Marketing Director, South East Asia
Current
Suntoy Global Spirits
Oct 2024 - Present
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Roger Chen Email & Phone Number
Marketing Director, South East Asia
at
Suntoy Global Spirits
LinkedIn matched
✓ Verified Jul 2026
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Current company
Suntoy Global Spirits
Role
Marketing Director, South East Asia
Location
Taiwan, Province of China
Who is Roger Chen? Overview
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Quick answer
Roger Chen is listed as Marketing Director, South East Asia at Suntoy Global Spirits, based in Taiwan, Province of China. AeroLeads shows a matched LinkedIn profile for Roger Chen.
Roger Chen previously worked as Marketing Director at Beam Suntory, Taiwan and Marketing Manager at Distell. Roger Chen holds Master'S Degree, Executive Master Science Marketing from Baruch College, City University Of New York (Cuny).
Profile bio
About Roger Chen
Consumer Marketing and Product Strategy professional with 16 years of experience in brand building. Presently serving as Marketing Director, SEA. As the world's 3rd largest premium spirits company, I lead a team with 15 members in charge of Brand and Trade Marketing.An East-Meets-West Inspire – “Try to take elements of the best of each to create something no other can and inject ingenuity, creativity and innovation till the end.”
Listed skills include Strategic And Creative Thinking, Brand Development, Planning And Implementation Of Efficient Marketing Plans, Marketing Budget Management, and 16 others.
Current workplace
Roger Chen's current company
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Suntoy Global Spirits
9 roles
Roger Chen work experience
A career timeline built from the work history available for this profile.
Marketing Director
Beam Suntory, Taiwan
Plan and implement marketing strategy aligned with international and regional stakeholders Role of management team to conduct commercial strategy and controlling sales activities.Lead and supervise all marketing functions: consumer insight, media and PR, product management, digital, merchandising, retail data analysis, CRM and promotion. Develop trade marketing strategy and implementations to drive trade activation Plan and consolidate new product developmentConduct the research & analysis of markets, products, and services in each respective categoryThoroughly plan the marketing budget, coordinating with the finance department in order guarantee correct cost forecasts#1 RTD – Horoyoi represent 41% market share(2021) in Taiwan and -196 Strong Zero to grab 10.3% share rapidly at #2 since launched in 2020#1 American Bourbon Whisky - Jim Beam enjoy rapid growth via highball strategy#1 Japan Whisky – Kakubin dominate in CVS channels via different sizes product #1 Liqueur – Jägermeister strong dominate in MOT Premiumsation - Leverage Yamazaki, Hakushu, Hibiki to halo Suntory house whisky and grow sharply in Auchentoshan, Bowmore, Laphoraig in single malt scotch category
Marketing Manager
- Development and implement all aspects of brand marketing of Scottish Leader, Bunnahabhain, Bisquit Cognac and other malt portfolios to consolidate brand equity and achieve assigned targets. Scottish Leader Supreme represent 9.2% MAT volume share which has been the No.1 whisky product in Taiwan for last 3 years. - Plan and control marketing expenses for well managing the A&P budget. Initiate advertising strategy / PR including for Co-op advertising, creative & advertorial development - Precisely control the stock level and supporting activities with Sales team Initiate and implement brand presence and merchandising concept in trades to build up brand image. - VIP membership & Trade relationship maintenance via holding tasting events periodically - Conduct market research via AC Nielsen data and U&A Study to track brand development and study consumer insights. - Periodical education & training of Brand to sales team and related staffs
Aug 2014 - Sep 2018
Senior Brand Manager
Oct 2011 - Jul 2014
Brand Manager
Feb 2009 - Sep 2011
Product Manager
- Market and sell web-solution of Blackboard / Elluminate / Echo360 web-solutions in Taiwan Market. - Acquired accounts, retained and ensured the proper functioning of existing accounts. - Assist Manager Director to coordinate corporate affairs. - Carry out budget management and business result tracking.
Mar 2007 - Feb 2009
Account Manager
Act in an account team, provide professional advertising and media planning service to clients. Fulfill sales-oriented promotion execution and new product launch campaigns for clients such as Heineken, JP Morgan Assets Management and Mitsubishi Motors
Jun 2006 - Dec 2006
Account Manager
Plan, schedule and coordinate production of print and broadcast advertising. Client list covers LEXUS & Vibo Telecom accounts
Jun 2005 - Jun 2006
Senior Account Executive
Plan, schedule and coordinate production of print and broadcast advertising. Client list covers Daimler Chrysler Taiwan Mercedes-Benz, Singapore Airlines, Imperial Tobacco-Davidoff cigarette
Jan 2003 - May 2005
1 education record
Roger Chen education
FAQ
Frequently asked questions about Roger Chen
Quick answers generated from the profile data available on this page.
What company does Roger Chen work for?
Roger Chen works for Suntoy Global Spirits.
What is Roger Chen's role at Suntoy Global Spirits?
Roger Chen is listed as Marketing Director, South East Asia at Suntoy Global Spirits.
Where is Roger Chen based?
Roger Chen is based in Taiwan, Province of China while working with Suntoy Global Spirits.
What companies has Roger Chen worked for?
Roger Chen has worked for Suntoy Global Spirits, Beam Suntory, Taiwan, Distell, Distell, Burn Stewart Distillers Ltd., and Beenet.
How can I contact Roger Chen?
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What schools did Roger Chen attend?
Roger Chen holds Master'S Degree, Executive Master Science Marketing from Baruch College, City University Of New York (Cuny).
What skills is Roger Chen known for?
Roger Chen is listed with skills including Strategic And Creative Thinking, Brand Development, Planning And Implementation Of Efficient Marketing Plans, Marketing Budget Management, New Product Development, Market Research, Strong Interpersonal And Negotiation Skills, and Digital Marketing.
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