Rodrigo Farias Email and Phone Number
Rodrigo Farias work email
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Rodrigo Farias personal email
As a Product Design Lead with over 13 years of experience, I create intuitive, engaging, and accessible digital solutions that enhance the lives of millions of users. My mission is to leverage my expertise in design systems, machine learning, and generative AI to deliver innovative and delightful user experiences. I currently work at Rogers Communications, one of Canada's leading telecommunications companies, where I oversee mobile app platforms for Rogers App and Fido.At Rogers Communications, I collaborate closely with product owners and two multidisciplinary teams, consisting of UX Designers, Visual Designers, UX Researchers, Content Designers, Accessibility Consultants, and business partners. One of my key achievements here has been spearheading the creation of our very first mobile design system for Rogers and Fido, which has improved the consistency, efficiency, and quality of our design process and output. I also apply my skills in AI and generative AI to create personalized and dynamic features that enhance user engagement and retention. I am always eager to learn new technologies and trends, and to share my knowledge and insights with my peers and the wider design community.
Rogers Communications
View- Website:
- rogers.com
- Employees:
- 22143
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Co-FounderDeepwatch Sep 2023 - PresentToronto, Ontario, CanadaAt DeepWatch, we are combating deepfakes with cutting-edge technology. Using GANs and CNNs, we safeguard digital integrity and ensure content authenticity. Our mission is to defend digital truth by providing our clients with the tools they need to identify and mitigate the risks of deepfakes.
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Product Design LeadRogers Communications Oct 2022 - PresentToronto, Ontario, CanadaAs the Product Designer Lead for Rogers and Fido mobile apps, I play a pivotal role in overseeing 2 junior designers and supporting two Dev. Squads for Android, and iOS, as well as collaborating closely with four product owners and two multidisciplinary teams. These teams consist of talented professionals, including UX Designers, Visual Designers, UX Researchers, Content Designers, Accessibility Consultants, and business partners. Together, we form a dynamic group of digital specialists, enabling us to rapidly develop and refine services through an iterative approach.One of my key achievements here has been spearheading the creation of our very first mobile design system for Rogers and Fido. I have been entrusted with the responsibility of keeping building and maintaining these two design systems, which empower our teams to consistently deliver scalable and coherent work. -
Product Visual DesignerRbc Nov 2020 - Dec 2022Toronto, Ontario, Canada -
Sr. Lead Visual DesignerCibc Jun 2019 - Nov 2020Toronto, Ontario, Canada -
Lead Visual DesignerCibc Jun 2019 - Jun 2020Toronto, Canada Area• Understand user needs, and use that understanding to improve the app performance.• Create new components and ensure design scalability• Create and managing library versions for design team• Lead visual design for large projects• Accurately estimate activities and timing and contributes to planning sessions• Facilitate ideation sessions and collaborative work activities• Actively participate in product meetings and cross-functional collaboration through the agile process• Presents visual design work to more senior stakeholders• Builds relationships with stakeholders and across teams• Create hight fidelity visual mockups• Maintain the component library for native for Android and iOS • Work with developers and QA's to ensure integrity of implementation • Solving design problems around the customer journey • Make all content and state changes visibly distinct for people with disabilities• Collaborating with designers and developers in order to comply to WCAG 2.0 requirements -
Senior Graphic Designer - ContractJusto Jan 2019 - Jun 2019Toronto, Canada AreaManage and prioritize all internal design requests from all areas of the business.• Printing collateral materials, brochures, folders, banners, cards, postal cards, content for trade shows.• Design especial packing and signage for trade shows• Take ownership over the creation of agents, marketing, and collateral with the intent of being reusable• Work hand-in-hand with stakeholders and the design team to conceptualize and create layouts• Respond to briefs clearly with a thorough understanding and ask clarifying questions when needed• Adhere to brand guidelines, industry standards and best practices as presented in creative briefs• Apply knowledge of current accessibility guidelines and how to design accessible interfaces• Work collaboratively with developer team members to conduct usability testing -
Senior Graphic Designer + Ux/UiSmarttones Media Nov 2017 - Oct 2018Toronto E Região, Canadá• Responsible for design solutions from concept to completion for all marketing materials under direction from the marketing manager and Co-Founders.• Quote and printing materials such as flyers, brochures, banners, postcards, signage etc.• Deliver presentations for clients and stakeholders on design strategy and direction• Design interfaces and dashboards for clients• Developed a comprehensive company style guide and UI toolkits from the ground up• Create user flows, scenarios• Design experiences and digital content for mobile devices.• Responsible for sketching and Low-Fidelity Wireframes using Sketch or other wireframing tools• Create and present prototypes using InVision and demo clip through Flinto• Hi-Fidelity Wireframe and creation of final UI design using Sketch, Photoshop and Illustrator• Powerpoint presentations for pitch and small videos for presentations. -
