Responsible for the strategic planning, administrative and financial management, and contract management of the business unit that supports the consortia led or formed by the company.

Travels Wear, a Brazilian brand specializing in inspirational lifestyle clothing and accessories, was born under my leadership. I orchestrated a targeted marketing strategy focused on the influential @caiotravels, leveraging his social media reach and our platforms to enhance brand awareness and drive increased traffic. Establishing an authentic partnership with the influencer, we nurtured a genuine connection with the brand.A key highlight was spearheading the development of an efficient e-commerce platform, optimizing sales operations. The collaborative effort with the influencer spanned from product ideation to crafting audiovisual content and written materials.Beyond these achievements, I formulated and executed a comprehensive business plan, overseeing the brand's strategic direction. My responsibilities covered diverse aspects, including product design and digital marketing. My impactful journey with Travels Wear concluded in September 2022. I am now open to exciting opportunities aligned with my expertise in Influencer Marketing, E-commerce, and Brand Strategy.

Responsible for strategic planning, contract management, budget management and team management in the fleet outsourcing area and adaptation of special vehicles.

Representative in the consortium responsible for managing the operation contract for Poupatempo service centers in 14 cities in the state of São Paulo. Tasked with overseeing and mediating the relationship with the partner and client, assisting in the development and definition of project strategies and guidelines. Over R$ 4 million in monthly revenue.

I led the planning of internal and external communication, institutional marketing and press relations to implement a positive agenda and new brand positioning.

I led the Administrative Superintendence, overseeing six departments - Administrative, Communication, Facilities, Social Responsibility, Health & Benefits, and Air Transport. Additionally, I played a key role in the Crisis Management Committee, collaborating on the company's strategy with top business leaders and contributing to the development of the conceptual foundation for its new management policy.

I spearheaded the audit team, driving business control efforts and ensuring strict adherence to corporate policies in diverse projects, assets, and operations in Brazil, Latin America, and Africa.

Responsible for the development of the creative concept and design of the visual identity for the Carnacelona Festival, ​​an event supported by Globo Internacional, along the lines of Brazilian Day in New York.

Participation in the special straws brand launch in Spain with the global team support, colaborating in strategic discussions, designing its visual identity, packaging and retail environment.

Development of corporate identity, branding, retail environment and events projects for local clients.

Added to me a strong experience in visual communication and graphic production. From there I was able to conceive ideas more aligned with the brand and branding strategy in graphic projects for brands and artists.

Developing ideas and designing web projects for small and medium-sized clients.

Experience that added knowledge of relationship strategy and commercial skills.