Rodrigo Ferreira Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

A Elgin, em seus mais de 66 anos de história tornou-se uma marca conhecida por sua qualidade, credibilidade e inovações constantes, sempre com o objetivo de oferecer os melhores produtos aos seus consumidores. Começando pelo segmento de máquinas de costura, diversificou sua atuação no mercado brasileiro, e hoje conta com uma enorme variedade de produtos.

São Paulo, São Paulo, Brasil

Na Fortlev, cuidar da água é um compromisso que assumimos diariamente com as famílias de Norte a Sul do Brasil. Cada vez que um de nossos produtos entra na vida das pessoas, reforçamos a importância desse bem indispensável. É por isso que o nosso negócio vai muito além de fabricar reservatórios, tubos e conexões. Trabalhamos para ser referência em soluções.

Mogi Das Cruzes, São Paulo, Brasil

• Responsável pela região do estado de São Paulo (incluindo interior e litoral).
• Responsável em dois segmentos, Home Centers e loja de materiais de construção pequeno e médio e grande varejo.
• Acompanhamento, prospecção, cobrança e apoio junto ao representante comercial.
• Produto de pulverização, venda de auto giro, lojas de materiais de construção.
• Quatorze representantes na capital São Paulo e vinte e quatro representantes no interior de São Paulo.

São Paulo E Região, Brasil

• Focado nos resultados e nas metas de vendas para alcance do objetivo da empresa.
• Responsável por criar um novo modelo de varejo para empresa, com foco na cidade de São Paulo, capital e interior.
• Abir novos canais de vendas em outros estados do Brasil.
• Prospectar novos canais de vendas e recuperar os antigos para introdução de uma nova linha de produtos.
• Abertura dos principais homes centers de São Paulo (C&C, Leroy Merlin e Telhanorte) elevando a visibilidade da marca no mercado da construção.
• Abertura do maior atacado de materiais para construção (Obramax) elevando a visibilidade da marca no mercado da construção.

São Paulo Area, Brazil

• Participated in the start-up branch in Brazil, with headquarters based in France, I was hired to develop and implement the entire short, medium and short term sales plan in Brazil.
• I built a team of fourteen commercial representatives, three in the capital, five in the interior and seven in other states.
• Developed sales channels nationwide, focusing on the B2B market (Home Center, retail, boutiques, pump resales).
• Established strategic customer partnerships for promotion, inventory, and e-commerce.
• I structured and taught technical and commercial training in all trading partners, favoring the knowledge of the products and their benefits.
• I promoted workshops with our entire line of products in the main architecture and engineering offices in São Paulo, such as: Athié Wohnrath, Delbianco, Lock Engenharia and Racional.

São Paulo Area, Brazil

• I was responsible for the regional São Paulo capital and interior channels: engineering, Home Center and Retail.
• I structured the team of sales representatives in São Paulo and interior, going from three representatives to fifteen.
• I increased the participation of sales in the engineering channel, going from a billing in 2012 of R $ 2,500,000.00 to R $ 2,750,000.00, growth of 10%.
• I improved the product mix in the home center line, changing the old line for new models, obtaining a sales increase of 9%.
• Developed the boutique sales channel in São Paulo, bringing the concept to the premium line designed by the architect Índio da Costa.
• Improved the mix of products in the retail and distributor channel, leveraging revenue.

São Paulo Area, Brazil

• I was responsible for eight states in the leisure division and Bombas (SP / RJ / MG / ES / MS / MT / GO / DF).
• I created a new team of representatives focused on the leisure and pumps channel, operating in stores in this segment, separating from the SPAS & bath team.
• Prepared and implemented specific product line trainings, demonstrating the differentials for the sales channels, directly focusing on the over-the-counter vendor in the pool and pump stores.
• In Campo Grande (MS), I made the sale to the world's largest sweetwater aquarium in equipment, resulting in a million reais, generating a positive result for the company.
• Prospected the main distributors in São Paulo in the leisure segment, bringing an increase in sales in the house of 18%.

Diadema

• I was responsible for two states (São Paulo / Rio de Janeiro).
• Developed the decoration and leisure channels of the company, in the division (Musketeer screen and umbrella), attending the stores of the Premium segment in shutters, curtains and ombrelones.
• I created a team of five representatives in São Paulo and five in Rio de Janeiro, where the focus was the service and sale to stores in this segment.
• I opened important decoration stores, such as: Loeil, Breton, Etna, Tanto boutique.

Diadema

• I was responsible for two states (Santa Catarina / Bahia).
• I started as a sales assistant to support local representatives in both states, serving both internally and also the shopkeeper by phone.
• Prospected new customers in both regions, traveling with the representative, increasing the mix in the company's product stores.
• In all the years that I acted as a sales supervisor, the state of Santa Catarina was for five years the state in third place in sales and Bahia in fourth, we only lost to São Paulo and Rio de Janeiro.