Rodrigo Santos
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Rodrigo Santos Email & Phone Number

Communications Planning | Trade Marketing Strategy | Shopper Journey at RISE RETAIL
Location: São Paulo, Brazil, Brazil 10 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Communications Planning | Trade Marketing Strategy | Shopper Journey
Location
São Paulo, Brazil, Brazil
Company size

Who is Rodrigo Santos? Overview

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Quick answer

Rodrigo Santos is listed as Communications Planning | Trade Marketing Strategy | Shopper Journey at RISE RETAIL, a company with 20 employees, based in São Paulo, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Rodrigo Santos.

Rodrigo Santos previously worked as Planejamento de Comunicação Senior at Rise Retail and Communication Planner at Score Group Brasil. Rodrigo Santos holds Bachelors Of Social Communications, Advertising from Universidade Presbiteriana Mackenzie.

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Email format at RISE RETAIL

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RISE RETAIL

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Profile bio

About Rodrigo Santos

With 6+ years of experience in the fields of digital communication, marketing and event management, I have an explorer, naturally curious and competitive profile. I am a people and results oriented person and an inherent ability to deal with multicultural teams and leverage their impact. Throughout my career, I held positions in different countries, making it easier for me to adapt to new places. My colleagues would describe me as a hands on, driven, broad-minded and dynamic professional. Some of my work experiences includes internal communication (from roadmap to implementation with different stakeholders), sales, event management, graphic design, video and image capture and editing, social media management, copywriting, sustainability and diversity and inclusion. By encompassing generalist to more specific communication skills, I can further put my interpersonal and communication abilities in practice, with business acumen, according to the company's strategies and best practices.And most recently, I have been on a sabbatical year in which I could not only focus on personal topics, but also take courses to keep myself updated. But the main project in this period was a backpacking through Brazil, focused on getting to know NGOs and support houses for the LGBTQIA+ community, better understanding their similarities, differences and other characteristics from a geographical and organizational point of view, their main difficulties and, especially, their social impacts. Besides expanding my network within the movement, this journey also broadened my view of the third sector and its potential for socio-economic impact.

Current workplace

Rodrigo Santos's current company

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RISE RETAIL
Rise Retail
Communications Planning | Trade Marketing Strategy | Shopper Journey
sao paulo, sao paulo, brazil
Website
Employees
20
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10 roles

Rodrigo Santos work experience

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Planejamento De Comunicação Senior

Current

Brazil

  • Planejamento de comunicação de Trade Marketing para marcas como Whirpool, Alpargatas, Kenvue (Johnson & Johnson), entre outras.
  • Pesquisar continuamente tendências, enriquecendo análises e colaborar em processos criativos.
  • Analisar benchmarks e fazer o diagnóstico das presenças das marcas no PDV, com inputs qualitativos e quantitativos.
  • Propor racionais estratégicos que conectem o objetivo do cliente, takeouts do trabalho de benchmark, approachs criativos e as melhores práticas.
Dec 2023 - Present

Communication Planner

Brazil

  • Communication planning for AMBEV's beer brands (Brahma, Spaten, Corona, Becks, Colorado, etc), as well as non-alcoholic beverages (Guaraná, Pepsi, etc), focusing on developing trade marketing strategies and improving.
  • Continuously research trends, enriching analysis and collaborating in creative processes.
  • Analyze benchmarks and diagnose the presence of brands at the POS, with qualitative and quantitative inputs.
  • Propose strategic rationales that connect the client's objective, takeouts from benchmark work, creative approachs and best practices.
Dec 2022 - Nov 2023

Marketing And Communications Specialist

Panama

  • Coordinated the implementation of multilingual(*) internal communications processes and leverage it as a strategical tool for the region (Newsletter, Intranet Articles, Intranet Social Network, Interviews and internal.
  • Optimized social media campaigns (from concept to execution) with customization for the Brazilian market.
  • Created, edited and managed content such as videos, photos, posts, brochures, etc.
  • Translated and adapted marketing documents for customers (brochures, flyers, VIP packages)
  • Organized, alongside a multidisciplinary team, all phases of face-to-face and online events.
Feb 2020 - Sep 2021

