Marketing leader for the entire company and its shopping centers, overseeing managers and coordinators. Responsible for building a result-driven digital culture, including consumer behavior analysis and more effective content and performance strategies. Key projects include structuring a unified CRM platform for all shopping centers, crossing customers behavior and interaction data and launching a mobile platform to enable the company's loyalty program.

Led the team responsible for the digital customer journey, including O2O (online-to-offline) activations, social media strategies for over 20 shopping centers across multiple states, CRM management (Salesforce Marketing Cloud platform), paid traffic, inbound marketing, lead management, app usability, and tracking digital KPIs. Direct management of a multidisciplinary team of 24 people.

Oversaw marketing efforts to strengthen the shopping center’s brand perception, boost customer traffic and increase store sales. Responsible for implementing and launching a mobile app and managing CRM strategies to grow the customer base.

As the marketing leader, contributed to key business objectives such as profitability growth, supporting improvements to the tenant mix, and creating a large-scale event space, transforming a parking lot into a new leasing area for entertainment operations.

Marketing lead for the shopping center located within a multi-use complex, including a hotel, convention center and office spaces, adjacent to Santos Dumont Airport. Responsibilities included budget management, strategic planning, and executing marketing activations.

Supported strategic marketing planning for 13 shopping centers across 7 states, monitoring the area’s KPIs and ROI. Acted as a liaison between operations, headquarters and shareholders. Planned and executed marketing strategies for greenfield projects, focusing on supporting the sales team.