As Founder & Director of Inner Shah, I lead all facets of the label's operations, including brand development, marketing, and strategic growth. With 80+ releases and over 4 million streams, I’ve established partnerships with international radios and magazines, launched successful promotional campaigns, and managed all aspects of label management, from PR & marketing to legal duties and operations.

Developed the full digital footprint for Spikes, a fine-dining Mediterranean restaurant by renowned Chef Maurice Belhaj, within Vale do Lobo Golf Resort. Launched and optimized the restaurant's Google My Business and Maps profiles, designed user-friendly desktop and mobile websites, and orchestrated digital marketing strategies to elevate brand presence.

Transformed the venue with a groundbreaking music program, securing international artists and overseeing all logistics from booking to execution. Spearheaded a complete rebranding, driving the venue’s marketing strategy across digital and offline channels, ensuring a cohesive and impactful presence.

Managed all communications for Algarve Expat Hub and its three sub-brands: Algarve Expat Services, Algarve Short Rentals, and Algarve Long Terms. Developed and executed strategies to enhance brand visibility and engagement across multiple platforms for a startup led by Dutch expats in Olhão.

Developed and executed integrated social media and offline marketing campaigns for the group’s restaurants and nightclubs, driving customer engagement and brand awareness across diverse platforms.

Created and published news articles for the university's website while developing targeted content for Facebook, LinkedIn, Instagram, and Twitter. Led email marketing campaigns for over 100,000 subscribers, achieving a reading rate above 50%. Gained expertise in Project Management, Email Marketing, Back Office Management, Copywriting, and Social Media Management, ensuring cohesive digital communication strategies across platforms.

Recruited, trained, and managed a team of nightclub promoters, driving brand visibility and event attendance. Leveraged Guerrilla Marketing strategies to secure key sponsorships and implement innovative, disruptive campaigns that enhanced brand presence and customer engagement.