Rodrigo Fontoura Email & Phone Number

Rio De Janeiro, Rj, Br

Leadership of the acquisition and onboarding efforts to both B2B client segments, promoting the best performance and experience through the development of the in-app purchase journey, automated messages, sales processes and inbound marketing.• Implementation and optimization of communication flows that increased organic conversion rate of first purchase by 20% and reduced the dependency of the sales team to complete the onboarding stage by 50%, increasing efficiency.• Conception and development of the in-app purchase experience feature, as well as the go-to-market strategy and rollout plan for its implementation in the interface of partner suppliers.• Redesign of the purchase experience of suppliers not integrated with the in-app solution, improving customer understanding of the product and reducing dependency on the customer success team.• Development and implementation of an automated chatbot so users could conclude the onboarding stage autonomously.• Continuous routine of testing and learning for optimization of communication efforts and the purchase experience based on interaction with technical teams and data analysis.• Development of the brand narrative and practical implementation through communication planning supported by inbound marketing strategy.• Development of the channel strategy and implementation of the tactical routine of content generation on social media, blog, and Tino newsletter based on SEO best practices and boosting them through paid ads.

Strategic consultancy to clients to accelerate and develop products within their companies, create business, product and marketing strategies to boost sales and market results:• Development and implementation of OKRs methodology and business rituals do ensure its application• Structuring of new digital sales channels such as WhatsApp, organization of all processes related to it and development of its go-to-market strategy• Development and implementation of influencers and content creators strategy to boost up awareness and sales• Development of personas methodology• Development of clients' product vision strategy and rollout plan to implement it• Strategic alignment of key clients among its leadership and C-level• Development of new business models

Led the conception, development and launch of new products, as well as the lifecycle management of existing products: • Identifying market opportunities by understanding the competitive landscape and customer needs though data analysis and interviews;• Synthesis of market insights into collaborative ideation processes that conceived bold product value propositions to address customer goals;• Development of product strategy through the definition of the MVP (minimum viable product), release plan, pricing and packaging; market sizing; business KPIs and long term product goals;• Development of the GTM (go-to-market) strategy, defining targeting and product positioning to build coherent narratives and compelling messages through the development of marketing materials and collaborating with the marketing team to implement the communication plan;• Sales enablement and product training to stakeholders and cross-functional teams by developing processes providing relevant documentation, as well as monitoring operational KPIs to ensure sales and operations performance;• Persecution and validation of market-fit by testing, experimenting and manage product priorities through decisions based on data;• Monitor product performance and driving commercial success by generating growth through adoption, recurrence and retention, as well as boosting conversion by understanding the customer journey and implementing a test and learn mindset;• Collect customer feedback and be the voice of the customer, influencing product development and partners by translating the data and communicate what customers care about

Responsible for leading the Marketing Partnerships' team and relationship with major stakeholders within consumer goods and financial sector; Investments management focused on optimizing performance metrics for both partners and Rappi, boosting user acquisition, retention, recurrence and reactivation.

Development and implementation of digital products aimed at optimizing the onboarding process for new customers; Project management of in-app payment methods and implementation of online payment alternatives for users.

São Paulo, São Paulo, Brasil

Strategic management of performance and productivity of the commercial team in Brazil (more than 50 account managers across the country); Development of special projects regarding the optimization of processes in the area; Leadership of a global project regarding scalable processes for onboarding new customers, optimizing key partner results and reducing churn.

São Paulo, São Paulo, Brasil

Managed key corporate partners’ growth strategy, drawing short, medium and long term plans for them to grow and reach the best results inside our platform, ensuring that our partners were tractioning and retained. Negotiating, measuring results everyday and keeping close relationships were essencial to scale.

São Paulo E Região, Brasil

Leadership of Social Media and development of the content strategy; Development and management of BTL marketing campaigns focused on user’s acquisition, reactivation, recurrence and retention; Relationship and negotiation with partners and stakeholders.

São Paulo E Região, Brasil

Comunicação Social, Marketing, Publicidade E Propaganda

Product Marketing

Marketing Digital

Project Management