Creative entrepreneur, seasoned executive and versatile operator with 15+ years of experience in advertising, entertainment, marketing and media, with a proven track record of achievements in business development, brand strategy, creative direction, project management, production and execution while managing P&L, growing revenue, increasing profitability and maximizing ROI.Solid reputation as an expert in branding, business ventures, consumer insights and innovation by spotting new trends and cultural movements, creating mindful narratives and meaningful experiences, fostering communities and building highly influential brands for his own companies like MECA and Dr. JONES or for clients such as Adidas, Heineken, InBev, Natura, Nike, Red Bull and Spotify.Passionate about art, lifestyle, music and sports with a strong interest in culture, human behavior, neuroscience and technology. Extensive travel experience, having visited over 20 countries and 100+ cities, lived and worked in four. Completed a Vipassana 10-days silent meditation retreat, reached Everest’s Base Camp and ran the 42km London Marathon.