Brand Strategy, Media Relations, Account Management, EventsClients include: Baby Brezza, Newton Baby, Bentgo, Pure Enrichment, Beckmann Norway, 7AM Enfant, Nurture&, Simply Organic, VAHDAM Teas, Spices & Herbs, and more!

Between full-time positions, I’ve provided PR and influencers relations services for companies including Global Tinker, my most recent and current project. My work with Global Tinker involves building awareness of and increasing views for their YouTube animated series, The Paper Girls Show. In the past, I have also worked with Wise PR on building and sustaining relationships with mom bloggers, parenting, and technology media for. I also worked with Betaworks to implement paid and earned media campaigns for their invested startups, Poncho, Blend and TipTop. Additionally, I provided local news outreach and social media services for NYC-based small businesses pro bono to help during the COVID pandemic when many were struggling to keep their doors open. I helped build their social media presence and created content resulting in significant followers, engagement and ultimately bringing in more revenue for the businesses.

- Initially joined the team as an Account Executive and was promoted several times during my tenure, ultimately culminating in an Accounting Supervisor position and making me the right-hand woman of the company’s president - Clients included Aurora World, DK Publishing, DHX Media (Teletubbies), Monti Kids, Primo Toys, Pai Technology, Schleich, Seedling, Spinmaster, and Wildlife Conservation Society- Oversaw every client account, executed team calls, created campaign timelines and content calendars, ensured deadlines were met while implementing strategic action and change-of-plans whenever necessary. Under my supervision, I retained multiple client contract re-signs resulting in thousands of revenue dollars for the agency.- Supported and staffed client and internal events including the agency’s own Kids & Tech Family expo, in which I spearheaded all aspects of the event, as well as industry trade shows (NY Toy Fair, Dallas Toy Show, CES, TTPM Showcase, ABC Kids Expo and CHiTag). My Toy Fair experience and presence in particular was repeatedly requested by clients, as a result of accruing millions of media impressions annually for every client represented.

- Began as an Account Coordinator and was quickly promoted to Assistant Account Executive where I excelled in supporting senior staff, leading to a promotion to Account Executive.- Clients included iHome, Lifeworks, THQ, Gameloft, TNA Wrestling, Virgin Gaming, Telltale Games, Linden Lab, Crytek, Big Fish Games, and PlayDate Digital- Led agency’s expansion into mobile gaming and mom blogs while developing strong relationships with influential mobile enthusiasts and women/parenting media outletsAssisted in the launch of the first-ever educational app for Hasbro’s 55-year-old PLAY-DOH brand as well as heavy promotion for Second Life’s 10-year anniversary- Conducted heavy media outreach for product coverage, corporate stories, and consumer promotions including high-profile licenses like Jurassic Park, Back to the Future, The Walking Dead, and Nickelodeon- Supported and staffed trade shows including CES, E3, Game Developers Conference (GDC), resulting in a multitude of media appointments and impressions- Researched and submitted clients for award submissions, speaking engagements for industry events, and on-air expert opportunities - Created and managed client social media accounts all while building relationships with influencers in the tech and gaming space- Coordinated, executed, and staffed press tours- Maintained and created media databases, press materials, press kits, and product mailings, while overseeing junior staff and interns on all assigned tasks

Student intern at busy publicity and media management firm specializing in music and entertainment. • Assisted in developing press materials and press kits for various clients.• Monitored and gathered media coverage.• Maintained and expanded media lists.