Roger Will Email and Phone Number
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I have been a leader in fast-paced environments where I adeptly analyzed and solved problems in a manner to act decisively in implementing solutions. As a business developer and professional manager, I have spent my career helping others thrive. I lead through a hands-on approach and have developed new teams in new disciplines and reinvigorated legacy teams to secure a higher level of performance. My experiences include working in multi-divisional and multi-disciplinary teams. I have worked with team members ranging from front-line representatives to board members. I have developed new processes and taught them to others. I have a short learning curve when engaging in new processes, projects, and technology. My philosophy on customer service is more of an engagement philosophy where it is far more satisfactory for the customer experience to be understood and delighted rather than simply satisfied. I have built a digital media division from the ground up for a newspaper and magazine company that had properties in multiple states with more than 10 websites. My teams have achieved phenomenal revenue growth, grew readership, won awards in design, community news and video, from press associations in various state and national competitions.I have more than two decades of experience in leading advertising teams to build successful sales campaigns for hundreds of clients.Specialties: advertising department management, audience development and interaction, sales management including collaborative cross-discipline team leadership, new product development, content workflow, resource allocation, project management, analytics and strategic planning.
Newman Regional Health
View- Website:
- newmanrh.org
- Employees:
- 225
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Media SpecialistNewman Regional Health Jan 2019 - PresentEmporia, KsI work with interdisciplinary groups ranging from administrators, physicians, other healthcare providers, and staff to generate interesting and informative content and to further the goal of elevating the reputation of Newman Regional Health.Redesigned organization-wide website to improve accessibility, efficiency and Search Engine Optimization Grew average monthly website users by 60% - added content to increase search results and active social media use promoting various business unitsGrew average monthly website page count by 148% through specific social media use, targeting content to strategic search, responding to changes in content as demanded by pandemic developments Increased Social Media followers by 80+% through use of compelling messaging, informational posts and invitationAdded analytical tools to guide website improvement with dataCreated and collaborated on dozens of video productions
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Interim Group Advertising ManagerWillgratten Publications Jan 2018 - Apr 2018Junction City KansasFocused on introducing customer-by-customer advertising sales techniques, strategic sales methods, multi-newspaper combination sales, digital sales, sales planning, and product planning.Training sales team members to develop a comprehensive approach to customer solution selling through planning, presentations, needs analysis and value-based selling.
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Print And Digital Advertising ManagerThe Free Lance-Star Nov 2014 - Oct 2017Fredericksburg, VaPositioned property for sale to new owners by developing go-to-market strategies, vertical advertising planning and development, web and print marketing strategies, training using consultative practices and full-funnel marketing strategies. -
General ManagerVictoria Advocate May 2013 - Oct 2014Victoria, Texas AreaSales and operation management responsibilities for daily newspaperBuilt sales teams and created an automotive sales team with a redeveloped print and digital productRedeveloped real estate sales packagingExpanded publishing frequency of a regional magazine including complete overhaul of editorial and artistic direction.Successfully developed new revenue streams for niche publications -
Vice President Of Digital Media/Interim PublisherAmerican Community Newspapers Jan 2006 - Dec 2012Plano, TexasBuilt digital publishing division for more than 80 community newspapers in Texas, Minnesota, Ohio and VirginiaDeveloped overall growth and development strategy for divisionCollaborated with technical teams to build websites for each publishing unitDesigned and developed advertising sales strategiesTrained sales teams, editors and photographersHired and trained regional sales team membersNegotiated deals with affiliated websites and service providersManaged vendor relationsServed as Group Publisher on multiple occasions at a 44 business cluster and 14 business cluster
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Regional Digital Sales Manager/Kansascity.ComKnight Ridder Digital 2001 - 2006Kansas City, Missouri AreaI managed and trained a direct report advertising sales team that included general advertising, real estate and automotive segmentsDeveloped and launched new sales programs and initiativesTrained large sales teams on interactive solutions for advertising clientsManaged sales teams for Cars.com and Apartments.comImplemented ad sales strategy that drove revenue and built new businessCollaborated on launch of new automotive publication that was a "reverse publishing" product from cars.comLaunched email based advertising programs, shoplocal.com website initiatives, and other new advertising programs
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Group Advertising ManagerSun Publications 2000 - 2001Overland Park, KsResponsible for advertising sales leadership for the newspaper and magazine group.Developed go-to-market strategy for multiple productsHired, trained and reorganized sales teamsReversed a declining revenue trendDeveloped and launched new publicationsCreated sales initiatives and designed and implemented commission plans -
PublisherEvening Sun 1998 - 2000Hanover, PaPublisher: Responsible for daily activities of a 7-Day newspaper. Publishing concerns including commercial printing, sales, general management, circulation and editorial departments. Oversight of accounting, financials and performanceHired management team membersLaunched new advertising productsGrew commercial printing operationsLaunched digital publishing inititative
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General ManagerNevada Journal 1996 - 1998Nevada, IowaManaged all aspects of publishing of community newspaperHired and trained sales team membersCollaborated with news and sports staff to generate compelling local news storiesRedesigned newspaper and shopperDeveloped a community service project focused on child safetyLaunched a reader advisory initiative for the newspaperBuild a community and newspaper website from the ground up.
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Gm/Advertising Manager-The AdvertiserQuad-City Times 1994 - 1995Davenport, Iowa AreaManaged sales department for shopper division of Daily NewspaperResponsible for sales generation, new business development, budgeting, product developmentDeveloped new sales strategy, commission plans, and sales incentive plansRedesigned product creating new premium position, re-rated product.Hired and trained new sales team members -
PublisherKnoxville Journal-Express 1991 - 1994Knoxville And Pella, IowaI managed the operation of three general circulation newspapers, two auto racing newspapers and various seasonal recreation publications.Managed sales efforts for retail, classified and circulationManaged News and Sports editors to grow readershipRedesigned newspaper layoutLed public relations effortsParticipated in community development programs; Marion County Economic Development Commission, Knoxville Economic Development Corporation
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Sales, Circulation, Vp/General ManagerArundel Communications 1982 - 1991Northern VirginiaAdvertising sales representative, responsible for sales, ad design, business development and revenue growth to established and new clientsCirculation manager and Group Circulation manager responsible for paid growth, logistics, strategyMigrated circulation management from manual to computer management and redesigned circulation departmentsManaged multiple locations as General Manager responsible for sales, content and deliveryServed as corporate trouble-shooter to grow business and resolve issues at all locations
Roger Will Skills
Roger Will Education Details
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Secondary Education And Teaching
Frequently Asked Questions about Roger Will
What company does Roger Will work for?
Roger Will works for Newman Regional Health
What is Roger Will's role at the current company?
Roger Will's current role is Forward Thinking Multi-disciplinary Media Specialist.
What is Roger Will's email address?
Roger Will's email address is rw****@****ers.com
What is Roger Will's direct phone number?
Roger Will's direct phone number is +136157*****
What schools did Roger Will attend?
Roger Will attended Northern Virginia Community College.
What are some of Roger Will's interests?
Roger Will has interest in Technology, Outdoor Activities, Photography, Historical Sites, Food, Travel.
What skills is Roger Will known for?
Roger Will has skills like Digital Media, Online Advertising, Advertising, Publishing, Advertising Sales, Newspapers, New Media, Social Media Marketing, Social Media, Magazines, Publications, Email Marketing.
Who are Roger Will's colleagues?
Roger Will's colleagues are Sarah Saxton, Karen Schubarth, Terri Thompson, Matt Flowers, Christina Coria, Debra Casey, Swift Susan.
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