Rodrigo Bacchi Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

 Responsible for the commercial strategy and launch of alcohol-based cleaning and personal care products. P&L management, with BRL 23 M in annual revenues, budget control and KPIs monitoring. Entrepreneurial initiative, starting the company, from business plan, product development strategy and distribution to operations.

 Budget plan and management, P&L control, responding for BRL 53 M in annual revenues. Leadership and development of a high-performance team with nine direct reports, coordinating sales channels. Creation of a new commercial strategy, presentations and materials to support sales, increasing number of contracts by 30% in 2018, while reducing sales cycles. Commercial policy redesign and implementation, increasing market competitivity, commercial agility and control over the commercial process. Review and definition of the commercial process, including new prospecting tools for the team (Hub Spot, Exact Sales, Pipedrive and Linkedin Sales Navigator), increasing efficiency, forecast visibility, plus a 34% growth in Company recurring revenues. Restructuring the commercial area, splitting into Pre-Sales, Sales and After-Sales, aiming to increase specialization and efficiency, leading to a triple-fold increase in the number of visits scheduled. Review and adaptation of the commercial team’s profile, preparation of the area’s job description, new variable compensation model, new talent recruitment and team continuous qualification plan design, enabling for the standardization of market presence, with a higher level of engagement and competitivity.

 Targeting strategies towards increasing businesses, profitability and achievement of KPIs, responding for BRL 46 M in annual revenues. Leadership and development of a high-performance team with 13 direct and 7 indirect reports. Plan and definition of a strategy for launching an innovative technology, reading sales receipt, increasing market-share visibility, sales price and industry consumption potential, achieving 3,000 points of sales in a 2-year period. Restructuring the commercial area, enhancing focus on each activity, increasing process control with emphasis on results, leading to an 82% growth in revenues and 37% in customer base. Review of the commercial process and management model, with focus on controlling tools, leading to a 150% increase in visit productivity, +24% in conversion rate and +15% in revenues. Coordination of works related to the creation of a Monthly Forum aimed at discussing products and services, leading to a 10% reduction in sales cycle, while increasing customer satisfaction.

São Paulo E Região, Brasil

 Commercial management and development of new opportunities in technology services, cloud-based mobile apps aimed at increasing productivity in the Consumer Goods industry. Responsibility for BRL 84 M in annual revenues.

São Paulo Area, Brazil

 Responsible for BRL 18 M in annual revenues, leading a team of 12 people. Commercial management, planning and execution of the customer service strategy, adding to a 25% average annual growth, while keeping EBITDA close to 40% in a 4-year period. Role in preparing the company for the acquisition by Neogrid, in 2013.

São Paulo E Região, Brasil

 Commercial management and development of exclusive fragrance for corporate ambient scent marketing solutions, aiming to create brand identity.

São Paulo E Região, Brasil

 Responsible for directing, developing and qualifying the team comprised of four managers, 40 people in sales, two sales representatives, two administrative assistants and 13 franchisees, with BRL 350 M in annual revenues.

São Paulo E Região, Brasil

São Paulo Area, Brazil

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (B.B.A.)