Rod Gustafson Email & Phone Number

Provo, Utah, United States

Ongoing management of 20+ broadcast production projects from conception, through development, production, post production and final delivery. Projects include scripted and unscripted episodic series, one-offs, and feature films. All are aired nationally in US over cable and satellite providers and internationally on major networks and cable/streaming.

Provo, Utah, United States

Managed editorial and production for a daily, live, two hour national radio series heard on SiriusXM Radio and other broadcast outlets. Led a staff of 10 people, including training students in broadcast journalism and production skills. Together we produced up to 25 stories per week. Also managed budgeting and ongoing HR needs including recruiting. During.

Calgary, Canada Area

• Parent Previews (ParentPreviews.com) was a pioneering publication, offering family movie reviews with a focus on helping parents, teachers and caregivers understand how media is interpreted by children and teens.
• Brand Development: o Direct brand development of Parent Previews and web property ParentPreviews.com. Priority placed on product differentiation from other "movie review sites" and communicating focus on parent.
• Brand Development: o Direct brand development of Parent Previews and web property ParentPreviews.com. Priority placed on product differentiation from other "movie review sites" and communicating focus on parent.
• Ongoing Promotion and Audience Retentiono Delivery of multiple weekly review and information items prior to publishing and broadcast deadlines.o Produce, write and host various radio, TV, podcacst and print items.
• Managemento Supervise, hire and train in-house editorial staff and contract writers. Ensure adherence to corporate style guide. o Manage budgets and monitor revenue in collaboration with remote sales team.
• Media Relationso Utilize proactive media strategies to earn coverage from national and international media. Show less

Alberta, Canada

• Communication, media and marketing services servicing businesses, broadcast providers and non-profit organizations.
• Contract writer of media releases. Created and produced media kits.
• Contract editor of city magazine and managed team of freelance writers.
• Scripting of corporate media materials (videos, presentations, speeches).
• Produced, directed and edited corporate and non-profit videos.
• Authored blogs, magazine and newspaper articles on the topics of media… Show more Communication, media and marketing services servicing businesses, broadcast providers and non-profit organizations.

Greater Calgary Metropolitan Area

Television news journalist covering South East Alberta. Researched, developed, filmed and reported on stories covering municipal, provincial and federal politics, economic development, culture, and lifestyle. Built relationships with political, economic, and community leaders at all levels. Conducted on-camera interviews in difficult and sensitive.

Medicine Hat, Alberta, Canada

• Managed and administered production department of television station.
• Responsible for recruiting, evaluating and providing ongoing direction to staff of 29 employees in creative, operations and technical divisions.
• Managed department budgets and technical assets.
• Produced daily newscasts and multiple programs to engage local viewers and meet CRTC regulations.

Responsible for on-air technical operations. Operated various video editing and playback equipment. Technical director for weekend and evening newscasts. Position required frequent decisions made under highly limited time constraints due to ever changing schedules, technical challenges and other unforeseen circumstances.

Responsible for on-air technical operations. Operated various video editing and playback equipment. Technical director for weekend and evening newscasts. Position required frequent decisions made under highly limited time constraints due to ever changing schedules, technical challenges and other unforeseen circumstances.