Roddy Knowles Email & Phone Number

Charleston, Sc, Us

Oakville, On, Ca

Host podcast that is continually recognized as a top podcast in Product Management. With over 300 episodes, TIPM has spotlighted product, research, and innovation leaders to our audience of 10k+ listeners per episode.

Athens, Georgia, Us

Serve on Executive Committee as leader of the Awards Committee, overseeing all awards granted by MRII.

Active and passive real estate investor focused on value add multi-family investments in the Southeast.

Glendale, California, Us

Led product marketing team focused on creating multi-faceted content to drive leads, grow revenue, and increase brand awareness. Defined and implemented product marketecture, positioning, and messaging to ensure clarity in value propositions and cohesiveness across DISQO’s products: Ad Measurement, Customer Feedback, and Audience Access.Built and nurtured customer relationships, resulting in account growth and content co-creation.Worked alongside new business teams as SME, actively engaging in customer conversations to generate and close opportunities.Produced compelling thought leadership, such as blogs, articles, webinars, presentations, podcasts, workshops, and presentations.

Glendale, California, Us

Oversaw post-acquisition integration of Feedback Loop’s products into DISQO’s product portfolio.Rapidly developed and launched Ad Testing product to capture immediate opportunities with DISQO’s customer base.

Bend, Oregon, Us

New York, New York, Us

Led Product team, including Product Managers, Designers, and UX Researchers, through transformative platform redevelopment.Crafted product strategy and continually executed on roadmaps, partnering with Engineering to improve quality and cadence of releases, delivering more features customers want more quickly.Fostered a culture of transparency and customer-centricity, in which internal stakeholders and customers influence development priorities.Collaborated across teams to define, develop, and refine Product Led Growth sales motion.

New York, New York, Us

Established playbooks for customer engagement, resulting in increased retention and growth alongside reduced churn.Successfully merged Research Services with Customer Success teams to improve customer satisfaction and maximize operational efficiency.Guided Product and Engineering teams in infusing products with agile research methodologies and continual customer feedback.Partnered with marketing on thought leadership and market education to increase brand awareness and generate opportunities.

Guided Southeast Chapter through successful cross-chapter integration.

Supported the growing membership of the Southeast chapter with a focus on education and professional development. Led professional development and sponsorship committee by planning, organizing, and executing in person and online events geared toward meaningful networking and making our members both better researchers and better people.

Curated content for Southeast Insights Association educational program including annual events and webinars.Drove strategy for events to align with the mission and goals of the association.

Amsterdam, Noord Holland, Nl

Shelton, Connecticut, Us

Consistently improved methods and approaches for conducting research within Research Now SSI core and future product offerings. Leveraged technology to bolster and enhance Ad & Audience measurement solutions. Reminded everyone who would listen that in today's world mobile must be kept in mind when designing almost any type of research.Drove Research Now thought leadership through product evangelism and championing research best practices. Conducted original and collaborative research projects to improve product offerings and strengthened product positioning in the marketplace.Established processes for conducting product-focused research on Research Now SSI products both pre and post product launch in order to understand market opportunity, product positioning, and ever changing client needs. Partnered with product owners on conducting and analyzing research.

Plano, Texas, Us

Defined and embeded core research methodologies and best practices across entire product suite through continuous testing and improvement. Collaborated with product owners to ensure appropriateness and consistency in application of research techniques. Identified opportunities for innovation and created roadmaps for implementing new technologies for current and future products. Communicated company positioning around innovation to internal stakeholders, external partners, and clients. Observed and contributed to industry conversations on research innovation. Created original and compelling thought leadership work. Spoke at and contributed to industry conferences and events, such as those put on by CASRO, ESOMAR, ARF, IIR, and MRA. Published and bloged about topics relevant to Research Now business goals as well as trends in the research industry, often drawing on original research I have designed and executed.

Plano, Texas, Us

Guided Research Now mobile research strategy across all facets of the business including product, tech, sales, and operations. Consistently engaged with executive and leadership teams to inform and inspire improvements in how we approach mobile research, including everything from adapting "traditional" surveys for mobile to leveraging mobile devices for point of experience research to forging partnerships and creating solutions with 3rd parties for out of home ad effectiveness research.Defined opportunities, created product road maps, and executed development, testing, improvement, and support of mobile research products. Partnered closely with the Research Now tech team on app development to support these products. Focus products included solutions tailored for in-store shopper research, mobile diary studies, automated survey modularization, and mobile / out of home advertising effectiveness. Provided guidance on why and how survey research can be (or must be) adapted for the mobile world. Engaged with clients and internal partners to drive change by working directly with them on methodology, design, approach, and developing processes for designing better research. Led Mobile Research Score initiative, improving processes and leveraging data to engage with internal and external teams on best practices in survey design.

