Dynamic , confident, creative, and revenue-driven economic developer, project planner,public relations professional, fundraiser and strategic event planner.Accomplished and results-driven creative, strategic, and analytical thinker with a comprehensive background in government, nonprofit, fundraising, program creation /implementation, strategic planning, public relations, and economic and communitydevelopment, with strengths in service marketing, team leadership, change management, communication, business attraction and retention, event planning, and project management. Rochelle brings 25+ years of experience in communications, branding, and fundraising to her role as Chief Brand Strategist for Beak Consulting. Her natural storytelling, curiosity, creativity, and business savvy have transformed businesses, increasing their revenue, strengthening their brand integrity, and engaging customers.“What would happen if” and “why” are her two favorite questions. As a kid, she asked what would happen if she gave the dog smelling salts. She also asked what would happen if she roller-skated down the steps. You can imagine what happened next. Fortunately, her career has allowed her to ask and answer many questions with much better results than the case of the smelling salts and skates. Though she's an exceptional communications professional She's won two Public Relations Mercury Awards), a talented fundraiser (She's raised over $8.1M in less than 3 years), and a citizen servant leading and directing social good strategies, at heart, she's a cleaner. Not the mop and bucket kind but the one who takes what’s broken, not shining and hidden and brings it to a point; to the bright spot on the top of the pile. As you get to know her, you will learn that she asks lots of questions, has a wicked sense of humor, loves color and is obsessed with Prince. What you will also learn is that she's enthusiastic and passionate about strategy, content, business development, and not only asking but also answering the question. She helps you tell your story, point your brand and move your audiences to action.She is a frequent speaker on personal branding, business development, fundraising, and event planning. She lives in south metro Atlanta with her husband, son, dog, and too many stray cats.