Head Of Marketing, Australia & New Zealand
Sydney, Australia
I led a marketing team of 15 and provided corporate support to a large network of independent distributors of premium consumer goods across Australia and New Zealand. I also collaborated with team members on new product development, branding, field training, market research, inventory management, customer relationship management (CRM), data analytics, e-commerce, social media and corporate social responsibility (CSR).Key Contributions:- Increased product portfolio profitability by… Show more I led a marketing team of 15 and provided corporate support to a large network of independent distributors of premium consumer goods across Australia and New Zealand. I also collaborated with team members on new product development, branding, field training, market research, inventory management, customer relationship management (CRM), data analytics, e-commerce, social media and corporate social responsibility (CSR).Key Contributions:- Increased product portfolio profitability by 6% over a four year period by focusing on the growth beauty and nutrition industries- Launched a new beauty brand that attracted younger consumers and grew category sales by 10% in the first year- Launched a new nutrition brand that brought in $1m worth of incremental sales within the first 9 months of launch-Saved 20% in costs by switching many customer communications from print to digital and social media platforms Show less