Roger Bond Email & Phone Number

South East, Surrey

Strategic Market Penetration:Develop and execute comprehensive strategies to ensure prominent Red Bull representation across major retail outlets, including Tesco, Morrisons, Sainsbury, Asda, and Co-Op.Visual Merchandising Expertise:Implement innovative display strategies to optimize in-store sales, focusing on product visibility and consumer engagement.Inventory Management Leadership:Oversee stock replenishment processes to maintain optimal inventory levels, ensuring product availability and minimizing stockouts.Key Account Relationship Management:Cultivate and nurture strong relationships with key in-store management personnel, fostering a preference for Red Bull products and securing prime shelf placements.Collaborative Coordination with Head Office:Coordinate and liaise with Red Bull Head Office to align ongoing activities, ensuring seamless communication and execution of strategic initiatives.Retail Channel Optimization:Analyze market trends and consumer behavior to identify opportunities for further penetration and growth within the retail landscape.Merchandising Compliance Management:Enforce merchandising standards and compliance across all outlets, ensuring brand consistency and visibility.Sales Promotion Strategist:Develop and implement targeted sales promotion initiatives to drive product demand and enhance brand visibility.

Contract Role at Stara Foods- • Reconnected with past business connections in the South African market where I previously had successful interactions.• Discovered fresh potential clients within these markets for poultry, pork, beef, fish, and various other protein and FMCG (Fast-Moving Consumer Goods) products that may offer viable opportunities.• Collaborate with Stara Foods Associate Consultants (ACs) and Stara Foods' Directors to advance our business objectives.• Formulates and put into action result-oriented sales strategies aimed at boosting market share and revenue within the target market

London Area, United Kingdom

• Cultivating new customer relationships while mending and nurturing existing ones.• Increasing sales and broadening product offerings for current customers.• Pioneering new business opportunities and establishing a fresh customer base.• Strategically developing the brand, focusing on product promotion and market penetration.• Ensuring profitability, margins, and overall account profitability.• Enforcing goal-oriented planning for the sales team, encompassing both short-term and longterm objectives.• Positioning the brand and product range effectively within UK retail accounts.• Collaborating closely with procurement, sales, manufacturing, and logistics teams.• Enhancing brand positioning and expanding the reach of product distribution.• Cultivating new customer relationships while mending and nurturing existing ones.• Increasing sales and broadening product offerings for current customers.• Pioneering new business opportunities and establishing a fresh customer base.• Strategically developing the brand, focusing on product promotion and market penetration.• Ensuring profitability, margins, and overall account profitability.• Enforcing goal-oriented planning for the sales team, encompassing both short-term and longterm objectives.• Positioning the brand and product range effectively within UK retail accounts.• Collaborating closely with procurement, sales, manufacturing, and logistics teams.• Enhancing brand positioning and expanding the reach of product distribution.

South Africa/United Kingdom

• Generated sales of imported poultry, meat, fish, frozen vegetables, and frozen fries.• Selection of satisfied customer base • Planning volume orders jointly and distribution of product on time and complete weekly.• Business reviews conducted on sales to date with customer base across the key product lines.• Weekly on-site visits to customers to complete pricing and potential product range going forward.

• Developed and implemented strategies focused solely on the chicken business, with a Business Unit Review of R2.8 billion per annum.• Led 3 national key account managers in regions to drive the agenda.• Developed key growth sales strategies, tactics and action plans, successfully executing these strategies and leading the team to achieve financial targets and expand the customer base.• Partnered with customers to understand their business needs and objectives, building and maintaining strong, long-lasting trade and customer relationships.• Developed new distribution partnerships, identified new trends in a shifting market and adapted accordingly to ensure sustainable growth.• Completed all rebates, ad spend, DC allowance’s and promotional grids annually.

• Managed the Wholesale business and Chicken Division, with control of chicken, groceries, flour, maize, pies and sugar.• Managed a team of 12 Key Account Managers, providing leadership and guidance to drive performance across categories.• Developed and implemented successful strategies to identify and engage new sales channels, boost revenue growth and achieve company goals.• Ensured high levels of customers satisfaction through exceptional relationship management and service delivery.

• Directed 6 National Key Account Managers for the Wholesale customer base, ensuring they met customer acquisition and revenue growth targets.• Maximised team potential and designed and implemented a strategic business plan to expand the company’s customer base and ensure its strong market presence.• Engaged and looked after existing key clients and developed relationships with new customers.

• Managed the entire wholesale account, as well as the related teams, taking responsibility for the business unit’s overall profitability, forecasting and resource management.• Drove the achievement of year on teams sales budgets.• Completed trading terms, advertising spends and monthly business reviews with all wholesale customers nationally.• Trained new key account managers on the in-house training course in Bahrain.

• Led Trade Marketing Strategy development and execution to ensure attainment of defined business objectives throughout product categories.• Developed strategies to enhance market share and sales performance.• Prepared the trade promotional plan and provided marketing assistance to sales team.• Worked with professionals to enhance processes linking corporate brand building activities and Product Development activities with Sales activities.

• Oversaw and managed a portfolio, with responsibility for managing operational processes, maximizing sales opportunities and maintaining relationships.• Actively engaged new business, playing an integral part in generating new sales.• Developed and implemented strategic plans and goals to achieve sales objectives and budgets.

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