Rodrigo Fontoura Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

• Management and implementation of payment, customer service, information security and data privacy projects;• Development, implementation and auditing of procedures for information security;• Conduction of adjustments to the LGPD in the regional branches, including implementation, maintenance and auditing of operational, technical and legal procedures;• Acting as DPO (Data Protection Officer) of the national section, serving as a point of contact between data subjects, customers, suppliers, and the National Autority of Data Protection (ANPD);• Mapping and organization of processes for the elaboration of operational procedures for compliance purposes;• Execution of information security and data privacy training;

São Paulo Area, Brazil

• End-to-end projects management along with internal and external suppliers, acting as owner of the decision proccess, seeking the best success rates in sincrony with the business plan;• Research and development of national and international markets to stablish strategic partnerships;• New products development as intrapreneurship projects, from conception to implementation, aiming to antecipate and comply with the consumer public needs;• 360º planning of all product costs, taking part in definitions and decision making referring to budget;• Product concept definition and preparation of presentations for validation of the project’s scope by the directive council of the group along with viability studies;• Strategic meeting with providing departments to align objectives, follow-up of demands and problem resolution;• Direct interface with the technology team for elaboration and implementation of projects (as Product Owner);• Operation management of the product, carrying out the planning and adjusting the performance after the incubation period (a.i. production);Assignments*Innovation; Product development; Apps; Business strategy; Projects; Technology; Metrics and goals definitions; Fintech study; Payment Methods; Intrapreneur; International projects; Performance management; Evaluation and contracting of suppliers;

São Paulo Area, Brazil

Performing as Head of Marketing on project of Payment Methods• Leadership of a multidisciplinary team to compose the marketing office on a project of intrapreneuring on a multinational corporation;• Development of communication and marketing strategies, as well as defining the communication concepts and planning of the marketing mix;• Research, negotiation and hiring of service providers, including a global actor for brand promotion and placement;• Brand design and development, leading the deployment of the brand book and creative concepts for B2B, B2C and B2B2C strategies;• Responsible for communication planning for social media (Google, Facebook, Twitter, Blog, YouTube, etc) and consumer relationship marketing;• Management of distributors' portfolio and analysis of indicators for decision-making;

• Development of site and customer portal modernization project, aiming estimated reduction of 15% on volume of customer services, contacts and quality improvement, as well as improvement of performance of sales funnel through retention and conversion on homepage, and approach with the consumer public via mobile apps.• Elaboration of the Internal Portal Improvement Plan, with emphasis on quality and information for customer service and sales force.• Implementation of Digital Culture, through employee trainment, resulting in the development of the Social Media Center, as well as training and specialization of professionals for the job, and hiring of online tools, improving 120% of consumer satisfaction indexes and reversal of critical cases.• Implement of a new social media channel, promoting dissemination through success cases and new products.• Implementation and management of corporate relationship systems, working with inbound marketing to promote closer customer relationships and a reversing negative image of the brand, strengthening a lead generation.*Assignments*Customer Experience; Consumer Orientation; Customer Success; Digital Marketing; User Interface; Mobile Applications; Content Management; Crisis Management.

São Paulo E Região, Brasil

• Responsible by social media management and branded content production.• Development and application of digital marketing techniques.• Creation, planning and execution of social media campaigns and promotions.• Strategic brand monitoring.• Development of weekly reports for management.• Mensuration of rates from publications of the engagement team for analysis, correction and content production.

São Paulo E Região, Brasil

• Assist on strategic brand and content management• Support on promotion planning and development• Maintenance and edition of website content

Master Of Business Administration (Mba), Marketing Digital

Bacharelado, Publicidade E Propaganda

Integrante do grupo de TCC escolhido pela Universidade Anhembi Morumbi para representá-la no 30º Concurso Universitário da Associação dos.

Ensino Médio Técnico, Publicidade, Propaganda E Marketing

Ensino Fundamental