Rod Gustafson Email & Phone Number

Provo, Utah, United States

Ongoing management of 20+ broadcast production projects from conception, through development, production, post production and final delivery. Projects include scripted and unscripted episodic series, one-offs, and feature films. All are aired nationally in US over cable and satellite providers and internationally on major networks and cable/streaming providers. Lead production management department, including 3 full time employees and multiple part-time and contracted team members… Show more Ongoing management of 20+ broadcast production projects from conception, through development, production, post production and final delivery. Projects include scripted and unscripted episodic series, one-offs, and feature films. All are aired nationally in US over cable and satellite providers and internationally on major networks and cable/streaming providers. Lead production management department, including 3 full time employees and multiple part-time and contracted team members. Initiate roll out of new software and technology solutions to increase productivity and effectiveness of inter-departmental and external communications. Coordinate with multiple first-class production partners and television network providers in the US, UK and Canada. Participate in management committee that determines strategic direction and polices of organization. Responsible for forecasting production project funding and budgeting for the organization. Position requires extensive communications skills to support strategic discussions on finance and logistical requirements and continual problem solving with unexpected events that can cause delays and budget implications. Show less

Provo, Utah, United States

Managed editorial and production for a daily, live, two hour national radio series heard on SiriusXM Radio and other broadcast outlets. Led a staff of 10 people, including training students in broadcast journalism and production skills. Together we produced up to 25 stories per week. Also managed budgeting and ongoing HR needs including recruiting. During this period we increased audience size by 40% and our host won a pristigious national radio award.

Calgary, Canada Area

Parent Previews (ParentPreviews.com) was a pioneering publication, offering family movie reviews with a focus on helping parents, teachers and caregivers understand how media is interpreted by children and teens.• Brand Development: o Direct brand development of Parent Previews and web property ParentPreviews.com. Priority placed on product differentiation from other "movie review sites" and communicating focus on parent resources and instilling critical thinking in children and… Show more Parent Previews (ParentPreviews.com) was a pioneering publication, offering family movie reviews with a focus on helping parents, teachers and caregivers understand how media is interpreted by children and teens.• Brand Development: o Direct brand development of Parent Previews and web property ParentPreviews.com. Priority placed on product differentiation from other "movie review sites" and communicating focus on parent resources and instilling critical thinking in children and parents.o Develop broad public awareness of Parent Previews' unique perspective on media and encouraging discrimination methods for parents to select appropriate media.o Build strong ties and trusting relationships with industry stakeholders, including every major motion picture studio and media outlets.o Increase audience from 90,000 to 400,000 monthly visitors at ParentPreviews.com through earned collateral media and organic "on page" SEO efforts.• Ongoing Promotion and Audience Retentiono Delivery of multiple weekly review and information items prior to publishing and broadcast deadlines.o Produce, write and host various radio, TV, podcacst and print items distributed throughout North America on broadcast outlets and weekly/daily newspapers. All items identify Parent Previews as a leading authority in its vertical.o Deliver time-optimized and custom, audience-targeted social media messages on all major social media platforms.o Create and present media literacy training and development at educational conferences, parent and community groups within Parent Previews' mission concept.o Direct the production of in-house media literacy and education materials.• Managemento Supervise, hire and train in-house editorial staff and contract writers. Ensure adherence to corporate style guide. o Manage budgets and monitor revenue in collaboration with remote sales team.• Media Relationso Utilize proactive media strategies to earn coverage from national and international media. Show less

Alberta, Canada

Communication, media and marketing services servicing businesses, broadcast providers and non-profit organizations.• Contract writer of media releases. Created and produced media kits.• Contract editor of city magazine and managed team of freelance writers.• Scripting of corporate media materials (videos, presentations, speeches).• Produced, directed and edited corporate and non-profit videos.• Authored blogs, magazine and newspaper articles on the topics of media… Show more Communication, media and marketing services servicing businesses, broadcast providers and non-profit organizations.• Contract writer of media releases. Created and produced media kits.• Contract editor of city magazine and managed team of freelance writers.• Scripting of corporate media materials (videos, presentations, speeches).• Produced, directed and edited corporate and non-profit videos.• Authored blogs, magazine and newspaper articles on the topics of media literacy, technology and family life. Clients include Readers' Digest and Canadian Home and School.• Authored weekly column for Los Angeles non-profit Parents' Television Council. Topics focused on media and technology. Show less

Greater Calgary Metropolitan Area

Television news journalist covering South East Alberta. Researched, developed, filmed and reported on stories covering municipal, provincial and federal politics, economic development, culture, and lifestyle. Built relationships with political, economic, and community leaders at all levels. Conducted on-camera interviews in difficult and sensitive situations. Stories were aired on regional and national network across Canada.

Medicine Hat, Alberta, Canada

• Managed and administered production department of television station. • Responsible for recruiting, evaluating and providing ongoing direction to staff of 29 employees in creative, operations and technical divisions.• Managed department budgets and technical assets.• Produced daily newscasts and multiple programs to engage local viewers and meet CRTC regulations.

Responsible for on-air technical operations. Operated various video editing and playback equipment. Technical director for weekend and evening newscasts. Position required frequent decisions made under highly limited time constraints due to ever changing schedules, technical challenges and other unforeseen circumstances.

Responsible for on-air technical operations. Operated various video editing and playback equipment. Technical director for weekend and evening newscasts. Position required frequent decisions made under highly limited time constraints due to ever changing schedules, technical challenges and other unforeseen circumstances.