Roger Russell Email & Phone Number

Irvine, California, United States

• Engaged client stakeholders globally in the end-to-end management of an annual $12M portfolio ofbranded retail marketing and creative services solutions for global lifestyle, apparel and CPG clients,including: Adidas, Columbia, Quiksilver, Roxy, DC, ASICS, Callaway, Energizer, Starbucks & Nestlé• Spearheaded a team of 6 DR’s ensuring the successful delivery of projects within scope, budget andschedule, while effectively managing internal and external marketing, design and production teams• Implemented key workflows and toolkits to enhance team performance, efficiency & profitability• Maintained consistent, clear and concise communication with both internal and client stakeholders viaweekly WIP, monthly KPI and QBR reviews to celebrate successes and note improvement opportunities

Greater Los Angeles Area

• Led a boutique full-service collaborative creative studio with an innovative team of designers, architects, engineers, contractors, project + production managers to ideate, design, develop and execute branded environments, immersive brand experiences and project management solutions for retail store buildouts, commercial offices, trade exhibits, branded consumer events and lifestyle campaign photo shoots• Utilized clear and effective communication with team members and clients, ensuring alignment onobjectives and transparency throughout the project lifecycle, while strictly adhering to client brandguidelines, timelines and budgets ranging from $100k-$13M

Orange County, California Area

• Collaborated with stakeholders across Marketing, Design, Sales, and Retail divisions to create impactfulseasonal brand campaigns, product launch and experiential cultural marketing programs across multipleplatforms and sales channels, during my tenure global annual gross revenue grew from $150M to $2.1B• Oversaw a team of four DR's with a focus on the ideation, production and partnership integration forbranded event, product and entertainment marketing programs with an annual budget of $4M+• Orchestrated dozens of immersive consumer and trade events nationally, featuring a curated pool ofsponsored athletes, musicians and artists in collaboration with key retail partners and sponsorships• Produced all seasonal lifestyle campaign photo/video shoots featuring sponsored action sports athletes• Managed the design and roll-out of 100+ vertically owned retail stores, wholesale SIS’s & trade exhibits