Roger Chen Email & Phone Number

Taiwan

泰國 Bangkok City 曼谷

Responsible for Thailand’s operations of BenQ reporting to BenQ Asia pacific.Managing all business lines of BenQ: LCD monitor, projector and interactive flat panel products, lighting products, accessories, and Zowie products.

Taipei, Taiwan

1. Take full responsibility of projector business line in APAC and MEA regions.2. Develop business and marketing strategies, provide direction on applications to regional sales team and collaborate with them to develop specific strategy locally.3. Manage inventory level and control product allocation by reviewing stock availability, adjusting inventory levels, planning forecasts, and coordinating production schedules.4. Analysis of market, product, application and competition and provide pricing analysis and guidance to sales team.5. Synergy with Sales, Marketing, PM, Service and Operation to drive the best revenue and profit contribution of business line.

Taipei, Taiwan

1. Managed Brand Lexar for SSD, USB flash drive, memory card, and other accessories.2. Took in charge of Southeast Asia market, especially in Thailand, Vietnam, Singapore, Malaysia. 3. Contacted 50+ IT distributors in SEA market, and rebuilt the distribution system in each country. 4. Well-cooperated with distributors and channel partners by setting up the strategies of product, price structure, channel management, marketing plan, and conducting adaptive channel developing solutions.Contribution: 1. Rebuilt the distribution system in SEA market, and maintain business relationships.2. Sell in No.1 IT national retailer “Advice” in Thailand.3. Sell in “Harvey Normal” in Malaysia.4. Sell in No.1 national retailer “Mobile World(The Gioi Di Dong)” in Vietnam.5. QoQ: Five consecutive quarters of positive revenue growth from Q1’18 to Q2’19.6. MoM: 7 consecutive months of positive revenue growth from Oct‘18 to Apr’19.

Taipei, Taiwan

1. Managed Brand BenQ, and focus on product lines of monitor, projector, digital signage and gaming gears. 2. Managed Brand Zowie for gaming gears. 3. Took in charge of Vietnam, Myanmar, Cambodia, South Asia (except India), Central Asia and South Caucasus markets. 4. To be the team leader of VN team (3 local members) for the management of distribution and channel, and set up the strategies of product, price, channel, marketing by each product line. 5. Focused on governmental tenders and B2B projects, and coordinated and followed up the scope, schedule, cost, and process to reach the fulfillment of each tender and project.6. Well-cooperated with distributors and channel partners by setting up the strategies of product, price structure, channel management, marketing plan, and conducting adaptive channel developing solutions.Contribution: 1. YoY Growth 43% in VN in 20162. YoY Growth 98% in South Asia (except India) in 20163. YoY Growth 169% in Central Asia in 20164. Restarted the business of Myanmar in 2017

New Taipei City, Taiwan

1. Managed Brand Apacer for Dram, SSD, USB flash drive, memory card, and other mobile accessories. 2. Managed and developed the market in MENA from May until Dec 2013, and Thailand, Vietnam, Indonesia from Jan 2014 until Apr 2016.3. Accomplished the growth in turnover and reached target margin by implementing efficient channel development model. 4. Well cooperated with distributor and channel partner by setting up strategies of product, price, channel, marketing, and conducting adaptive channel developing solutions.5. Penetrated to potential customers and successfully promoted the sales of new products by identifying the market segmentation, targeting and positioning in each territory. 6. Collected and analyzed the information of channel structure, competitors' status from local market, and reported to management team. 7. Orders, forecast and inventory planning and management.Contribution：1. YoY Growth 50% in ME in 20132. YoY Growth 40% in VN in 20143. YoY Growth 33% in TH in 20154. Best sales team Award in 2015

Kingdom Of Saudi Arabia

Leading a team with more than 20 members of Saudi nationals and South Asian expatriates to perform office/job site relevant procurements by employing organized procurement principles to secure supplies and solutions of best possible cost/performance ratio:1. Revolving fund control: Scrutinizing the purpose and timing of each payment to maintain healthy cash flow and optimized usage of limited fund.2. Management of contract out work: Search the qualified local vendor. Analyze the cost, negotiate and make deal with local vendor for sub-contract work. Follow up and monitor the schedule of contract out work. 3. Procurement: Inquiry,bargain and place order for engineering materials for the demand from site. Office facilities procurement/installation – employing detailed supplier/product analysis to acquire fittest supplies or solutions at the given moment. 4. HR administration: Contact the local HR agency, and handle the HR administrative work in aligned with hiring process - job posting, interview logistics, event coordination, pre-screening interview and any relative matter. 5. Employee camp/flat leasing: Negotiation of contract bind price and term with in-depth local pricing knowledge and practices. 6. Stakeholder management: Contact with corresponded governmental institutions, learning and researching related laws and regulations, in order to complete the application and get the required certificates, such as foreigners working license, work permit7. Transportation arrangement: The vehicle purchasing - “rent or buy” scheme analysis. To control and manage more than 20 vehicles and drivers to support the construction work.Contribution： 1、2012-2013 the best performance evaluation of the department2、The error rate of administration and general affair less than 5%3、Well-control the budget of procurement and contract out work. Lowering the cost has been reached 10% from 2012 to 2013

Bachelor Of Arts (Ba), Arabic Language And Literature; History Double Majors

Activities and Societies: Join the Student Association and be a member of Student Parliament from 2004~2006. Student Reprecentative.

Master Of Arts (Ma), International Relations And Affairs

Activities and Societies: Join the Student Association and be a member of Student Parliament from 2009~2010

International Marketing Program

- International Business Program - Sales and Marketing Training - Business English Training