Rodrigo Serrano personal email
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Cel. 5536724800IG: serrito
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Subdirector ComercialOla Media Aug 2022 - PresentMéxico -
Director De Marketing DigitalSerebrodigital Jan 2020 - Aug 2022Ciudad De México, MéxicoDirector comercial, manejo de equipo de diseño, programadores web, ejecutivos de cuenta, community managers y diseñadores. Creación de estrategias digitales enfocadas a PYMES -
Digital Sales ManagerAmérica Móvil Jun 2019 - 2020MéxicoSales exclusively from the finance vertical. Multi-product proposals with strategies with results for clients. Relationship with digital agencies, programmatic sales and public relations with prospects. -
Programmatic Sales ManagerShazam May 2018 - Jun 2019MéxicoMarketing of spaces and digital strategies within the Shazam application. Creation of PMPs in the programmatic part, negotiation and closing with clients like: Mercedez, Turner, Exxon Mobil, Nestle. Relationship with media agencies: IPG Media Brands, Carta, Group M, Starcom -
Digital Sales Manager For Programmatic VideoAdman Media Aug 2017 - Jan 2018MexicoDaily follow up of all my Accounts performance (main Media Planning Agencies like Cadroen, Amnet, AOD, Minshare, etc.) to reassure they have the best client experience. -New Business: to atttract new Accounts with whom we had’nt worked previously -Upsell: achieving an increase in the investment of the budgets for digital vídeo by offering new products, better negotiated rates or good campaign optimizations -To contact and attract old Accounts that were inactive until my arrival in… Show more Daily follow up of all my Accounts performance (main Media Planning Agencies like Cadroen, Amnet, AOD, Minshare, etc.) to reassure they have the best client experience. -New Business: to atttract new Accounts with whom we had’nt worked previously -Upsell: achieving an increase in the investment of the budgets for digital vídeo by offering new products, better negotiated rates or good campaign optimizations -To contact and attract old Accounts that were inactive until my arrival in order to activate them again through a good problem-solving strategy Show less -
Agencies Account Executive Sr.Microsoft Jul 2014 - 2017MéxicoSelling digital marketing strategies with the following platamorms (Prodigy MSN, Xbox, Outlook, Skype and Bing Apps) creating comprehensive digital advertising strategies every day. Relationship with the following agencies: OMD, IPG Mediabrands, Mediacom, Maxus and Virtualnet. Management of clients such as: Seat, VW, Renault, Chrysler, Mattel, BMW, HP, Disney, etc. Digital campaigns focused on achieving the best results in performance, branding, awareness and engagement. Execution of… Show more Selling digital marketing strategies with the following platamorms (Prodigy MSN, Xbox, Outlook, Skype and Bing Apps) creating comprehensive digital advertising strategies every day. Relationship with the following agencies: OMD, IPG Mediabrands, Mediacom, Maxus and Virtualnet. Management of clients such as: Seat, VW, Renault, Chrysler, Mattel, BMW, HP, Disney, etc. Digital campaigns focused on achieving the best results in performance, branding, awareness and engagement. Execution of comprehensive campaigns that combine the display part with BTL activations, creating a value strategy. Experience: Management of CRM sales methodologies Conceptualization and digital creative execution Mobile Strategy and Video Programmatic Sales Marketing of content and Native Ads. Excellent relationships with Media Agencies and Direct Accounts Achievements. Show less -
Digital Account ExecutiveTv Azteca Nov 2012 - Jun 2014MexicoMarketing of comprehensive digital strategies. Creation of creative concepts by integrating creative teams, Azteca Digital social networks, display guideline, video content and extension with social media influencers. Supervision, monitoring of implementation, closure and post buy reports of the campaigns. Deal and negotiation with media agencies, creative agencies and direct clients. Management of clients such as: Pfizer, Bimbo, Unilever, VW, Grupo Modelo, Lala, etc. Annual Goal of 2 million… Show more Marketing of comprehensive digital strategies. Creation of creative concepts by integrating creative teams, Azteca Digital social networks, display guideline, video content and extension with social media influencers. Supervision, monitoring of implementation, closure and post buy reports of the campaigns. Deal and negotiation with media agencies, creative agencies and direct clients. Management of clients such as: Pfizer, Bimbo, Unilever, VW, Grupo Modelo, Lala, etc. Annual Goal of 2 million pesos The main products are: Display campaigns (Rich Media) Production of video content Organic viralization in social networks Talent social network accounts (Youtube, Facebook and Twitter) Production of Apps, microsites, landing pages, live streaming and community managment Show less -
Public And Corporate Relations ManagerGrupo Bimbo 2008 - 2011México CityEnvironmental CRS project manager of Grupo Bimbo Foundation Reforestamos México. Design and implementation of social marketing campaign.Design and implementation of fundraising campaign. Organization of events, bulletins, communications and press conferences. Set up of the corporate identity.Coordination of publicity and marketing campaigns with Grupo Bimbo trademarks and its clients Burson Marsteller, Young and Rubicam, Santander, BBV Bancomer, Colgate Palmolive, Fedex… Show more Environmental CRS project manager of Grupo Bimbo Foundation Reforestamos México. Design and implementation of social marketing campaign.Design and implementation of fundraising campaign. Organization of events, bulletins, communications and press conferences. Set up of the corporate identity.Coordination of publicity and marketing campaigns with Grupo Bimbo trademarks and its clients Burson Marsteller, Young and Rubicam, Santander, BBV Bancomer, Colgate Palmolive, Fedex, Kraft Foods México, Hewlett Packard, among others.Implementation of the commercial and sales area of Fundación Reforestamos México and manager of public relations. Responsible for CRS and participation of Grupo Bimbo Foundation before the Environmental Committee of Grupo Bimbo Show less
Rodrigo Serrano Skills
Rodrigo Serrano Education Details
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Escuela De InternetMarketing Digital -
Eae Business SchoolThesis: Horus Watch Trademark; Corporate Identity, Design Of Marketing, Communic -
Thesis: Pilot Of The Tv Show “Fuera De Juego”
Frequently Asked Questions about Rodrigo Serrano
What company does Rodrigo Serrano work for?
Rodrigo Serrano works for Ola Media
What is Rodrigo Serrano's role at the current company?
Rodrigo Serrano's current role is Digital Sales Manager.
What is Rodrigo Serrano's email address?
Rodrigo Serrano's email address is se****@****ail.com
What schools did Rodrigo Serrano attend?
Rodrigo Serrano attended Escuela De Internet, Eae Business School, Universidad Iberoamericana, Ciudad De México.
What skills is Rodrigo Serrano known for?
Rodrigo Serrano has skills like Public Relations, Social Media Marketing, Social Media, Marketing, Digital Marketing, Publicity, Marketing Strategy, Management, Digital Marketing Experience.
Who are Rodrigo Serrano's colleagues?
Rodrigo Serrano's colleagues are Silvia Teresa Cortés Muñoz, Victor Christopher Payan Cruz, Natalia Quijano, Jesús Gudiño Granados, Arturo Rodriguez, Francisco Javier Moreno Cenjor, Antonio De Gante López.
Not the Rodrigo Serrano you were looking for?
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Rodrigo Serrano
Director / General Manager / Cfo / Finance Director / Internal Audit DirectorGuadalajara, Jal -
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Rodrigo Serrano
Software Developer @ Samsung Electronics | Industrial Engineering | Software EngineeringTijuana, Bcn -
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