We established BrandXP to offer memorable experiences between brands and people.If technology is an excellent means to automate and streamline processes, it can be even better when used to improve interaction and collaboration between people. Whether in B2B or B2C projects, the essence of good marketing remains the same: people want relevance and context. That is why we develop strategies and solutions in Branding and Customer Experience aiming to create meaningful connections.From a comprehensive brand assessment, to a simple message experience, we develop all of our projects thinking about how they can contribute to build and strengthen our client’s brand experience. Brand experience diagnosis, ESG consulting, online and offline content planning and development, Social Media management, integrated advertising/communication campaigns.

Paketá is a Brazilian fintech that aims to bring financial health to workers, offering payroll loans and other credit products to companies of all sizes and fields of activity.As Head of Branding, I was responsible for redesigning the entire positioning and communication of the company, defining new visual identity, brand persona and tone of voice.• Complete redesign and development of the company's new websites and digital channels.• Structuring the management model for all the company's contact points, including PR, social networks and proprietary channels.• Marketing budget management, defining priorities and making constant adjustments as required by constant scenario changes.

1.2.3.5.8 Acts transversally within a complex ecosystem of parent companies to develop innovative ESG and social impact projects that generate shared brand value for all involved.As Head of Operations, I was responsible for designing and overseeing the processes that guaranteed successful delivery within this ecosystem. Additionally, I was responsible for managing the relationship with key accounts, such as Gerdau and Santander Bank, among others, as well as for developing and managing the P&L of the company.

Product development and digital innovations. Responsible for expanding the company's digital product portfolio, offering the best Customer Experience solutions with the most effective results.

Inpartec is a tech company dedicated to developing smart solutions based on Microsoft Sharepoint and Office 365 platforms. Over the last couple of years, the company has grown rapidly and required a more consistent and professional marketing approach. I joined the company to develop its first ever annual marketing plan, starting from redefining the product portfolio, redesigning and repositioning the brand, establishing the bases for a stronger internal culture, and building a calendar of events for 2019. • Planning, development and implementation of the marketing strategy and campaigns, including media, Social Media, sponsorships, events, PR and content strategy.• Management and analysis of performance indicators, generating reports and recommended courses of action.• Adding new sales strategies and marketing efforts, the company had a 30% YOY revenue growth in 2018.

Following the purchase of NRG1, spearheaded the initiative to build the new brand and marketing strategy from the ground up, publishing all new information internally and to market stakeholders. • Assist the management team in implementing marketing strategies including digital marketing, media, social media, sponsorships, events, and web content. Develop sales presentation collateral and content for speaking engagements. • Analyze and complete performance metrics, reporting results to management.• Directly contribute to the acceleration of company growth and valuation by creating a consistent brand message resulting in an increase in revenue and brand perception.

Planned, implemented and oversaw all day to day business marketing activities including executing initiatives spanning print, digital marketing, and public relations. Drove and fostered relations with business units, product owners, key suppliers, and business partners. Maintained staff by recruiting, selecting, orienting, and training employees. • Directed the planning and creative team in the development of client campaigns.• Accountable for new business outreach and pitching including identifying, developing, managing, and assessing marketing opportunities in existing clients, digital channels, and alliance partnerships. • Successfully brought in several key accounts just under 1 year of operations including American Express and Bausch & Lomb, amongst several others.

Manager of the Commonwealth team in Brazil, responsible for a team of 70+ people, to implement global Chevrolet strategies into the Brazilian market. Responding to the LATAM Business Director, responsibilities include supervision of local planning, creative adaptation, media strategy and digital presence.

Management of the Chevrolet, HP, Microsoft, Nikon and Bimbo account teams. Member of the agency board in Brazil. Responsible for the relationship with the clients across all disciplines, online & offline, as well as for managing client P&L

Led one of three Global Creative Hubs that developed integrated campaigns for Sony Ericsson, coordinating efforts across the Europe, Latin America and Asia. As lead of the AOR, drove campaign deployment across the different Latin American markets, integrating online and offline efforts from the different agencies that supported Sony Ericsson.

Regional management of the Intel account in Latin America and coordination of the client's activities within all McCann Worldgroup companies.

Leadership role in managing and supervising the account teams responsible for the following clients: ABN/AMRO Real Bank, Lenovo, DuPont and Orient Watches.

Responsible for handling the teams for the following accounts: Itaú Bank, Philips Consumer Electronics and Avon Cosmetics.

As associate director in a small agency, I was responsible for the general management, including Account Management, planning and general overview of the company's daily activities. Main clients were Votorantim Celulose e Papel, Norske Skog, Toyota T-Line, Grandville and Takaoka.