Rodrigo Fujii

Rodrigo Fujii Email and Phone Number

Senior Director | Managing Director | @ Abluo
Rodrigo Fujii's Location
São Paulo, São Paulo, Brazil, Brazil
Rodrigo Fujii's Contact Details

Rodrigo Fujii personal email

n/a
About Rodrigo Fujii

Experienced Executive & Entrepreneur with a Proven Track Record in Strategic LeadershipEducational Background:- Social Communicator from ESPM- Specializations in Operations and Business Management from IBMEC-SP- Corporate Finance from Insper- Leadership for High-Performance Teams at Fundação Dom Cabral- Coaching and Leadership in Barcelona with Shirlaws Group (UK)- Executive Coaching Certification at Columbia University (NY/USA)Professional Experience:- With over a decade of experience at the VIVO-Telefônica Group, I advanced to Director, where I led teams in Project Management, Strategic Planning, Marketing, and Commercial Planning, managing a business unit with an annual budget of over R$3 billion. My career has been anchored in delivering high-performance results through effective team management.- In 2012, I transitioned to the role of Executive Director at Omega Light Group in the metallurgy and projects sector. There, I developed a long-term strategic plan and implemented a Change Management project, which enriched my ability to navigate complex stakeholder environments including unions, NGOs, shareholders, and investment funds.Consultancy & Entrepreneurship:- I provided strategic consultancy to major clients like Oi, Portugal Telecom Inovação, Claro, and Sascar, contributing to significant projects, including the sale of Sascar to Michelin for over R$1.6 billion. - In 2015 and 2016, I co-founded Haka Soluções Financeiras Ltda and Haka Fomento Mercantil Ltda, where I serve as Managing Partner, focusing on Strategic Planning, Investor Relations, and New Business.Board & Executive Roles:- In 2020, I expanded my career into corporate governance, becoming a board member for companies such as Trilha Carreira Interativa and Neomera Serious Network Intelligence. - In 2021, I co-founded Fluir Securitizadora S/A, where I oversee New Business and Investor Relations, managing an annual turnover of R$40MM in asset acquisitions.Recent Leadership:- From 2022 to 2023, I was the Country Manager | General Director for the Brazilian unit of GALY, a Boston-based biotechnology company. - Since 2023, I have been leading Abluo Nanotecnologia as General Director, an investee of the Cecil Group, with the mission of driving the company to market success, generating cash flow, and attracting new investors.

