Rod Satterwhite Email & Phone Number

Portland, Oregon

Nike, Nike, Nike

So the casual "Let's get together and talk about copywriting once a week" thing me and some friends started doing snowballed into "Okay now we have a show! And bonus episodes! And a discord server! And a patreon?!"Copy That! is a show/channel/existential experience about copywriting and marketing. To make a long story short, we thought it was dumb that.

Most small businesses and solopreneurs perceive marketing as a black box of "best practices" they have to follow to avoid the wrath of Google. My job is to show them that it's possible to market their services in a way that's both authentic to their brand and garners real attention from the audiences they want to reach most. That process starts with a.

I work closely with government officials, political candidates, and local activist groups to refine their messaging, capitalize on public speaking opportunities, and craft strategic roadmaps for their messaging endeavors. Much of this work has involved writing speeches for clients and I am honored to have had the opportunity to write for an incredibly.

Worked with clients across a broad range of industries (incl. automotive, education, commerce) to produce both technical and marketing texts for relevant audiences. Additionally offered consultation on navigating cross-cultural communication and best-practices for maximizing the conveyance of core messaging.

Conceptualized, built, and tracked marketing funnels for clients in a variety of niches (incl. SaaS, personal development/coaching, ecommerce). BOF conversion points ranged from traditional sales letters to webinars (with additional upsells), with the primary objective of maximizing ROAS to create (and perpetually promote) self-liquidating offers.Also.

Worked in partnership with founders to craft a brand story that directly spoke to both the company's vision and its unique value proposition. Deliverables including positioning statements, pitch decks, brand guidelines, "voice" guidelines for public-facing individuals, as well as press materials such as briefs, blog posts, etc.