Rodrigo Santos

Rodrigo Santos Email and Phone Number

Communications Planning | Trade Marketing Strategy | Shopper Journey @ RISE RETAIL
sao paulo, sao paulo, brazil
Rodrigo Santos's Location
São Paulo, Brazil, Brazil
About Rodrigo Santos

With 6+ years of experience in the fields of digital communication, marketing and event management, I have an explorer, naturally curious and competitive profile. I am a people and results oriented person and an inherent ability to deal with multicultural teams and leverage their impact. Throughout my career, I held positions in different countries, making it easier for me to adapt to new places. My colleagues would describe me as a hands on, driven, broad-minded and dynamic professional. Some of my work experiences includes internal communication (from roadmap to implementation with different stakeholders), sales, event management, graphic design, video and image capture and editing, social media management, copywriting, sustainability and diversity and inclusion. By encompassing generalist to more specific communication skills, I can further put my interpersonal and communication abilities in practice, with business acumen, according to the company's strategies and best practices.And most recently, I have been on a sabbatical year in which I could not only focus on personal topics, but also take courses to keep myself updated. But the main project in this period was a backpacking through Brazil, focused on getting to know NGOs and support houses for the LGBTQIA+ community, better understanding their similarities, differences and other characteristics from a geographical and organizational point of view, their main difficulties and, especially, their social impacts. Besides expanding my network within the movement, this journey also broadened my view of the third sector and its potential for socio-economic impact.

Rodrigo Santos's Current Company Details
RISE RETAIL

Rise Retail

View
Communications Planning | Trade Marketing Strategy | Shopper Journey
sao paulo, sao paulo, brazil
Website:
riseretail.com
Employees:
20
Rodrigo Santos Work Experience Details
  • Rise Retail
    Planejamento De Comunicação Senior
    Rise Retail Dec 2023 - Present
    Brazil
    Planejamento de comunicação de Trade Marketing para marcas como Whirpool, Alpargatas, Kenvue (Johnson & Johnson), entre outras.• Pesquisar continuamente tendências, enriquecendo análises e colaborar em processos criativos.• Analisar benchmarks e fazer o diagnóstico das presenças das marcas no PDV, com inputs qualitativos e quantitativos.• Propor racionais estratégicos que conectem o objetivo do cliente, takeouts do trabalho de benchmark, approachs criativos e as melhores práticas.
  • Score Group Brasil
    Communication Planner
    Score Group Brasil Dec 2022 - Nov 2023
    Brazil
    Communication planning for AMBEV's beer brands (Brahma, Spaten, Corona, Becks, Colorado, etc), as well as non-alcoholic beverages (Guaraná, Pepsi, etc), focusing on developing trade marketing strategies and improving the shopper's journey.• Continuously research trends, enriching analysis and collaborating in creative processes.• Analyze benchmarks and diagnose the presence of brands at the POS, with qualitative and quantitative inputs.• Propose strategic rationales that connect the client's objective, takeouts from benchmark work, creative approachs and best practices.
  • Hilti Latin America
    Marketing And Communications Specialist
    Hilti Latin America Feb 2020 - Sep 2021
    Panama
    • Coordinated the implementation of multilingual(*) internal communications processes and leverage it as a strategical tool for the region (Newsletter, Intranet Articles, Intranet Social Network, Interviews and internal events). (*)English, Portuguese and Spanish.• Optimized social media campaigns (from concept to execution) with customization for the Brazilian market.• Created, edited and managed content such as videos, photos, posts, brochures, etc.• Translated and adapted marketing documents for customers (brochures, flyers, VIP packages) • Organized, alongside a multidisciplinary team, all phases of face-to-face and online events.
  • Hilti Latin America
    Digital Communications And Content Management Analyst
    Hilti Latin America Feb 2019 - Feb 2020
    Panamá
  • Virtual Interactions | Plusoft
    Communicatios Analyst
    Virtual Interactions | Plusoft Nov 2017 - Feb 2019
    São Paulo Area, Brazil
    B2B company focused on customer service optimization through chat bot service. • Developed content for virtual assistants in order to provide a superior and more humane experience for our clients' customers. The position demanded a shrewdness spirit to analyze data and synthesize it to leverage the service.• Evaluated service KPIs from data extracted from the platform and implement improvements. I successfully maintained all chatbots I managed with over 85% retention, an exceptional percentage.
  • Mashtal Garden Centers
    Marketing Analyst
    Mashtal Garden Centers Apr 2017 - Nov 2017
    Cairo Governorate, Egypt
    Startup focused on e-commerce of gardening products.• Strategic planning, copywriting and management of the startup's social media and email marketing. Evaluate the audience response to the images and language, aiming to set the tone and best practices of the brand. • Reviewing the business plan in order to connect it with the marketing strategies built. Assist in pricing strategies.
  • Guarulhos Municipal Hall
    Cultural Agent
    Guarulhos Municipal Hall May 2014 - Apr 2017
    Guarulhos, São Paulo - Brazil
    • Conducting cultural events: tracking from the receiving of artistic projects, as well as managing relations with local artists, planning venues' schedules, publicizing, follow up and reporting after the event. • Assistance in the development of the first film school in the city of Guarulhos, called Cinematographic Training Center. The mobilization reached about 90 students in an innovative public-private partnership in the segment with lasting legacies for the city. • Planning and carrying out a monthly event called "Ação do Bem". The main goal was to reach the outlying communities of Guarulhos, with socio-educational, leisure, and professional development activities for everyone. Average attendance per edition: 1200 people. • Consolidate the city's monthly Cultural Agenda, receiving content from those responsible for the artistic fronts, adapting it to the ideal format, and text revision.
  • Mamute Filmes
    Production Assistant
    Mamute Filmes Nov 2013 - Apr 2014
    São Paulo, Brazil
    • Support in the development of the "IX International Exhibition of Film and Religion", planning and organizing the event. Contact with directors and producers worldwide to raise material for the exhibition. Follow up with logistical stakeholders and others interested in this event. • Production assistant on the Brazilian short film "Estro". Main activities involved finding filming locations, casting and working on logistical decisions such as transportation and meals for the crew.
  • Fundação Florestal
    Environmental Resources Technician
    Fundação Florestal Aug 2012 - Apr 2013
    Administrative-financial planning and auditing of accounts processes for environmental protection units. Control of payment of necessary extraordinary expenses.
  • Folha De S.Paulo
    Volunteer
    Folha De S.Paulo Mar 2012 - Dec 2012
    São Paulo, Brazil
    Analyze the newspaper articles, suggest new topics. Create and send material such as texts, videos, photos, reviews, etc., to the FolhaTeen blog.

Rodrigo Santos Education Details

Frequently Asked Questions about Rodrigo Santos

What company does Rodrigo Santos work for?

Rodrigo Santos works for Rise Retail

What is Rodrigo Santos's role at the current company?

Rodrigo Santos's current role is Communications Planning | Trade Marketing Strategy | Shopper Journey.

What schools did Rodrigo Santos attend?

Rodrigo Santos attended Universidade Presbiteriana Mackenzie, Espm Escola Superior De Propaganda E Marketing.

Who are Rodrigo Santos's colleagues?

Rodrigo Santos's colleagues are Keco Correa, Messias Alves De Almeida, Isabela Zanin, Giovanna Saraiva, Alessandra Rocha, Jaíne Arcanjo, Flavia Godinho Da Silva Alencar.

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