Rodrigo Fujii's Current Company Details
Abluo

Abluo

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Senior Director | Managing Director |
Rodrigo Fujii Work Experience Details
  • Abluo
    General Director
    Abluo Oct 2023 - Present
    São Paulo, São Paulo, Brasil
    Abluo Nanotecnologia, part of Grupo Cecil (Brazil’s second-largest non-ferrous metal transformation company), was founded in 2021 to innovate in nanoparticle technology across sectors such as Advanced Materials, Health, Energy, and Food.Key Responsibilities:- Market & Cash Flow: Leading market development and driving sales to generate consistent cash flow.- Team Development: Converting researchers’ academic expertise into business results through effective team development.- Strategic Partnerships: Expanding relationships with key Institutes of Science and Technology, including IPT-USP and SENAI São Paulo.- Brand Promotion: Boosting Abluo’s visibility in target sectors through strategic event participation.- Talent Management: Attracting and retaining top researchers to strengthen our technology portfolio.- Operational Efficiency: Streamlining operations by leveraging Grupo Cecil’s infrastructure.- Financial Strategy: Cultivating relationships with capital markets and financial institutions to optimize fundraising and WACC.- Investor Relations: Maintaining strong communication and regular reporting with investors.- Go-to-Market: Overseeing the successful launch of Abluo’s solutions in key markets.- Scalable Production: Developing scalable production through outsourcing, focusing on cost efficiency.- COGS Reduction: Implementing strategies to reduce costs significantly.- Intellectual Property: Leading IP development with strategic patent filings.- Regulatory Compliance: Ensuring all solutions meet regulatory standards.- Quality Management: Implementing a robust Quality Management System (QMS).- Modern Management: Embedding Agile and OKR methodologies.- Project Management: Ensuring accurate timelines and resource allocation in all projects.
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  • Galy
    General Director | Country Manager Brazil
    Galy Aug 2022 - Aug 2023
    São Paulo, Brasil
    GALY is a Boston-based biotechnology company developing biomaterials through synthetic biology, focusing on sustainable alternatives for natural fabric production in response to climate change. GALY innovates by cultivating lab-grown cotton from cells using a proprietary method, offering a high-quality, cost-effective, and environmentally friendly alternative to traditional cotton.Key Responsibilities:- Project Development: Led initiatives to transform plant tissue cells into viable solutions for major textile industries.- Talent Acquisition & Development: Recruited and retained top scientists from across Brazil, fostering their growth as business executives and adapting them to startup challenges.- Operational Expansion: Scaled the Brazilian operation from 6 lab technicians to over 40 researchers, including PhDs and Masters.- Organizational Structuring: Established "non-science" departments such as HR, Procurement, Finance, Business Development, PMO, and Facilities in Brazil.- Stakeholder Engagement: Hosted investors and potential clients at the Brazilian site.- Site Operations: Established a 4,500 m² lab and administrative site.- Agile Management: Implemented agile methodologies across 14 squads, aligning them with Brazil’s strategic plan.- P&L Management: Managed the 2022-23 Brazil P&L (OpEx ~R$15MM and CapEx ~R$10MM) during the pre-operational phase (without revenue).- Scientific Partnerships: Developed collaborations with research institutes and technology centers.- Project Acceleration: Ensured steady progress in solution development projects.- Global Coordination: Maintained regular updates with the global team and CEO.- Fundraising: Secured debt funding of over US$4.5MM with SVB.
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  • Galy
    Director, Business And Operations Galy So Brazil
    Galy Feb 2022 - Aug 2022
    São Paulo, São Paulo, Brasil
    From upstream of science/ hard tech/ climate to downstream developing potential products from cellular material.Working through OKRs and Agile Methodology.Financial diligence.Co-creating an environment and bridges cross-country between Brazil and US.Recruiting and developing great leaders from Brazil - Our People-MachineAnd embrace the diversity
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  • Neomera Serious Network Intelligence
    Advisory Board Member
    Neomera Serious Network Intelligence Jul 2021 - Jun 2022
    Santa Rita Do Sapucaí, Minas Gerais, Brasil
    https://www.neomeraservicos.com/
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  • Trilha Carreira Interativa
    Member Of The Board Of Directors
    Trilha Carreira Interativa Oct 2020 - Jun 2022
    São Paulo, São Paulo, Brasil
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  • Haka Fomento Mercantil
    Managing Partner | Director
    Haka Fomento Mercantil Nov 2015 - Jun 2022
    São Paulo Area, Brazil
    Haka Fomento Mercantil provides personalized receivables advance services, including invoice and check discounting, ensuring swift decision-making and tailored support for SMEs.Key Responsibilities:- Client & Receivables Development: Continuously expanded the client base and receivables portfolio through strategic prospecting.- Commercial Relationships: Maintained strong relationships with clients, focusing on risk mitigation and support for funding projects.- Fundraising: Secured financing to scale operations and grow the business with financial institutions.- Investor Relations: Attracted investors and stakeholders by structuring contracts and instruments that facilitate due diligence.- Credit Risk Management: Managed credit operation risks by efficiently allocating resources, considering cash flow availability, and diversifying the portfolio.- Operational Efficiency: Ensured operational agility and back-office efficiency.- Regulatory Compliance: Adhered to CVM regulations and guidelines.- Industry Engagement: Participated in fiduciary sector events to stay connected with industry trends.- Growth Management: Achieved double-digit growth year-over-year.- Market & Economic Analysis: Assessed macroeconomic, microeconomic, and tax scenarios to optimize operational efficiency, evaluating options like factoring, securitization, and FIDC structures.
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  • Omega Light
    Executive Director
    Omega Light May 2012 - Jan 2017
    São Paulo Area, Brazil
    A family-owned business with over 25 years of expertise in customized lighting solutions and luminotechnical projects, serving high-profile clients such as Hyundai, McDonald's, Starbucks, Havaianas, Outback, Saraiva, and major retail and hospitality brands like Shopping JK, Iguatemi, Restoque, and Rede D'Or.Key Responsibilities and Achievements:- Change Management: Led organizational transformation by creating new departments, defining structured roles, and implementing merit-based policies, fostering a results-driven culture.- Business Planning: Developed a business plan aiming for double-digit growth over five years, resulting in a 38% YoY revenue increase from 2011-2012.- Commercial Strategy: Reorganized the commercial department through diagnostic and strategic growth initiatives, expanding market reach and establishing new sales channels.- Innovative Campaigns: Launched industry-first incentive campaigns in the lighting sector, exceeding targets by nearly threefold with key manufacturers.- Service Model Redesign: Overhauled the service model by introducing clear SLAs, significantly enhancing client satisfaction and service delivery.- Business Development: Collaborated on business plans for new operations, strengthening the value chain, and aligning the product portfolio with manufacturing efficiency and profitability.- Market & Product Strategy: Conducted market analysis and trend studies, integrating advanced technologies and investing in product development to maintain industry leadership.- Operational Efficiency: Optimized manufacturing processes, implemented productivity monitoring, and integrated sales forecasting with production planning.- Factory Investments: Directed investments in factory infrastructure, achieving substantial cost reductions and improved operational efficiency.- Marketing Leadership: Established a Marketing Division, repositioning the brand, and executing strategies for national and international market expansion.
