“What got you here won’t get you there.”As a founder growing your apparel brand, you might be feeling a bit stuck and frustrated with your creative team right now. You know you need to get more from them, but you’re not sure how. And managing them is way harder than you expected.But it doesn’t have to be.If you’re facing issues like miscommunication, incomplete projects, and a team that’s simply not delivering, chances are you’re overlooking some deeper problems beneath the surface.It might be tempting to put it all on your team—and they aren’t totally innocent here—but often the real challenge lies within: in your approach as a leader and your ability to recognize the blind spots that may be adding to the confusion.I know you’re busy and dealing with the “people side” of things is probably the last thing you want to do, but avoiding the situation, adding more processes, head count, or offsites won’t fix the real underlying issues.To elevate your brand and take it to the next level, you need to approach things differently—starting with a deeper understanding of yourself. This self-awareness will give you insights that enable you to engage with your team in new ways you haven’t been able to before, ultimately helping you achieve your goals.That’s where I come in.With 18+ years of leading creative teams and a background as a trauma-informed coach, I help founders uncover the deeper issues affecting trust, performance, and culture. I go beyond typical leadership advice and equip you with tools to get the most out of your team.I’ll be honest: my approach isn’t for everyone. It’s direct, action-oriented, highly vulnerable, and often uncomfortable. It brings up hard truths—but it drives real results.If you’re up for the challenge (and not afraid to get a little uncomfortable), shoot me an email or DM anytime.