Roger Snyder Email and Phone Number

 Responsible for ongoing improvement to the website including product descriptions, images, order/hierarchy of products, product constructs. Partners with the relevant stakeholders to execute site changes. Build and implement measurement plans that demonstrate delivery against business and company objectives and provide optional solutions to improve or optimize strategies. Manages online merchandise presentations and executes effective position of products based on sale, inventory, newness, and trends. Partners with sales and marketing teams to develop and ensure successful online assortment. Monitors website usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement and conversion. Keep abreast of industry trends, technology, and opportunities for shopper marketing and eCommerce.

 Managing the in-plant and customer commercialization processes to increase the speed-to-market of new products. Verifying the financial analysis of all development projects and maximizing opportunities for best profit margin and revenue. Maintaining frequent contact with key customers, retailers, brands and recognized research groups to help define next steps for product innovation. Maintaining knowledge of competitive products and developments in order to achieve leadership for apparel products.

 Responsible for the commercial operations P&L for the company’s premium value-added products. As downstream business development director, responsible for the development of sales plans that support organizational strategies and objectives, and for coordinating these plans with Burlington Fabrics’s direct sales force. Manage the company’s downstream sales staff, which includes the planning and promotion of Unifi products at trade and industry shows around the world.

 With the help of deep technical knowledge of the textile and apparel industry, responsible for building strong and effective long-term relationships with downstream customers and manufacturers. Demonstrated success in directing the strategic development and implementation of brand placements and co-op marketing campaigns with brands and retailers – most notably with the company’s flagship recycled product.

 Managed U.S. and Asian branded product development, marketing initiatives, sales training and product pricing. Consistently increased sales revenue and gross margin profit of value added products across all market segments. Established relationships with merchandisers and designers within major retail accounts and national apparel accounts.

 Led internal/external development teams for all new products in various markets. Researched and developed new yarn technologies for knit/woven applications through joint customer developments and international trade shows. Communicated Unifi’s core competencies to all levels within customer organizations, including technical and performance advantages by thoroughly understanding competitors.

 Conducted technical sales presentations, ensuring product integrity and customer capabilities. Provided timely and efficient solutions to manufacturing opportunities to customers.

 Evaluated all products/processes/equipment associated with manufacturing fine-denier covered yarns. Developed new covering processes and machinery modifications for improved productivity & cost savings.