Plan and implement marketing strategy aligned with international and regional stakeholders Role of management team to conduct commercial strategy and controlling sales activities.Lead and supervise all marketing functions: consumer insight, media and PR, product management, digital, merchandising, retail data analysis, CRM and promotion. Develop trade marketing strategy and implementations to drive trade activation Plan and consolidate new product developmentConduct the research & analysis of markets, products, and services in each respective categoryThoroughly plan the marketing budget, coordinating with the finance department in order guarantee correct cost forecasts#1 RTD – Horoyoi represent 41% market share(2021) in Taiwan and -196 Strong Zero to grab 10.3% share rapidly at #2 since launched in 2020#1 American Bourbon Whisky - Jim Beam enjoy rapid growth via highball strategy#1 Japan Whisky – Kakubin dominate in CVS channels via different sizes product #1 Liqueur – Jägermeister strong dominate in MOT Premiumsation - Leverage Yamazaki, Hakushu, Hibiki to halo Suntory house whisky and grow sharply in Auchentoshan, Bowmore, Laphoraig in single malt scotch category

- Development and implement all aspects of brand marketing of Scottish Leader, Bunnahabhain, Bisquit Cognac and other malt portfolios to consolidate brand equity and achieve assigned targets. Scottish Leader Supreme represent 9.2% MAT volume share which has been the No.1 whisky product in Taiwan for last 3 years. - Plan and control marketing expenses for well managing the A&P budget. Initiate advertising strategy / PR including for Co-op advertising, creative & advertorial development - Precisely control the stock level and supporting activities with Sales team Initiate and implement brand presence and merchandising concept in trades to build up brand image. - VIP membership & Trade relationship maintenance via holding tasting events periodically - Conduct market research via AC Nielsen data and U&A Study to track brand development and study consumer insights. - Periodical education & training of Brand to sales team and related staffs

- Market and sell web-solution of Blackboard / Elluminate / Echo360 web-solutions in Taiwan Market. - Acquired accounts, retained and ensured the proper functioning of existing accounts. - Assist Manager Director to coordinate corporate affairs. - Carry out budget management and business result tracking.

Act in an account team, provide professional advertising and media planning service to clients. Fulfill sales-oriented promotion execution and new product launch campaigns for clients such as Heineken, JP Morgan Assets Management and Mitsubishi Motors

Plan, schedule and coordinate production of print and broadcast advertising. Client list covers LEXUS & Vibo Telecom accounts

Plan, schedule and coordinate production of print and broadcast advertising. Client list covers Daimler Chrysler Taiwan Mercedes-Benz, Singapore Airlines, Imperial Tobacco-Davidoff cigarette