Roddy Knowles

Roddy Knowles Email and Phone Number

Product Evangelist and Head of Product Marketing @ DISQO
Charleston, SC, US
Roddy Knowles's Location
Charleston, South Carolina, United States, United States
About Roddy Knowles

Passionate about research methodology and execution, I often champion how to (and how not to) leverage research to inform decision making. Drawing on over a decade in the research industry along with academic training in the social sciences, I focus on influencing products that put data at the fingertips of those who need it. I work with cross-functional internal teams as well as external clients to build and refine solutions that foster an approach of continuous testing and learning.I am actively involved in numerous industry organizations, contributing to publications and speaking frequently at industry conferences and events. I use these platforms to call the industry to improve how research is conducted, uncover and encourage ways to creatively integrate data streams, and push for forward-thinking and participant-centric approaches to research.Specialties:- Research methodologies and best practices- Product management and development- Integrating data sources/streams to drive insights- Mobile-first research- Behavioral data collection- Shopper research and consumer insights- Storytelling and crafting narratives that inspire action- Saying no to what's wrong and yes to what drives good research

Roddy Knowles's Current Company Details
DISQO

Disqo

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Product Evangelist and Head of Product Marketing
Charleston, SC, US
Website:
disqo.com
Employees:
311
Roddy Knowles Work Experience Details
  • Disqo
    Product Evangelist And Head Of Product Marketing
    Disqo
    Charleston, Sc, Us
  • Dtect
    Vp, Product
    Dtect Jan 2024 - Present
    Oakville, On, Ca
  • This Is Product Management Podcast
    Host
    This Is Product Management Podcast 2021 - Present
    Host podcast that is continually recognized as a top podcast in Product Management. With over 300 episodes, TIPM has spotlighted product, research, and innovation leaders to our audience of 10k+ listeners per episode.
  • Market Research Institute International
    Member, Board Of Directors
    Market Research Institute International Jan 2020 - Present
    Athens, Georgia, Us
    Serve on Executive Committee as leader of the Awards Committee, overseeing all awards granted by MRII.
  • Self-Employed
    Real Estate Investor
    Self-Employed 2010 - Present
    Active and passive real estate investor focused on value add multi-family investments in the Southeast.
  • Disqo
    Product Evangelist & Head Of Product Marketing
    Disqo Jan 2023 - Jan 2024
    Glendale, California, Us
    Led product marketing team focused on creating multi-faceted content to drive leads, grow revenue, and increase brand awareness. Defined and implemented product marketecture, positioning, and messaging to ensure clarity in value propositions and cohesiveness across DISQO’s products: Ad Measurement, Customer Feedback, and Audience Access.Built and nurtured customer relationships, resulting in account growth and content co-creation.Worked alongside new business teams as SME, actively engaging in customer conversations to generate and close opportunities.Produced compelling thought leadership, such as blogs, articles, webinars, presentations, podcasts, workshops, and presentations.
  • Disqo
    Senior Director, Research And Product-Led Growth
    Disqo May 2022 - Feb 2023
    Glendale, California, Us
    Oversaw post-acquisition integration of Feedback Loop’s products into DISQO’s product portfolio.Rapidly developed and launched Ad Testing product to capture immediate opportunities with DISQO’s customer base.
  • Women In Research (Wire)
    Advisory Board Member
    Women In Research (Wire) Jan 2021 - Jan 2023
    Bend, Oregon, Us
  • Feedback Loop
    Vp, Product And Research Innovation
    Feedback Loop Apr 2021 - May 2022
    New York, New York, Us
    Led Product team, including Product Managers, Designers, and UX Researchers, through transformative platform redevelopment.Crafted product strategy and continually executed on roadmaps, partnering with Engineering to improve quality and cadence of releases, delivering more features customers want more quickly.Fostered a culture of transparency and customer-centricity, in which internal stakeholders and customers influence development priorities.Collaborated across teams to define, develop, and refine Product Led Growth sales motion.
  • Feedback Loop
    Vp, Research And Customer Success
    Feedback Loop Oct 2019 - Apr 2021
    New York, New York, Us
    Established playbooks for customer engagement, resulting in increased retention and growth alongside reduced churn.Successfully merged Research Services with Customer Success teams to improve customer satisfaction and maximize operational efficiency.Guided Product and Engineering teams in infusing products with agile research methodologies and continual customer feedback.Partnered with marketing on thought leadership and market education to increase brand awareness and generate opportunities.
  • Insights Association - Southeast Chapter
    President
    Insights Association - Southeast Chapter Jan 2021 - Jan 2022
    Guided Southeast Chapter through successful cross-chapter integration.
  • Insights Association - Southeast Chapter
    President Elect
    Insights Association - Southeast Chapter Jan 2020 - Jan 2021
  • Insights Association - Southeast Chapter
    Vice President
    Insights Association - Southeast Chapter Feb 2019 - Jan 2020
    Supported the growing membership of the Southeast chapter with a focus on education and professional development. Led professional development and sponsorship committee by planning, organizing, and executing in person and online events geared toward meaningful networking and making our members both better researchers and better people.
  • Insights Association - Southeast Chapter
    Chair, Education Committee
    Insights Association - Southeast Chapter Aug 2017 - Feb 2019
    Curated content for Southeast Insights Association educational program including annual events and webinars.Drove strategy for events to align with the mission and goals of the association.
  • Esomar
    North American Representative
    Esomar Sep 2019 - Aug 2021
    Amsterdam, Noord Holland, Nl
  • Dynata
    Director, Product And Innovation Research
    Dynata Feb 2018 - Oct 2019
    Shelton, Connecticut, Us
    Consistently improved methods and approaches for conducting research within Research Now SSI core and future product offerings. Leveraged technology to bolster and enhance Ad & Audience measurement solutions. Reminded everyone who would listen that in today's world mobile must be kept in mind when designing almost any type of research.Drove Research Now thought leadership through product evangelism and championing research best practices. Conducted original and collaborative research projects to improve product offerings and strengthened product positioning in the marketplace.Established processes for conducting product-focused research on Research Now SSI products both pre and post product launch in order to understand market opportunity, product positioning, and ever changing client needs. Partnered with product owners on conducting and analyzing research.
  • Research Now
    Director, Product And Research Methodology
    Research Now Dec 2016 - Feb 2018
    Plano, Texas, Us
