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Experienced marketing leader with an extensive background in brand marketing, authentic storytelling, retail and product marketing. Expertise in conceptualizing, planning, and executing large scale immersive brand experiences for major lifestyle apparel and CPG brands globally. Creative problem solving, relentless attention to detail, nurturing leadership, excellent teamwork and communication skills translate into a successful track record of creating high-impact campaigns, as well as branded environments and events, that truly resonate with consumers and bring brand stories to life.
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Global Account DirectorHh Global Apr 2014 - Mar 2024Irvine, California, United States• Engaged client stakeholders globally in the end-to-end management of an annual $12M portfolio ofbranded retail marketing and creative services solutions for global lifestyle, apparel and CPG clients,including: Adidas, Columbia, Quiksilver, Roxy, DC, ASICS, Callaway, Energizer, Starbucks & Nestlé• Spearheaded a team of 6 DR’s ensuring the successful delivery of projects within scope, budget andschedule, while effectively managing internal and external marketing, design and production teams• Implemented key workflows and toolkits to enhance team performance, efficiency & profitability• Maintained consistent, clear and concise communication with both internal and client stakeholders viaweekly WIP, monthly KPI and QBR reviews to celebrate successes and note improvement opportunities -
Founder + Creative DirectorRoger Russell Design Nov 2009 - Apr 2014Greater Los Angeles Area• Led a boutique full-service collaborative creative studio with an innovative team of designers, architects, engineers, contractors, project + production managers to ideate, design, develop and execute branded environments, immersive brand experiences and project management solutions for retail store buildouts, commercial offices, trade exhibits, branded consumer events and lifestyle campaign photo shoots• Utilized clear and effective communication with team members and clients, ensuring alignment onobjectives and transparency throughout the project lifecycle, while strictly adhering to client brandguidelines, timelines and budgets ranging from $100k-$13M -
Marketing DirectorQuiiksilver Aug 1995 - Oct 2010Orange County, California Area• Collaborated with stakeholders across Marketing, Design, Sales, and Retail divisions to create impactfulseasonal brand campaigns, product launch and experiential cultural marketing programs across multipleplatforms and sales channels, during my tenure global annual gross revenue grew from $150M to $2.1B• Oversaw a team of four DR's with a focus on the ideation, production and partnership integration forbranded event, product and entertainment marketing programs with an annual budget of $4M+• Orchestrated dozens of immersive consumer and trade events nationally, featuring a curated pool ofsponsored athletes, musicians and artists in collaboration with key retail partners and sponsorships• Produced all seasonal lifestyle campaign photo/video shoots featuring sponsored action sports athletes• Managed the design and roll-out of 100+ vertically owned retail stores, wholesale SIS’s & trade exhibits
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Frequently Asked Questions about Roger Russell
What is Roger Russell's role at the current company?
Roger Russell's current role is Sr. Marketing Director.
What is Roger Russell's email address?
Roger Russell's email address is dr****@****msn.com
What is Roger Russell's direct phone number?
Roger Russell's direct phone number is +171481*****
What schools did Roger Russell attend?
Roger Russell attended California State University-Long Beach.
What are some of Roger Russell's interests?
Roger Russell has interest in Cooking, Electronics, Home Improvement, Reading, Sports, Home Decoration.
What skills is Roger Russell known for?
Roger Russell has skills like Creative Direction, Brand Development, Fashion, Apparel, Marketing, Retail, Marketing Strategy, Advertising, Art Direction, Concept Development, Brand Management, Fashion Design.
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Roger Russell
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Roger Russell
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Roger Russell
United States6southshorehealth.org, lumc.edu, paloscomm.org, cadencehealth.org, infor.com, paloshealth.com2 +170892XXXXX
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