Director Of Marketing And Communication
Madrid, Comunidad De Madrid, Es
Amovens is a marketplace based in Spain that was established in 2009 and had over 700,000 members in 2016. It allows people to arrange transport through carpooling, peer-to-peer car rental, and private car leasing. In 2015, it was acquired by GoMore, the largest platform for carpooling and private car rental in the Nordics. The investors involved in GoMore included Jesper Buch, Seed Capital, Polar Light Capital, and Kaare Danielsen.Main responsibilities:• Led the local Marketing team to dominate the Spanish market in ridesharing, peer-to-peer rental, and private car leasing.• Plan and manage consistent go-to-market campaigns for launching P2P Car Rental and Private Leasing in Spain.• Develop and implement marketing campaigns for both B2B and B2C audiences using multiple channels, including SEA, SEO, social media, influencer campaigns, PR, and offline events.