Rod Blaxell Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Building a solid foundation in customer-centric methodologies, and driving cross-functional collaboration to deliver seamless end-to-end experiences. My diverse background includes working with government and education organisations, where I have successfully led customer experience initiatives, from concept to execution, and continuously improved service offerings.🌟 Expertise:✔ Design Thinking: I embrace human-centred design principles to uncover insights, empathise with customers, and transform their needs into actionable strategies.✔ Collaborative Leadership: I foster a culture of collaboration, leading cross-functional teams and stakeholders to co-create innovative service solutions.✔ Engagement Plans: I meticulously develop strategic engagement plans that aim to elicit valuable insights from both stakeholders and customers throughout the service design process.✔ Stakeholder Workshops: I facilitate engaging and productive workshops with key stakeholders, including business leaders, product managers, and cross-functional teams. ✔ Customer Journey Mapping: I excel in creating comprehensive journey maps to identify pain points, opportunities, and touch points for enhancing customer satisfaction.✔ Service Blueprints: I leverage service blueprints to map out processes, align teams, and streamline operations for improved service delivery.✔ Interviews: I excel in crafting comprehensive interview protocols and conducting one-on-one or group interviews with customers.✔ Usability Testing: I conduct rigorous usability testing sessions to evaluate the effectiveness and efficiency of service design solutions. ✔ Surveys: I design and implement well-crafted surveys to gather quantitative and qualitative data on customer preferences, pain points, and expectations. ✔ Data-driven Insights: I integrate data and analytics to inform decision-making, measure the effectiveness of service design initiatives, and drive continuous improvement.

Brisbane, Australia

A seasoned professional with a proven track record of delivering user-centred digital solutions for a variety of clients, including federal government agencies, state level departments, and well-known corporate brands. My areas of expertise include:- Leading user research initiatives and translating findings into actionable insights- Designing and implementing user personas and customer journey maps- Conducting usability testing and incorporating feedback into design iterations- Creating wireframes, prototyping, and functional specifications Confluence and Jira- Managing and evolving project design systems- Leading UI and interaction design efforts- Educating and mentoring team members on best practices in UX design- Participating in business analysis and requirements gathering, and crafting user stories and acceptance criteria- Providing ongoing website and app UX reviews to ensure optimal user experience- Providing leadership in user-centred design principles and delivering high-quality, innovative digital solutions to clients.I am experienced in:- Writing usability test plans, test scenarios, briefing external agencies responsible for conducting usability tests- Leading service design projects, including user flows, user journey mapping, and persona development- Conducting user interviews and inquiry to gain insights and inform design decisions- Conducting UX reviews using best practice heuristics, analytics data, and Hotjar data to support design solutions, ensuring a seamless and intuitive user experience for end-users.With my diverse background and experience, I am confident that I can lead innovative projects and collaborate with talented teams to deliver outstanding results. I am passionate about creating intuitive and seamless user experiences that meet the needs of the end-user.

Brisbane, Australia

In this role I led cross-functional teams to deliver ground-breaking digital projects that aligned with the needs of the business and exceeded stakeholders' expectations. My expertise in this role included:Managing large-scale and technically complex projects, including conducting thorough analysis, gathering requirements, and effectively managing project scope, schedule, risk, and budgetEngaging with suppliers, internal stakeholders, and my core project team to ensure project requirements align with the needs of the business.Providing clear and regular communication with management and staff to ensure all stakeholders are updated on project progressEnsuring quality assurance across all aspects of the project, including copywriting, design, usability, development, and location-based servicesCoordinating the delivery of a digital influencer program that brought 17 of the worlds best bloggers, YouTubers and social influencers to Queensland to experience the best that the state has to offer.Running 11 highly successful Surprise and Delight Campaigns in partnership with Peppers BroadbeachStakeholder engagement with 13 regional tourism organisations amplifying the social posts from the influencersMedia briefing and working with public relations & corporate affairs to identify opportunities to promote influencer visits within traditional mediaPersona development and user experience workflows to demonstrate to internal stakeholders how projects will functionInformation architecture to identify categories required within digital projects, content, features and screen elements.

