Rodger Smith Email & Phone Number

Seattle, Washington

Houston, Texas, United States

• Led a multibillion segment, with accountability for sales, profit, customer strategy, operational execution, financial forecast, and team member development. Built most diverse high-performing sales teams. Guided team.
• Delivered double-digit sales and profit consistently all five years, outperforming all national sales segments.
• Developed strategic selling model used in national sales today.

Houston, Texas, United States

• Led development of centralized category management business model and supplier engagement process, with results exceeding hundreds of millions in bottom-line savings. Developed the execution and training materials for.
• Created the selling model leveraging category management benefits extended out to sales and customers.
• Designed the new trade management team that managed $500,000 in benefit realization into an effective selling model.

Camden, New Jersey, United States

• Planned and promoted complete transformation of entire underperforming foodservice division. Tackled wide array of business challenges, including net sales growth, positive EBIT, major sales go-to-market restructure.
• Achieved profitable objectives within 18 months.
• Reduced $68,000,000 in underutilized selling expense and executed sales organization go-to-market model nationally.

Camden, New Jersey, United States

• Oversaw $1,200,000,000 in sales in club, mass, value, drug, discount, and new business channels. Assumed general manager role, with cross-functional direct reports in finance, vice president leadership, customer.
• Created new product innovation that allowed new sales growth opportunities in the dollar channel ($ 110,000,000.)
• Introduced fresh soup capabilities from StockPot Soup to win the fresh in-store soup business at all major grocery stores.

Somers, New York, United States

Started the National account sales teams for Pepperidge Farm Managed teams across all trade Classes, Grocery, Mass, Club, Value, Drug. Started from total company sales base of $638,000,000, with national accounts representing 4% of gross sales. Built team of five people into team of 25 over four years, with sales reaching 73% of total sales to gross sales.

Kent, Washington, United States

Built national sales organization to expand product distribution outside West Coast. Drove $400,000,000 in new business category within two years via combination of national customer growth and leading distribution agreement between Frito-Lay and Oberto. Managed and negotiated test programs after owners turned down buy-out offer. Developed fact-based.

Somers, New York, United States

Oversaw North American national grocery sales of $815,000,000. Led bottling network of 25 company-owned operations and franchised system of 68 independent owners/operators. Worked with wide array of customers, including American Stores, Albertsons, Safeway, SuperValu, and Fleming. Facilitated top-to-top meetings between customer executives and executives..

Somers, New York, United States

Developed Pepsi-Cola, Pizza Hut, KFC, and Taco Bell businesses in business and industry, university, hotel, airline, hospital, and restaurant channels. Started in 1991 with base business of $100,000,000 and built channels into $800,000,000 business by 1995. Grew department from five to 45 people in four years. Managed program compliance and customer.

Seattle, Washington, United States

Oversaw and managed key trade customers on West Coast (corporate accounts included Albertsons, Costco, Safeway, Payless Drugs, and 7-Eleven). Coordinated and called on independent bottlers to gain support on pricing and marketing investment for chain-wide programs. Managed customer and bottler relationships to drive category growth across Western Division..

San Fernando, California, United States

Managed plant operations and local sales team in San Fernando region. Facilitated all aspects of plant operations. Led and managed team of six DMs, plant operations manager, and fleet and finance staff.