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  • Vivo Empresas
    Director
    Vivo Empresas Jun 2011 - Feb 2012
    São Paulo Area, Brazil
    Team of 50 people, including 3 senior managers, and 5 managersFulfilling growth objectives and managing the corporate customer portfolio outside SP (FSP) – 3.3MM post-paid customer base and annual growth of 18%. Responsible for the implementation of the FSP fixed-mobile SME corporate commercial plan in line with the Central Marketing guidelines and market share growth to 34%Conducting regional actions to reduce the loss of SME FSP customers. Reaching 18% p.a. (2 p.p. reduction).Direct role in regional negotiations to increase Capillarity via growth of the Indirect Channel - Increase in the number of PVs by 36% and increase of 93% of Sales Consultants in 2011. Growth of 13% in revenue from Outside São Paulo between 2010 (R $ 2.1 Bi FY) and 2011 (R$ 2.4 Bi FY).Increase in sales volume from 1.4 MM (FY 2010) to 1.8 MM (FY 2011) +25%.Other Activities: Fulfillment of budgetary objectives: (i) Annual Net Revenue from Services of R$ 2.4Bi/year, (ii) Data Revenue of R$ 660MM, (iii) Contribution margin above 40% and annual EBITDA of BRL 750MM)Operational improvements in commercial processes through Vivocorp/Atlys, standardization of processing, and post-sales processes nationwide. Decrease by 18 p.p. of the Return of Orders Index between Sep/11 and Dec/11 and increase average productivity/partner from Jan-July) to Aug-Dec by about three times.Leverage fixed product sales outside São Paulo, focusing on Voice and Advanced Data and the launch of VIVO FIXO. The R$ 59 MM realized in the 2011 FY (advanced voice + advanced data + PdTI) surpassed the Commercial Plan by almost 10%.
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  • Vivo Empresas
    Executive Manager - Marketing B2B
    Vivo Empresas Jul 2010 - Jun 2011
    São Paulo Area, Brazil
    Team of 30 people, including 3 managersActivities Developed: Elaborating the VIVO Empresas (B2B Segment) (Brazil) 2011 business plan with the Planning and Control area to achieve a revenue budget of R$ 3.5Bi/year, generating an EBITDA of R$ 1.2Bi/year. Responsible for growing data services revenue by more than R$ 100MM (reaching 143%). 1p.p. increment of Market Share Brazil representing a parking increase of more than 700K lines. (i) segmented funding strategies, (ii) strategic partnerships (including MVNO work), (iii) events, and (iv) communication by VIVO Empresas (B2B). Deal with all regional directorates to prepare a portfolio of offers and shares. Carried out all retention, loyalty, and satisfaction campaigns and led electronic channel projects. Capillarity expansion plan and dealer performance. Participation in elaborating the corporate Products & Services roadmap with interactions with TISA (Telefonica International). Co-leadership of the Fixed-Mobile integration action plan with the consultancy Booz & Co. and Telesp/Telefonica. Management of three different areas, namely (i) Acquisition and Channels, (ii) Offers and Profitability, and (iii) Retention and Satisfaction.
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  • Vivo (Telefônica Brasil)
    Executive Manager - Strategic Planning
    Vivo (Telefônica Brasil) Jun 2006 - Jun 2010
    São Paulo Area, Brazil
    Team of 12 people, including 3 coordinators.Activities: Planning of all lines of investment (CapEx) in an amount of R$ 2.5 Bi/year, to mention (i) Network / Technological Developments (GSM / 3G), Asset Shutdowns (Analog / TDMA), Expansion Footprint, Backbone, Kick-offs (Northeast, Telemig Integration, 3G launch), other network projects; (ii) IT/ Infrastructure to support organic growth, Business Projects with a systemic interface (Billing, Revenue Assurance, Post/Prepaid Platforms, Front Office, SAP, etc.), (iii) Lending of Devices and other devices such as continuous plan and maintenance of commercial activity in PJ, (iv) Launch of New Products and Services (Innovation, Training, Fixed-Mobile Convergence), Launch of Tariff Plans & Promotions on Commemorative Dates, (v) Infrastructure (furniture, building, fleet, call center, etc.), (vi) Expansion of Capillarity of Direct and Indirect Channels, in the Short and Medium term. Budgeting before the Board of Directors. Project Evaluation (Valuation) with management, distribution, and prioritization of the budget of R$ 2bi/year. Control of the entire operational cycle of budget availability (in SAP). Jurisdiction over project evaluation processes, including Post Mortem analysis – project resourcefulness vis-à-vis Designed vs. Accomplished. Achievement reports on monthly Forecasts by CapEx line. Monthly and annual closing with Telefônica/Spain and Portugal Telecom reports, Investor Relations and Accounting, in compliance with the Sarbanes-Oxley flow. Jobs with strategy consultants (McKinsey, BCG, Oliver Wyman, Europraxis). Team management.
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  • Vivo (Telefônica Brasil)
    Strategic And Business Development Consultant
    Vivo (Telefônica Brasil) Jun 2004 - Jun 2006
    Team of 5 peopleActivities Developed: Participation in the integration group to form VIVO (a joint venture between Portugal Telecom and Telefonica). Responsible for strategic projects to increase revenue with a focus on Coverage: (1) expansion plan (100% coverage of the State of São Paulo, Closing footprint in areas of commercial interest PF and PJ, Mobile broadband expansion); (2) technology upgrade/migration (Overlay TDMA=> CDMA/1XRTT, GSM launch plan); (3) dedicated coverage (Shoppings, Broadband Hot Spots, Client Companies), with an excellent interface with the business and technical areas. Program management of projects from planning to implementation follow-up. Valuation of R$300MM/year in projects with measurement of financial and economic impacts Monitoring KPIs, including Market Research and Competitive Intelligence analysis, monitoring satisfaction with the issue Coverage. Preparation of management reports. Team coordination.
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  • Vivo (Telefônica Brasil)
    Senior Marketing Analyst
    Vivo (Telefônica Brasil) Jan 2004 - Jun 2004
    Activities Developed: Ad Hoc studies of the potential for the mobile telephony market, the feasibility analysis of project implementation. Analysis for the engineering department directing investments in network expansion. Analysis for the sales department leading the acquisition action in potential areas. Demand projections. Special Projects include Digital Technology Migration / 2.5G, Regional Marketing, Brand Evaluation, and Geomarketing. Etc.
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Rodrigo Fujii Skills

