2020, exponential growth (8x compared to 2019) was the largest category (grocery delivery) in items sold in the entire B2W universe (52.8% of the total). Show less -
Marketing ManagerPlaykids May 2018 - May 2019Campinas E Região, BrasilPlayKids is one of the global leaders in educational content for children.- Responsible for the marketing team (22 people): performance and growth (media and CRM), communications (PR, influencers, social media, creative copywriter and research) and designers. Products: PlayKids (app), PlayKids Explorer and Leiturinha.- PlayKids (app): Campaigns for different countries in three languages: Portuguese, English, and Spanish.- Focus on sales performance (online and offline campaigns):… Show more PlayKids is one of the global leaders in educational content for children.- Responsible for the marketing team (22 people): performance and growth (media and CRM), communications (PR, influencers, social media, creative copywriter and research) and designers. Products: PlayKids (app), PlayKids Explorer and Leiturinha.- PlayKids (app): Campaigns for different countries in three languages: Portuguese, English, and Spanish.- Focus on sales performance (online and offline campaigns): acquisition and retention.- Communication and brand positioning.- Relationship with partners: Google, Facebook, Apple, and agencies. - Daily KPIs: Sales, Goals, LPs Conversion Funnel, Media Conversion, CAC, LTV and Churn. - Film Production: agency selection, media plan, production company, producer, storytelling, recording, editing and promotion of the campaign.- I attended to an important annual Marketing & Growth Summit by Naspers in Boston/USA. Show less -
Marketing ManagerMovile Jun 2015 - May 2019São Paulo Area, Brazil -
(Mexico) Media CoordinatorMovile Feb 2014 - Jun 2015Mexico City Area, MexicoWavy brings together content operations, messaging and mobile carrier businesses.- I went to Mexico as an expatriate for Movile to create a media performance department.- Focus on campaigns (subscription and retention) all Movile Mexico products, especially B2C campaigns working with local carriers such as Telcel (América Móvil), Movistar and Iusacell.- I helped in creating and establishing the culture and values of Movile (Brazilian company) in the Mexican office. -
Latam Leader - MediaMovile Nov 2012 - Feb 2014São Paulo Area, BrazilMovile is a global leader in mobile marketplaces: Food, Tickets, Education & Services.- Media performance campaigns in Brazil for the Movile businesses: micropayments, corporate, B2C, white-label (Vivo, Claro, Tim, and Oi) products and at iFood and Playkids applications.- Responsible for the Latam team (Argentina, Colombia, and Mexico) with campaigns running in many Latin American countries.- Main Activities: leadership (team of 5 people), new subscribers, optimizing results and ROI. -
Marketing And Communications ManagerIngresso Rápido Jun 2015 - May 2018São Paulo E Região, BrasilIngresso Rápido is a platform for ticket sales and event management for all types of live shows.- Responsible for the marketing team (10 people): planning, content, media, design, and CRM.- Team management, company goals, forecast, and budget.- Relationship with B2B customers, campaign planning in order to sell more tickets.- Promotion of shows, exhibitions and theaters for B2C clients: social media, media performance, email marketing, push notification, promotional campaign and… Show more Ingresso Rápido is a platform for ticket sales and event management for all types of live shows.- Responsible for the marketing team (10 people): planning, content, media, design, and CRM.- Team management, company goals, forecast, and budget.- Relationship with B2B customers, campaign planning in order to sell more tickets.- Promotion of shows, exhibitions and theaters for B2C clients: social media, media performance, email marketing, push notification, promotional campaign and public relations.- Clients: Mercury Concerts, GNB, Opus Produções, Hit Entertainment, Tom Brasil. Chaim Produções, Brain+ Entretenimento e Rede Bahia.- I was the keynote speaker for more than 1.000 attendees in the Ads & Performance Conference by e-commerce Brasil in 2018. Show less -