Lead Graphic DesignerCankopy Document Solutions Dec 2015 - Nov 2017Mississauga, On - Canada• Provide creative, innovative and compelling graphic design for print and digital media including brochures, pamphlets, book covers and other print production, and promotional and fundraising materials, website banners, digital ads and digital communication pieces.• Support the creative team with 4 graphic designers and complex projects;• Support to online store website through the creation of digital banners and update of promo pages etc;• Support to the company website through content updates, landing pages, banners etc;• workflow efficiency & quality standards are maintained in production.• Help to create & maintain a high level of the organization both in the shop & storage• Keep current with technological developments in digital pre-press, technology, software applications, print and finishing and managing a large volume of print and finishing with tight deadlines -
Creative Art DirectorOrrange Agência Digital Jan 2011 - Jul 2015São Paulo Area, Brazil• Develops the main idea in conjunction with the copywriter and ensures that an individual “look” within the concept has been achieved• Briefing and supervision of the studio and supporting resources on individual projects for the brand• Creation of layouts and artwork for the presentation of creative concepts through to supervision of final art or required digital file formats• Observation of trends in online advertising and communications• Responsible for the preparation of presentation layouts
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Graphic DesignerSupernova Creative Studio Apr 2009 - Dec 2010São Paulo E Região, Brasil• Create artwork for company marketing materials including website graphics, collateral (PDFs and print including brochures, datasheets, white papers, etc), presentations, tradeshow materials, marketing campaigns, and advertising.• Provide visual design recommendations that align with marketing strategy and maximize effectiveness of corporate brands.• Create multi-media presentations for internal and external audiences.• Collaborate with marketing managers and advertising agencys to execute creative tactics and ensure compliance with brand strategy in a consistent manner.• Collaborate with copywriter to create visual stories and experiences.• Design online materials such as websites, e-mail campaigns, online banners and newsletters.• Oversee and art direct photography and videography.• Proactively contributes to and implements continuous improvement initiatives. -
Graphic Design InternMonoprix Apr 2007 - Aug 2008Clichy, Hauts-De-Seine, France,Monoprix is a major French retail chain with its headquarters near Paris. The company's stores combine food retailing with hardware, clothing, household items, and gifts.My job was to assist in developing social media strategies to increase engagement and followers. Specifically:• Develop and manage a monthly content calendar• Align social campaigns with broader marketing initiatives• Monitor and engage with social audiences• Design social media graphics• Print advertisements, brochures, collateral as requested. -
Customer Service Team LeadCsu Cardsystem Sa Mar 2003 - Dec 2006São Paulo Area, BrazilResponsible for providing quality and efficient customer service to customers through the daily management of a team of Customer Service Representatives to include motivating, recognizing and rewarding, coaching, counseling, training, and problem-solving.• Provide daily direction and communication to employees so that customer service calls are answered in a timely, efficient and knowledgeable manner. Provide continual evaluation of processes and procedures.• Provide statistical and performance feedback and coaching on a regular basis to each team member. • • Write and administer performance reviews for skill development.• Be available for employees that experience work and/or personal problems providing appropriate coaching, counseling, direction, and resolution.• Ensure employees have appropriate training and other resources to perform their jobs.• Respond to and resolve employee relation’s issues expressed by team members; create and maintain high quality work environment so team members are motivated to perform at their highest level.• Address disciplinary and/or performance problems according to company policy. Prepare warnings and communicate effectively with employees on warnings and make effective/appropriate decisions relative to corrective action as required.• Work as a member/leader of special or on-going projects that are important to area/process improvement.• Establish work procedures and processes that support company and departmental standards, procedures and strategic directives.• Work to implement strategies to improve Associate turnover.• Coach and mentor new hires during their first 90 days and develop a mentoring plan for each new hire.
Rodrigo Farias Skills
Rodrigo Farias Education Details
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User Interface -
Web Page, Digital/Multimedia And Information Resources Design -
The Bridge School ParisUser Experience -
Product Design -
João Paulo IiHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Rodrigo Farias
What company does Rodrigo Farias work for?
Rodrigo Farias works for Rogers Communications
What is Rodrigo Farias's role at the current company?
Rodrigo Farias's current role is Product Design Lead | Mobile Platforms | AI Enthusiast | Knowledge-Seeker | UXBRASIL.TECH.
What is Rodrigo Farias's email address?
Rodrigo Farias's email address is ro****@****opy.com
What schools did Rodrigo Farias attend?
Rodrigo Farias attended The Interaction Design Foundation, Hackeryou College Of Technology, The Bridge School Paris, Universidade Anhembi Morumbi, João Paulo Ii.
What are some of Rodrigo Farias's interests?
Rodrigo Farias has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Animal Welfare.
What skills is Rodrigo Farias known for?
Rodrigo Farias has skills like Photoshop, Microsoft Office, Graphic Design, Advertising, Marketing, Social Media, Adobe Creative Suite, Web Design, Photography.
Who are Rodrigo Farias's colleagues?
Rodrigo Farias's colleagues are Krishna P., Pamela Gomes, Lovepreet Singh, Probir Khaskel, Geetha Sounderrajan, Lawrence Lee, Terry Macdonald.
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