Rodrigo Xilotl Email & Phone Number

Mexico

Sr. Manager Strategic Partnerships @ AP | Recruitment Lead for Apple Services Affiliates

Mexico City, Mexico

Lead contact for the client and main strategist for the account:- Uber B2B- The Chidlren's Place- Cricut- Shipt

Mexico City, Mexico

Main contact for publishers as well as driving and presenting results to the client for:- Gap Canada- Claire's- Expedia- Renogy

Mexico City, Mexico

In charge of budget and campaigns for Member Get Member (referral programme) to acquire new customers. Additionally I would execute campaigns via our owned placements (Email and Amex website and app).-Grew the MGM programme by 300% by growing user participation through optimized ads to segmented audiences.-Attracted 1,000 Non Digital users by creating the.

Mexico City, Mexico

In charge of budget and campaigns for Direct Response (affiliate programme) to acquire new customers. I planned SMS, Push, Email and Display campaigns for affiliates to implement.-Grew the affiliate network by 100% by spearheading search and negotiations of new partners. My method is the new way of work for Direct Response.-Improved ROI by 25% after.

Mexico City Area, Mexico

In charge of planning and executing Digital Strategy (paid media) to create leads, sales and brand recognition for all Kubo services.-Increased visits to the website by 10% with no increase of investment by restructuring SEM and Facebook campaigns, coordinating efforts with the SEO team and in-depth traffic analysis.

Mexico City, Mexico

Leader of the Digital Marketing, Design and Content team. In charge of all Concepto Movil’s marketing strategies and budget. -Reduced fines and user complaints by 80% to our subscription services by brainstorming and helping create a platform that monitored KPIs in real time allowing for immediate response to issues.

Mexico City, Mexico

Leader of the Digital Marketing team focused on our LATAM subscription services. In charge of digital marketing strategies and budget for these services.-Increased sales by 33% through a paid media strategy (SEM & Facebook. This was possible by training the Digital Marketing team in best practices and negotiating strategy with our CEO.

Mexico City, Mexico

In charge of campaign planning and Affiliate network to our Mexico, Colombia and Peru subscription services. -Increased sales by 200% by brainstorming and helping create a digital platform that allowed a new optimized way of work, freeing up two team members from the time saved.

Mexico City, Mexico

In charge of campaign planning and Affiliate network to our Mexico subscription services. -Grew affiliate network 100% by learning and dominating the way of work of affiliates and VAS subscription services.

Colombia

In charge of testing and managing different AdExchanges like Reporo, Exoclick and several others. -Increased new user visits to the website by 100% after testing and optimizing each AdExchange.

Mexico City, Mexico

Digital Marketing Intern for Linio, supporting SEM, Social and Emailing team to achieve sales targets.

Assist in the design of the employee evaluation system and mapping various in office activities

Diplomado In Digital Marketing Strategies, Digital Marketing, Diploma

Diploma in advanced digital marketing strategies. Ability to create Marketing Mix, regardless of market, to obtain Brand and Performance.

Bachelor'S Degree, Industrial Engineering

Middle School And High School, Middle School And High School

Activities and Societies: Math Club, Basketball Team, Model UN