Plano, Texas, Us

Developed Mobile Research Score Rating system tool to score surveys for mobile compatibility, which was implemented across Research Now and became a requirement to use before surveys go into field. Liaised with technical and product teams, providing research guidance on mobile app development including how to integrate with mobile-focused survey programming platforms such as Decipher and Confirmit, incorporate geo-location technology for geo-fencing and geo-targeting, and leverage in-app and 3rd party photo and video capture solutions for point of experience research.Guided 4 person team focused on mobile behavioral data collection, including internal and external tech and research resources, to develop, refine, and deliver passively collected web and application data on both Android and iOS. Developed metering objectives, processing rules, privacy protection mechanisms, and data outputs including designing Tableau dashboard for data visualization.Crafted and conducted in-person and virtual training sessions for internal team members and external clients on various topics including research methodology, mobile data collection, reporting best practices, and storytelling.Established Research Now as thought leader in the mobile research space through industry conference presentations, publications, and client engagements. Ensured viability and profitability or Research Now’s mobile and reporting products and services, keeping attuned to clients’ needs and the company’s ability to deliver on these needs.

Plano, Texas, Us

Supported Client Development team in fostering strong and lasting strategic relationships with new and existing clients, focusing specifically on growing key mobile-focused accounts, often working hand in hand with clients to apply creative mobile-focused methodologies to meet research objectives.Managed team of 3 US-based researchers who supported mobile and corporate research as well as team of 2 India-based external data analysts responsible for data processing and product development.Owned projects throughout the project life cycle including collaborating with clients on defining project objectives, writing questionnaires, preparing sampling plans, monitoring field status, analyzing data in SPSS, creating narrative-driven PowerPoint reports, and presenting research results to senior client teams. Collaborated with operations, data processing, and client development to successfully execute projects and ensure projects are profitable.Served as lead Research Now mobile SME and research representative on the Research Now steering committee focused on guiding the business after acquiring the iPinion app. Consulted regularly with key internal stakeholders on product, tech, sales, and research teams about mobile methodology, applications, and strategy.Developed and refined suite of Research Now shopper solutions geared toward CPG/FMCG clients, focusing on mobile-enabled research but also including online and behavioral approaches with a goal of providing integrated and creative solutions tailored to meet client needs.Crafted standards for PowerPoint reporting across the mobile and corporate teams, bringing consistency and high standards to all reports, ensuring that data is visualized effectively and communicated in a succinct yet impactful fashion.

Charleston, Sc, Us

Taught courses in World Religions and Death and ImmortalityPublications: "Combating Nefarious Necromancy: Christian Theological Critiques of Nineteenth-Century American Spiritualism," in The Spiritualist Movement: Speaking with the Dead in America and around the World, ed. Chistopher Moreman (Santa Barbara: Praeger, 2013), 19-36."Unwrapping American Evangelicalism: A Study of Christian Candy," in Evangelical Christians and Popular Culture: Pop Goes the Gospel, ed. Robert J. Woods Jr. (Santa Barbara: Praeger, 2013), 228-243.

Stamford, Connecticut, Us

Directed concurrent projects for clients including prominent CPG manufacturers and leading retailers.Constructed and tested quantitative and qualitative survey instruments.Created analytical plans with statistical techniques required along with approach to and layout of reportsAnalyzed data in SPSS and prepared reports in PowerPoint and/or Excel with visualizations of project data alongside written interpretation of findings to provide actionable insights, collaborating with clients on report share backs and work sessions.Monitored status and ensured timely progress throughout the life of the project, keeping team members and clients informed, acting as primary client contact and engaging in problem solving to address any issues that arise.

Stamford, Connecticut, Us

Managed ethnographic field staff and field logistics across multiple projects.Guided clients through enrollment and research permission process and acted as liaison between clients and retailers.Oversaw data collection and monitored data quality.Supported research team in survey programming, post-project reporting, and client presentations.

Boston, Ma, Us

Taught courses in American Religious History, Death and Immortality, and World Religions.

Boston, Ma, Us

M.A., Religion And Society

Bs, Business Administration

Ba, Religious Studies