    Defined and embeded core research methodologies and best practices across entire product suite through continuous testing and improvement. Collaborated with product owners to ensure appropriateness and consistency in application of research techniques. Identified opportunities for innovation and created roadmaps for implementing new technologies for current and future products. Communicated company positioning around innovation to internal stakeholders, external partners, and clients. Observed and contributed to industry conversations on research innovation. Created original and compelling thought leadership work. Spoke at and contributed to industry conferences and events, such as those put on by CASRO, ESOMAR, ARF, IIR, and MRA. Published and bloged about topics relevant to Research Now business goals as well as trends in the research industry, often drawing on original research I have designed and executed.
  • Research Now
    Director, Mobile Research Products
    Research Now Nov 2015 - Dec 2016
    Plano, Texas, Us
    Guided Research Now mobile research strategy across all facets of the business including product, tech, sales, and operations. Consistently engaged with executive and leadership teams to inform and inspire improvements in how we approach mobile research, including everything from adapting "traditional" surveys for mobile to leveraging mobile devices for point of experience research to forging partnerships and creating solutions with 3rd parties for out of home ad effectiveness research.Defined opportunities, created product road maps, and executed development, testing, improvement, and support of mobile research products. Partnered closely with the Research Now tech team on app development to support these products. Focus products included solutions tailored for in-store shopper research, mobile diary studies, automated survey modularization, and mobile / out of home advertising effectiveness. Provided guidance on why and how survey research can be (or must be) adapted for the mobile world. Engaged with clients and internal partners to drive change by working directly with them on methodology, design, approach, and developing processes for designing better research. Led Mobile Research Score initiative, improving processes and leveraging data to engage with internal and external teams on best practices in survey design.
  • Research Now
    Director Of Mobile Research
    Research Now Jun 2014 - Nov 2015
    Plano, Texas, Us
    Developed Mobile Research Score Rating system tool to score surveys for mobile compatibility, which was implemented across Research Now and became a requirement to use before surveys go into field. Liaised with technical and product teams, providing research guidance on mobile app development including how to integrate with mobile-focused survey programming platforms such as Decipher and Confirmit, incorporate geo-location technology for geo-fencing and geo-targeting, and leverage in-app and 3rd party photo and video capture solutions for point of experience research.Guided 4 person team focused on mobile behavioral data collection, including internal and external tech and research resources, to develop, refine, and deliver passively collected web and application data on both Android and iOS. Developed metering objectives, processing rules, privacy protection mechanisms, and data outputs including designing Tableau dashboard for data visualization.Crafted and conducted in-person and virtual training sessions for internal team members and external clients on various topics including research methodology, mobile data collection, reporting best practices, and storytelling.Established Research Now as thought leader in the mobile research space through industry conference presentations, publications, and client engagements. Ensured viability and profitability or Research Now’s mobile and reporting products and services, keeping attuned to clients’ needs and the company’s ability to deliver on these needs.
  • Research Now
    Senior Delivery Manager, Mobile Research Expert At Research Now
    Research Now 2012 - Jun 2014
    Plano, Texas, Us
    Supported Client Development team in fostering strong and lasting strategic relationships with new and existing clients, focusing specifically on growing key mobile-focused accounts, often working hand in hand with clients to apply creative mobile-focused methodologies to meet research objectives.Managed team of 3 US-based researchers who supported mobile and corporate research as well as team of 2 India-based external data analysts responsible for data processing and product development.Owned projects throughout the project life cycle including collaborating with clients on defining project objectives, writing questionnaires, preparing sampling plans, monitoring field status, analyzing data in SPSS, creating narrative-driven PowerPoint reports, and presenting research results to senior client teams. Collaborated with operations, data processing, and client development to successfully execute projects and ensure projects are profitable.Served as lead Research Now mobile SME and research representative on the Research Now steering committee focused on guiding the business after acquiring the iPinion app. Consulted regularly with key internal stakeholders on product, tech, sales, and research teams about mobile methodology, applications, and strategy.Developed and refined suite of Research Now shopper solutions geared toward CPG/FMCG clients, focusing on mobile-enabled research but also including online and behavioral approaches with a goal of providing integrated and creative solutions tailored to meet client needs.Crafted standards for PowerPoint reporting across the mobile and corporate teams, bringing consistency and high standards to all reports, ensuring that data is visualized effectively and communicated in a succinct yet impactful fashion.
  • Mobile Marketing Research Association
    Member Of The Board Of Directors
    Mobile Marketing Research Association Jul 2014 - Mar 2017
  • College Of Charleston
    Professor
    College Of Charleston 2010 - 2012
    Charleston, Sc, Us
    Taught courses in World Religions and Death and ImmortalityPublications: "Combating Nefarious Necromancy: Christian Theological Critiques of Nineteenth-Century American Spiritualism," in The Spiritualist Movement: Speaking with the Dead in America and around the World, ed. Chistopher Moreman (Santa Barbara: Praeger, 2013), 19-36."Unwrapping American Evangelicalism: A Study of Christian Candy," in Evangelical Christians and Popular Culture: Pop Goes the Gospel, ed. Robert J. Woods Jr. (Santa Barbara: Praeger, 2013), 228-243.
  • Smartrevenue
    Research Manager
    Smartrevenue 2008 - 2012
    Stamford, Connecticut, Us
    Directed concurrent projects for clients including prominent CPG manufacturers and leading retailers.Constructed and tested quantitative and qualitative survey instruments.Created analytical plans with statistical techniques required along with approach to and layout of reportsAnalyzed data in SPSS and prepared reports in PowerPoint and/or Excel with visualizations of project data alongside written interpretation of findings to provide actionable insights, collaborating with clients on report share backs and work sessions.Monitored status and ensured timely progress throughout the life of the project, keeping team members and clients informed, acting as primary client contact and engaging in problem solving to address any issues that arise.
  • Smartrevenue
    Project Manager
    Smartrevenue 2006 - 2008
    Stamford, Connecticut, Us
    Managed ethnographic field staff and field logistics across multiple projects.Guided clients through enrollment and research permission process and acted as liaison between clients and retailers.Oversaw data collection and monitored data quality.Supported research team in survey programming, post-project reporting, and client presentations.
  • Boston University
    Lecturer
    Boston University 2008 - 2009
    Boston, Ma, Us
    Taught courses in American Religious History, Death and Immortality, and World Religions.
  • Boston University
    Teaching Fellow
    Boston University 2003 - 2006
    Boston, Ma, Us

