Rodrigo Herrera Email and Phone Number
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A communications professional with more than 11 years of experience, the last seven creating and executing campaigns for gender equality and the promotion and defense of human rights at UN Women, the United Nations agency for gender equality and women empowerment. The great satisfaction I find in my profession lies in telling stories and how they connect people, memories, and values in a relevant way -and with each other.
Un Women
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Communications And Advocacy SpecialistUn WomenMexico City, Mexico -
Regional Communications And Advocacy SpecialistUn Women Nov 2022 - PresentAmericas And The CaribbeanLeading the communications and advocacy regional team and their priorities for the Americas and the Caribbean, including communications initiatives and campaigns regarding strategic partnerships, donor visibility, resource mobilization, and knowledge products.Overtaking the development and implementation of communications, advocacy, and outreach strategies and campaigns, aimed at creating awareness, understanding, support, and respect for women’s issues and women’s rights, with a focus… Show more Leading the communications and advocacy regional team and their priorities for the Americas and the Caribbean, including communications initiatives and campaigns regarding strategic partnerships, donor visibility, resource mobilization, and knowledge products.Overtaking the development and implementation of communications, advocacy, and outreach strategies and campaigns, aimed at creating awareness, understanding, support, and respect for women’s issues and women’s rights, with a focus on measurable impact and results and ensuring UN Women’s proper visibility and branding.Managing the conceptualization, design, planning, execution, and evaluation of communications initiatives and editorial content regarding UN Women’s regional advocacy priorities in coordination with HQ in New York and country offices in the Americas and the Caribbean.Undertaking and overseeing the development, production, and design of interactive, visual communications, and digital products at the regional level and supporting country offices.Overseeing the editorial and technical maintenance of UN Women Regional website. Undertaking digital distribution, promotion, monitoring, social media, and website analytics and providing strategic advice for permanent learning and direction based on data.Providing guidance on the moderation, content creation, and evaluation of social media networks.Leading on the internal capacity-building strategies for communications and social media focal points managing UN Women or branded social networks in the region.Supporting the strategic partnership efforts across the programmatic and thematic areas, and the representation and coordination of interagency processes within the UN System to enhance communications and advocacy initiatives and campaigns. Show less -
Digital Communications SpecialistUn Women Sep 2019 - Nov 2022Americas And The CaribbeanI lead a team of professionals in communication, design, and journalism that has guided the digital presence and communication strategies and editorial content of the UN Women regional office for the Americas and the Caribbean with the use of innovative tools, statistics and data visualization, to position it as the regional office with more followers and one of the accounts of the United Nations System in Spanish with more interaction in social networks. I oversee the branding… Show more I lead a team of professionals in communication, design, and journalism that has guided the digital presence and communication strategies and editorial content of the UN Women regional office for the Americas and the Caribbean with the use of innovative tools, statistics and data visualization, to position it as the regional office with more followers and one of the accounts of the United Nations System in Spanish with more interaction in social networks. I oversee the branding portfolio of programs and sub-brands at the regional level and communication for strategic alliances and donor visibility. Show less -
Interim Communications & Advocacy OfficerUn Women Oct 2018 - Sep 2019Latin America And The CaribbeanResponsible for developing communications and advocacy strategies, collaborating with global, regional, and country teams to ensure that the organization's communications, media relations, and outreach efforts are aligned with corporate communications policies and initiatives. My responsibilities included the development of communication strategies and campaigns, leading relationship building with media, facilitating interviews with senior managers and specialists; Providing advice on… Show more Responsible for developing communications and advocacy strategies, collaborating with global, regional, and country teams to ensure that the organization's communications, media relations, and outreach efforts are aligned with corporate communications policies and initiatives. My responsibilities included the development of communication strategies and campaigns, leading relationship building with media, facilitating interviews with senior managers and specialists; Providing advice on advocacy materials, and coordinating the launching of flagship initiatives and publications in the region; Integrate communication, advocacy, and outreach strategies into proposals for initiatives and programs. Show less -
Social Media OfficerUn Women Sep 2016 - Sep 2018Latin America And The CaribbeanI led the organization’s Social Media Team, working closely with the Communications & Advocacy Officer in the Regional Office for the Americas and the Caribbean. My main responsibilities included coordinating and overseeing all social media strategies, daily outreach, engagement around UN Women’s work and the issues of gender equality and women’s empowerment, and providing guidance and training to colleagues in the field and at the Regional Office. Gather insights from performance data… Show more I led the organization’s Social Media Team, working closely with the Communications & Advocacy Officer in the Regional Office for the Americas and the Caribbean. My main responsibilities included coordinating and overseeing all social media strategies, daily outreach, engagement around UN Women’s work and the issues of gender equality and women’s empowerment, and providing guidance and training to colleagues in the field and at the Regional Office. Gather insights from performance data at campaign level, ad set and creative level, audience, and business insights, and make media, analytics, and creative optimization recommendations. Show less -