Brisbane, Australia

My areas of expertise in this role included:• User experience development including wireframes, sitemap, flow diagrams and storyboards for responsive websites targeting mobile, tablet & desktop devices; web applications; eCommerce; eLearning; mobile apps; and various digital marketing assets.• Implementation of systems and processes for improved project workflow, scope control, invoicing status and project visibility within the studio.• Responsible for the execution of digital projects, managing the process from brief to final output and beyond, in multiple digital channels and emerging technologies.• Scheduling the studio and prioritising digital production resources. Developing, implementing and managing project plans for the studio.• Working with the account managers to develop an understanding of the client’s business objectives, scope of works and requirements for the project.• Reviewing and analysing available analytics data, undertaking competitive analysis and reviewing business goals & strategy to identify opportunities that benefit project requirements.• Working with internal and external stakeholders to produce digital marketing solutions and strategies for integrated online campaigns including SEO, SEM, eDMs, social media, conversion optimization and more. Pitching strategies to the internal team.• Partnering with account managers to track and report project burn rates, allocation of resources, studio productivity, and invoicing status.• Manaaging formal QA processes. Reviewing delivered work against defined requirements, identifying potential gaps and solutions.• Working autonomously and as part of a team to produce the best possible project results within the allocated scope, budget and schedule.

Brisbane, Australia

• Account management of major accounts including Lorna Jane, Parmalat, Dreamworld, Airtrain and Suzuki Queensland. Guiding the account services team to ensure clients are provided with excellent service in a timely and professional manner. • Working with a high degree of independence, overseeing multiple projects at a time, ranging from smaller ad projects to complex websites with integrated online campaigns.• Participation in business development activities including writing proposals, developing scopes & estimates, running client workshops and delivering pitches. • Collaborate with the project team to identify deliverables, schedule and develop the project approach to deliver successful outcomes within established constraints. • Responsible for communicating relevant project information to the team and the client, working with the agency team and clients to assure that projects address the client’s business requirements. • Ensure proper change management documentation is executed as scope changes or project priorities shift, and that new requirements are communicated to project teams.• Development of user experience deliverables including site maps, flow diagrams and wireframes to document project requirements and workflow. • Collaboration with stakeholders to develop and report on a large range of integrated digital marketing efforts ranging from SEO, eDMs, Google AdWords, social media apps and microsite development. • Ongoing contribution to the development of systems and processes to improve efficiency, scope control and quality management for projects within the studio.

Brisbane, Australia

• Account management of major accounts including Allianz Global Assistance, Fire and Rescue New South Wales, GIO and RACQ Insurance. • Requirements scoping, project management, preparation of cost proposals, resource scheduling and implementation of multiple concurrent medium to large eCommerce web sites, interactive and iPhone application projects.• Development of user experience documentation detailing the functionality required for delivery of the system including flow diagrams, site maps, business rules and wireframes.• Manage project scope and the change control process to ensure that projects are completed according to schedule and within budget. Manage the project financial lifecycle, including estimates and revenue forecasts.• Raise and maintain awareness of project risks, and work with team members to proactively mitigate risks.• Coordinate all activities of the project team and ensure that project tasks are completed.• Follow internal processes to adjust staffing needs in a timely manner based on changes in requirements.• Manage formal QA processes. Review agency work against defined requirements, identifying potential gaps.• Prepare digital marketing strategies as part of client’s broader marketing campaign. Undertake situation analysis, set objectives, devise strategy and recommend tactics for improved acquisition, conversion and engagement.

Brisbane, Australia

• Responsible for the project management, costing, scheduling and implementation of medium to large web site, interactive and print projects. • Running workshops with clients to capture project requirements. • Development of user experience documentation detailing the functionality required for delivery of the system including flow diagrams, site maps, business rules and wire frames. • Analysis of existing client web sites for the development of digital strategy, search engine optimization, brand implementation and usability recommendations. • Prepare digital marketing and social media strategies as part of client’s broader marketing campaign. • Manage several design and development teams concurrently. • Prioritise and plan work in progress reports. • Manage client relationships and build on these to add value to the company services.• Work with senior staff to quote jobs, maintain budgets and maintain invoicing/finance.• Assist in maintaining and improving quality systems via job control and assessment, training, staff management and client management.

Sydney, Australia

• Police Officer. • NSW Police Royal Lifesaving Award. • Commander’s Commendation.

Berkely Vale

Website content management, interactive marketing, video production and email marketing.

Gosford

Design, development and consulting for various interactive touch-screen, CD-ROM and online projects.

Sydney

Managed team of 5 designers and developers for interactive touch screen software, video production and website development.

Brisbane, Australia

• Project management of interactive projects, user experience design, video production and team management. • Asia-Pacific Queensland IT&T Award 2000 - Interactive Marketing• Brisbane Art Directors Award 2000 - Online Marketing• Brisbane Art Directors Award 1999 - Online Marketing

Grad Cert In Ux And Web Design, Ux, Gpa 7 (High Distinctions In All Subjects)

User Experience Design and Multi-Platform Design

Bachelor Of Arts Degree, Communication (Media Production And Analysis)

Diploma, Multimedia

Certificate, Digital Marketing