Roddy Knowles Skills

Quantitative Research Qualitative Research Mobile Research Consumer Behaviour Survey Design Ethnography Survey Research Market Research Public Speaking Data Analysis Research Design Product Management Questionnaire Design Online Research Marketing Research Focus Groups Spss Report Writing Customer Insight Research Project Management Project Planning Applied Anthropology Consumer Behavior

Roddy Knowles Education Details

  • Boston University
    Boston University
    Religion And Society
  • College Of Charleston
    College Of Charleston
    Business Administration
  • College Of Charleston
    College Of Charleston
    Religious Studies

Frequently Asked Questions about Roddy Knowles

What company does Roddy Knowles work for?

Roddy Knowles works for Disqo

What is Roddy Knowles's role at the current company?

Roddy Knowles's current role is Product Evangelist and Head of Product Marketing.

What is Roddy Knowles's email address?

Roddy Knowles's email address is ro****@****a-ux.co

What is Roddy Knowles's direct phone number?

Roddy Knowles's direct phone number is +120373*****

What schools did Roddy Knowles attend?

Roddy Knowles attended Boston University, College Of Charleston, College Of Charleston.

What skills is Roddy Knowles known for?

Roddy Knowles has skills like Quantitative Research, Qualitative Research, Mobile Research, Consumer Behaviour, Survey Design, Ethnography, Survey Research, Market Research, Public Speaking, Data Analysis, Research Design, Product Management.

Who are Roddy Knowles's colleagues?

Roddy Knowles's colleagues are Joel Schmaltz, Ryan Takemoto, Zeal Lim, Edgar Ghazaryan, Jamie R., Nushinka Petrosyan, Екатерина Погосян.

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