Digital Communications And Content Management Analyst

Panamá

Feb 2019 - Feb 2020

Communicatios Analyst

Virtual Interactions | Plusoft

São Paulo Area, Brazil

  • B2B company focused on customer service optimization through chat bot service.
  • Developed content for virtual assistants in order to provide a superior and more humane experience for our clients' customers. The position demanded a shrewdness spirit to analyze data and synthesize it to leverage the.
  • Evaluated service KPIs from data extracted from the platform and implement improvements. I successfully maintained all chatbots I managed with over 85% retention, an exceptional percentage.
Nov 2017 - Feb 2019

Marketing Analyst

Cairo Governorate, Egypt

  • Startup focused on e-commerce of gardening products.
  • Strategic planning, copywriting and management of the startup's social media and email marketing. Evaluate the audience response to the images and language, aiming to set the tone and best practices of the brand.
  • Reviewing the business plan in order to connect it with the marketing strategies built. Assist in pricing strategies.
Apr 2017 - Nov 2017

Cultural Agent

Guarulhos, São Paulo - Brazil

  • Conducting cultural events: tracking from the receiving of artistic projects, as well as managing relations with local artists, planning venues' schedules, publicizing, follow up and reporting after the event.
  • Assistance in the development of the first film school in the city of Guarulhos, called Cinematographic Training Center. The mobilization reached about 90 students in an innovative public-private partnership in the.
  • Planning and carrying out a monthly event called "Ação do Bem". The main goal was to reach the outlying communities of Guarulhos, with socio-educational, leisure, and professional development activities for everyone..
  • Consolidate the city's monthly Cultural Agenda, receiving content from those responsible for the artistic fronts, adapting it to the ideal format, and text revision.
May 2014 - Apr 2017

Production Assistant

São Paulo, Brazil

  • Support in the development of the "IX International Exhibition of Film and Religion", planning and organizing the event. Contact with directors and producers worldwide to raise material for the exhibition. Follow up.
  • Production assistant on the Brazilian short film "Estro". Main activities involved finding filming locations, casting and working on logistical decisions such as transportation and meals for the crew.
Nov 2013 - Apr 2014

Environmental Resources Technician

Administrative-financial planning and auditing of accounts processes for environmental protection units. Control of payment of necessary extraordinary expenses.

Aug 2012 - Apr 2013

Volunteer

São Paulo, Brazil

Analyze the newspaper articles, suggest new topics. Create and send material such as texts, videos, photos, reviews, etc., to the FolhaTeen blog.

Mar 2012 - Dec 2012
Team & coworkers

Colleagues at RISE RETAIL

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2 education records

Rodrigo Santos education

Bachelors Of Social Communications, Advertising

Activities and Societies: Comissão de FormaturaCompus a Comissão de Formatura, dos formandos de dezembro de 2016.

FAQ

Frequently asked questions about Rodrigo Santos

Quick answers generated from the profile data available on this page.

What company does Rodrigo Santos work for?

Rodrigo Santos works for RISE RETAIL.

What is Rodrigo Santos's role at RISE RETAIL?

Rodrigo Santos is listed as Communications Planning | Trade Marketing Strategy | Shopper Journey at RISE RETAIL.

Where is Rodrigo Santos based?

Rodrigo Santos is based in São Paulo, Brazil, Brazil while working with RISE RETAIL.

What companies has Rodrigo Santos worked for?

Rodrigo Santos has worked for Rise Retail, Score Group Brasil, Hilti Latin America, Virtual Interactions | Plusoft, and Mashtal Garden Centers.

Who are Rodrigo Santos's colleagues at RISE RETAIL?

Rodrigo Santos's colleagues at RISE RETAIL include Mylena Estéfany Gularte De Souza, Nani Lima, Camila Da Silva Leite, Mariana Morais, and Alessandra Rocha.

How can I contact Rodrigo Santos?

You can use AeroLeads to view verified contact signals for Rodrigo Santos at RISE RETAIL, including work email, phone, and LinkedIn data when available.

What schools did Rodrigo Santos attend?

Rodrigo Santos holds Bachelors Of Social Communications, Advertising from Universidade Presbiteriana Mackenzie.

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