Executive Director and entrepreneur with over 25 years of experience in national and multinational companies across various cultures and segments. Proven leadership in multi-channel and multi-format businesses with highly complex portfolios. Specialist in negotiation, strategic planning, pricing, process optimization, and leading multidisciplinary teams.Co-founder of a technology startup in the SaaS model, leading the entire lifecycle of the company from conception through sustainable growth to sale to a major industry player.I´m a enthusiastic of endurance sports, with participation in some of the most difficult races in the world as Race Across america, Ultraman World Champiosnhip and others.Since 2008, an invited professor for postgraduate courses at ESPM (Retail Lab / Retail Center).