Heforshe Campaing ConsultantUn Women Sep 2015 - Sep 2016Latin America And The CaribbeanExecution of the HeForShe movement in Latin America and the Caribbean in coordination with the UN Women Regional Office.• Development of social platforms and online community management.• Generation and implementation of strategies, campaigns and content.• Analysis and monitoring of results. -
Co-FounderThe New Gay Times Jun 2018 - PresentMéxicoWe believe that all stories tell something that must be heard: we want to be a reference of human stories to influence public conversation through stories that promote empathy and community building through the plurality of voices, facilitate the sensibility of people who can understand inequalities (even if they don't suffer them) to defend human rights and to provoke the social change of norms towards a culture of zero tolerance to any form of discrimination and violence. -
Founder - EditorUnderdog Sep 2015 - PresentCiudad De México, Distrito Federal, MéxicoDedicado a la generación que sueña con una sociedad más sostenible. En Underdog compartimos contenido, análisis, herramientas, tendencias e historias que invitan a la reflexión, la redefinición del éxito y a la conciencia plena. -
Mexico-Based Trend SpotterTrendwatching Feb 2015 - Nov 2020London, United KingdomMember of Trendwatching tw:in. +900 professionals from 55 countries that share & discuss game-changing trends to inspire & empower meaningful innovation by unlock powerful new answers to the question, “What will my customers want next?” -
Digital Account DirectorAche Entretenimiento Apr 2016 - Jan 2018Mexico City Area, MexicoI led an interdisciplinary team of 10 people, from design, creativity, content planning and community managers. My daily activities included project management of digital projects, web development, campaign planning, creativity applications from briefs, relation with the client, optimization of social media buying for clients like FIA Formula E, OXFAM, and the Delegation of the European Union in Mexico. My main responsibilities were to provide lead strategic direction and project… Show more I led an interdisciplinary team of 10 people, from design, creativity, content planning and community managers. My daily activities included project management of digital projects, web development, campaign planning, creativity applications from briefs, relation with the client, optimization of social media buying for clients like FIA Formula E, OXFAM, and the Delegation of the European Union in Mexico. My main responsibilities were to provide lead strategic direction and project management to deliver high-quality strategies, tools, services, and solutions to achieve the client's objectives, consulting clients regarding content, SEO, UX, audience segmentation, traffic, conversion rates and influential marketing. Show less -
Digital Lead Content PlannerAche Feb 2013 - Mar 2016Mexico• Digital Campaigns creation and execution for all social media platforms.• Branded events coordination and public relations.• Social Media Advertising optimization through strategic segmentation of audiences.• Content editing and writing for print and web.• Copywriting. -
National Sales PlannerDiscovery Communications Mar 2015 - Dec 2015Mexico City Area, MexicoLiaison between all Sales disciplines including Research, Programming and Commercial Operations,Responsibilities*Drive Sales and Revenue through the strategic creation of plans across Discovery Communications Portfolio*Concept development and creativity of commercial proposals for active client and new prospectsAchievements*Standardization and format of all sales proposals for the correct visualization of data and reach of the network, creativity, and concepts… Show more Liaison between all Sales disciplines including Research, Programming and Commercial Operations,Responsibilities*Drive Sales and Revenue through the strategic creation of plans across Discovery Communications Portfolio*Concept development and creativity of commercial proposals for active client and new prospectsAchievements*Standardization and format of all sales proposals for the correct visualization of data and reach of the network, creativity, and concepts *Adhesion of tactical accounts to meet the sale foresight (alcoholic industry) Show less -
Digital Planner For Time Out México Y SmirnoffTime Out México Apr 2012 - Feb 2013Ciudad De México Y Alrededores, México• Digital Campaigns creation and execution for all social media platforms.• Branded events coordination and public relations.• Social Media Advertising optimization through strategic segmentation of audiences.• Content editing and writing for print and web.• Copywriting.
Rodrigo Herrera Skills
Rodrigo Herrera Education Details
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Human Rights -
Comunicación -
Comunicación -
ArjiEnseñanza De Inglés Como Lengua Extranjera
Frequently Asked Questions about Rodrigo Herrera
What company does Rodrigo Herrera work for?
Rodrigo Herrera works for Un Women
What is Rodrigo Herrera's role at the current company?
Rodrigo Herrera's current role is Communications and Advocacy Specialist.
What is Rodrigo Herrera's email address?
Rodrigo Herrera's email address is ro****@****ery.com
What schools did Rodrigo Herrera attend?
Rodrigo Herrera attended Ibero Puebla, Universidad Iberoamericana, Ciudad De México, Ibero Puebla, Arji.
What are some of Rodrigo Herrera's interests?
Rodrigo Herrera has interest in Redacción Editorial, Economic Empowerment, Marketing, Education, Edición Editorial, Publicidad, Arts And Culture, Animal Welfare.
What skills is Rodrigo Herrera known for?
Rodrigo Herrera has skills like Redes Sociales, Blogs, Social Media, Publicidad, Marketing Digital, Estrategia Digital, Mercadotecnia En Medios Sociales, Digital Strategy, Marketing, Google Analytics, Mercadotecnia, Advertising.
Who are Rodrigo Herrera's colleagues?
Rodrigo Herrera's colleagues are Abdoul Hamid Sy, Maisaa Al Arjan, Padmakshi Badoni, Jasminka Selimovic, Harry Muriel, Sirine Halabi, Awa Ndiaye-Seck.
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Rodrigo Herrera
Merida Metropolitan Area -
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