A good experiential learning from food formulation, manufacturing, packaging, printing, logistics, marketing, branding and customer acquisition through strategic alliances and partnerships.

Guiding Startups and companies with Corporate Strategy, Revenue Generation through Marketing and Sales, Alliances and Partnerships.Companies worked with:Voitekk BPOMedgeneraNovique HealthMGM esports

Responsible for building and managing Strategic Partnerships with Sales Partners, Banks, Telecom Giants, local and regional sites, travel sites and System Integrators taking a proactive approach in driving the company's growth and revenue.

Concentration: Marketing, Co-branding & Alliances, Online sales, Revenue generation, CSR activitiesFocus: Led a team of 15 marketing executives with 2 managers having a concentration in generating revenues through corporate sales, Alliances, health camps, pharma companies using channels such as SEO, SEM, Email Marketing, Social Media Marketing, PR, Events, Brand Marketing and Affiliate Marketing. Contributed 15% to the bottom line on an overall revenue of 175crForged alliances and handled the partnership with brands such as Sodexo, ICICI bank and Securities, Kotak bank, Axis Bank, Spencer Retail, Kohinoor retail generating a revenue of 6 cr within a year.Handled 600 hundred affiliate marketing partners with an increase in revenue by 4cr.Responsible for developing the product proposition, and ensuring that a significant share of the overall retail sales happens on the loyalty platform.Implemented wellness card for the loyalty customers.Use loyalty marketing strategies such as limited time promotions, rewards for purchases, point based reward programs and referral marketingProvide marketing analytics to the management for the complete understanding of the loyalty shopping behavior on type of purchases, age group, and gender geographically. Increased the loyalty customer base by 50% within a span of 9 months to 8 lacs overall base and generating a revenue of 2 cr. Create and develop the Company's Branding & Marketing Strategy to ensure visibility, branding, spread & popularity of Company's Products and Brand thus enhancing the Company's Image & Market share in current marketsHandled vendors and partners for the media execution from campaigns to media buying with a budget of 3 cr.Alliance & CampaignsSodexo India, Spencer Retail, CROMA, AVT International, Nutricia, Axis Bank, Kotak Bank, ICICI Bank

Developing and executing business development strategy and plan, both short and long range, to ensure achievement of company sales targets, growth in profits and expansion of company services through traditional methods such as tradeshows, product seminars, online demos and new market penetration strategies.Spearheaded the implementation of the loyalty platform and program with an initial premium base of 800 HNIs.Manage the CRM campaign calendar end to end in coordination of the partnering agency to increase customer loyalty baseProvide dashboards and reports on customer purchases and revenues on our siteBuild strong consumer engagement plan to increase frequency of customer visits and spends. Drove revenue by offering good deals increasing in the profitability Design & implementation BTL activities for all promotions and marketing campaignsResponsible to cultivate business growth opportunities among existing and prospective clients

Accounts handled - Naaptol.com, Kotak Life Insurance, ICICI Lombard, Dial-n-sing (600 FTEs)- Tracking of New Business Accounts, Analysis & Implementations conducted to secure a successful Client List Development for Inbound, Outbound & Back-office Projects - Leadership and participation to fulfill all elements of ongoing and new projects - Maintain effective CRM by building partnerships with existing clients and building a strong network with new / prospective clients - Management of the RFPs and RFIs - Responsible for creating and implementing sales and delivery plans that will result in the attainment of revenue goals - Responsible for creation, presentation and execution of all the Process Flows, High-Level Process Mappings, Statement of Works (SOW), Service Level Agreements (SLA’s) - Client Servicing & Program Management – Analysis of Pilot - Projects as per SLA’s and reviewing any needs for Changes to be implemented for a superior Project Development

- Track Service Level performance, Lead the team to facilitate achievement of SLA - Multi Location Queue Management with skill set changes on a Real-Time basis depending on the requirement. - Data Analyzation (forecast, schedule, customer satisfaction (VOC), performance management - Maximize agent utilization - Reduced error rates by introducing quality controls and awareness measures coordinating with the quality team. - Analyze all call-center metrics for trends and provide recommendations for changes to all levels of management. - People management (Professional Development of agents IDP & EDP) - Increase sales revenues by 5-7% every month for the client. - Audits on updated process documentationBusiness Development - Assisted with setting up our in house business development department - Led a team of 10 Business Development Executives with concentration on Americas, Europe, Asia and South Pacific - Assisted in bringing in new businesses in the travel and travel technology provider space - Co-ordinated with the support teams to fill in RFI and RFPs for bidding of new businesses - Single handedly planned and executed the first IARE Summit at Godrej Upstream in April 2006 - Led the designing of the in house business development CRM and SFA tools - Implemented a new and improved sales funnel and sales incentive program - Assisted in developing detailed process mapping of Business Development processes on the lines of six sigma techniques - Maintaining relations with the client contact and ensuring that client needs are met ensuring client complaints are handled effectively - Monitoring processes on Balance Scorecard for financials to achieve 100% billing on a regular basis and taking corrective action when required.