Head Of Marketing And CommunicationsIngresso Rápido Jul 2016 - Oct 2017São Paulo E Região, Brasil -
E-Commerce And Digital Marketing AnalystLe Postiche Jan 2012 - Nov 2012São Paulo Area, BrazilA retail company with more than 200 stores in Brazil plus e-commerce.- Main Activities: leadership (team of 3 people), promotional campaigns, product activations, logistics, discounts, and promotions.- Analysis and monitoring of search engines, portals, display network, remarketing, AdWords, email marketing, analytics, A/B testing and UX.- Results analysis: conversion, ROI, CTR, CPC, CPM, and CPA.- Partnerships with collective purchase systems such as Groupon, Peixe Urbano… Show more A retail company with more than 200 stores in Brazil plus e-commerce.- Main Activities: leadership (team of 3 people), promotional campaigns, product activations, logistics, discounts, and promotions.- Analysis and monitoring of search engines, portals, display network, remarketing, AdWords, email marketing, analytics, A/B testing and UX.- Results analysis: conversion, ROI, CTR, CPC, CPM, and CPA.- Partnerships with collective purchase systems such as Groupon, Peixe Urbano, affiliates, bloggers, and suppliers.Achievements:- I have helped them to reach the best sales result out of 250 other stores becoming the number one branch in the country. - Implemented e-commerce ERP and SAP.- Created an exclusive e-commerce inventory with its own dedicated distribution center increasing sales and accelerating product shipping and delivery. Show less -
E-Commerce AssistantLe Postiche May 2010 - Dec 2011São Paulo Area, Brazil -
Planning And Research InternStudio Ideias Apr 2009 - Sep 2009São Paulo Area, BrazilStudio Ideias is a behavioral design research agency.- Main Activities: planning, sampling, field data collection, tabs, graphs, and presentations.- Research types: qualitative, quantitative and focus group.- Clients: Editora Abril, Globo (RBS), 89FM, Bematech, Bateria Moura and advertising agencies. -
Marketing InternGrupo Pro Security May 2007 - Jun 2008São Paulo Area, BrazilPro Security is a specialist in property security and cleaning and maintenance services.- Focus on sales department to help sales executives: new customers and retention- Main activities: promotional campaigns, event planning, data feed and report analysis- Social Action: ProAction.- Responsible for the launch event of the new headquarters inauguration.
Vanessa Rocha Skills
Vanessa Rocha Education Details
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Marketing -
Artificial Intelligence Course -
Sales And Marketing -
My Academy NaspersEmerging Leaders Programme -
General English - London/Uk
Frequently Asked Questions about Vanessa Rocha
What company does Vanessa Rocha work for?
Vanessa Rocha works for Emerge Ventures
What is Vanessa Rocha's role at the current company?
Vanessa Rocha's current role is Head of Marketing.
What is Vanessa Rocha's email address?
Vanessa Rocha's email address is ro****@****.com.br
What is Vanessa Rocha's direct phone number?
Vanessa Rocha's direct phone number is +5519351*****
What schools did Vanessa Rocha attend?
Vanessa Rocha attended Faculdade Cásper Líbero, Brainstation, Ilac International College, My Academy Naspers, Ilac, St Giles School.
What skills is Vanessa Rocha known for?
Vanessa Rocha has skills like Google Analytics, E Commerce, Google Adwords, Digital Marketing, Email Marketing, Analytics, Mobile Marketing, Sem, Social Media, Digital Strategy, Social Media Marketing, Market Planning.
Not the Vanessa Rocha you were looking for?
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Vanessa Rocha
Rio De Janeiro, Brazil -
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1opportunity.com.br
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Vanessa Rocha
Insurance Business Consultant | Digital Transformation | Pmp, Pmo, Lean&Agile | B2B | B2B2C | Coauthor "Mulheres No Seguro" Book | Psychoanalyst | Tibetan Reiki Master | Integrative Therapies Institute OwnerSão Paulo, Sp
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