Roel Tusha Email & Phone Number

Sliema, Mt

Stoke-On-Trent, England, United Kingdom

• Oversaw and contributed to content produced and processes followed across six different territories (United Kingdom, Spain, Denmark, Germany, Greece, Sweden) and their social media bet365 channels (Instagram, Facebook, Twitter/X).• Prepared monthly reports for all bet365 social media channels and provided insights and feedback to senior management and editors with an aim to improve performance.• Developed and implemented social media weekly/monthly campaigns that align with organisation’s objectives and marketing strategy.• Played important role in developing, designing and implementing a fresh social media strategy for the Greek bet365 social media channels.• Worked closely with external partners and internal teams to decide, create and implement video strategy across all Greek bet365 social media channels and bet365 Greek News Site.• Collaborated and improved communication with affiliate partners in the Greek market, to further develop and maintain the partnership through social media and increase bet365 digital presence in the country.• Organised and conducted weekly and monthly meetings with social media editors across all European territories to review performance and design plans for the upcoming months based on the insights and sporting schedule.• Kept up to date with regulations, compliance and market trends for all different territories.

Stoke-On-Trent, England, United Kingdom

• Devised, designed, and implemented social media strategy, across bet365 Greek social media platforms, in line with the organisation’s goals.• Decided, created and implemented promotional video content for bet365 Greek social media platforms, including Facebook, Instagram and Twitter/X.• Responsible for generating, editing, publishing, and sharing engaging social media content to drive the club to a larger audience, including videos, photos, breaking news and interesting sports stories.Key Achievements:• Increased followership on bet365.gr Instagram profile by 500% within 13 months, through improving quantity and quality of content and utilising effectively collaboration with affiliate partners.• Successfully increased brand awareness nationally through promotional and social media campaigns across the three platforms (IG, FB, X).

Sparta, Peloponnese, Greece

Superleague 2 - Greece (2nd tier)• Prepared pre-match reports, post-match reports, training reports and individual performance reviews for the Head Coach of the team.• Used and analysed the data given from InStat and WyScout in order to employ them in the above – mentioned reports and be able to combine data with the tactical insights. • Provided live analysis during the games, using ONCE Video Analysis, having constant communication with the bench, and showing 2-3 important highlights to the manager during the halftime.• Filmed and edited video material, using Video editing tools (Wondershare Filmora), from trainings, games and uploaded them to Instat or WyScout.• Analysed players who were potential transfer targets for the club using WyScout, Instat and the Talent ID principles. • Participated and supported the trainings, in order to understand exactly what manager asks from the team, what needs improvement and to be able to hold individual meetings where we could show to the players the areas that we need enhancement.

London, England, United Kingdom

• Devised, designed, and implemented social media strategy, across various platforms, in line with the organisation’s goals.• Create promotional content for the organisation’s social media platforms, including Twitter, LinkedIn, and Instagram.• Responsible for generating, editing, publishing, and sharing engaging social media content to drive the organisation to a global audience, including videos, photos, blog posts, videos, reels, quizzes, polls, and original features.• Responsible for hiring new candidates to the social media department according to organisation’s needs and managing a team of 5 members, dividing duties and responsibilities, and monitoring the progress in each sector (content creation, account management, engagement with audience, community management, insights, and analytics).• Monitoring the analytics and insights given by the data weekly and monthly in order to improve the effectiveness of our profiles.Key Achievements- LinkedIn: +54% followership, +390% Impressions, +468% Reactions - Instagram: + 14,2% followership, +4066% reach, +357% Interactions - Twitter: +800% Tweets, +697% Impressions, +607% Profile Visits, +25% followership

Sheffield, England, United Kingdom

• Completed a work-based learning project with Sheffield Wednesday FC for MSc Sport Business Management course.• Conducted in-depth research and analysis regarding literature on Talent Identification methods in elite team sports.• Organised and conducted extensive interviews with 11 Youth Coaches and Scouts across a multitude of sports.• Developed a framework regarding Talent Identification methods within elite team sports, combined with a systematic review of the literature and finding from the interviews conducted.• Presented applicable and valuable recommendations to Sheffield Wednesday FC and their recruitment department.“I mentored Roel during his work-based learning project for his Master’s degree and found him to be an organised and enthusiastic individual, who has a thirst for knowledge. His final project was of high quality and the result of his hard work and dedication.”Steven Haslam – Head of Academy, Sheffield Wednesday FC

Sheffield, England, United Kingdom

• Jan 2018 – Jan 2019: Selected as a member of the Greek National Mini-Football Team and represented the country at Socca World Cups in Lisbon (2018), Budapest (2022) and Essen (2023).• Jan 2020 – June 2020: Represented Sheffield FC in the FA National Futsal League Division 1 North.• 2000 – 2020: Progressed through Iraklis FC Thessaloniki Academy and represented clubs in the Greek 3rd, 4th, and 5th division

Thessaloniki , Greece

• Delivered first class customer service to clients within the store, dealing with their sportswear and sports product enquiries in a prompt and professional manner and assisted an average of 100 customers per day.• Responsible for processing monetary transactions for product sales.Key Achievements• Contributed to a 20% increase in customer satisfaction within the store.• Achieved agreed store and personal sales targets for ten consecutive months and hit targets for 90% of the period in store.• Contributed to the store being ranked in second position among 50 stores within Greece.

Master Of Science - Msc, Sport Business Management, Distinction, (77,5%)

Activities and Societies: Sports Activator for football (Social Sessions) Participant at Football Agent Summit (FABS), organised.

Talent Identification In Football, Scouting And Video Analysis

- Methods of Talent Identification in Football and analysis of the indicators for talent - Talent Development pathway & Transfers.

University Of Macedonia, Bsc Economics, Overall : Very Good

- Overall classification of the qualification: 2:1 - Basic Modules: Microeconomics, Macroeconomics, Accounting, Statistics, Econometrics.