Foco Resultados 3g Analysis Budgets Business Development Business Intelligence Business Planning Business Strategy Crm Dos Forecasting Gsm Key Performance Indicators Leadership Management Market Planning Marketing Mobile Devices Operating Systems Planejamento Empresarial Product Management Product Marketing Program Management Segmentation Sap Start Ups Strategy Strategic Planning Team Leadership Telecommunications Vas Indicadores Chave De Desempenho

Rodrigo Fujii Education Details

Frequently Asked Questions about Rodrigo Fujii

What company does Rodrigo Fujii work for?

Rodrigo Fujii works for Abluo

What is Rodrigo Fujii's role at the current company?

Rodrigo Fujii's current role is Senior Director | Managing Director |.

What is Rodrigo Fujii's email address?

Rodrigo Fujii's email address is ka****@****.com.br

What schools did Rodrigo Fujii attend?

Rodrigo Fujii attended Escola Superior De Propaganda E Marketing, Insper, Insper, Fundação Dom Cabral, Teachers College Of Columbia University.

What skills is Rodrigo Fujii known for?

Rodrigo Fujii has skills like Foco Resultados, 3g, Analysis, Budgets, Business Development, Business Intelligence, Business Planning, Business Strategy, Crm, Dos, Forecasting, Gsm.

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