Part of the executive leadership team, responsible for the commercial success of the business.Responsibilities include lead generation, pricing, go-to-market, marketing and brand strategy.Kani is an award winning SaaS (software as a service) tool which reduces complexity and lets financial teams reconcile large & contrasting data sets in minutes, instead of weeks.Kani brings automation, accuracy and compliance to the back-office, manual and time consuming tasks that FinTechs, card schemes, Bin sponsors, banks and payment companies have to do on a regular basis, to account for their payment transactions.

Business strategy consultancy that specialises in linking commercial, brand, customer and people strategies to drive commercial value.My professional background encompasses a range of sectors, including hospitality, leisure, property, retail, tele-health [direct-to-consumer], education, and business services. I have operated within various organisational structures, from corporate and start-up environments to founder-led and private equity settings.Possessing expertise in brand building, customer experience enhancement, business transformation, organisational design and team/talent management. I am readily available and open to exploring interim, project-based, contractual, fractional, or consultancy opportunities.Areas of expertise:- Marketing & Brand Strategy - all elements including agency selection, pitching, brand & channel planning, econometrics, ROI, ROMI- Customer & Employee Experience - eNPS, NPS, brand tracking, CX, customer journey evaluation and planning- Commercial Development - commercialisation of assets, sales, partnerships & alliances, strategy and market planning, dashboard creation and tracking- Organisational Design & Talent Mapping - ways of working development, people development, training, evaluationClients:- Over-C. Business Transformation. Aug'20 - Oct '21. A start-up, owner run SaaS company deploying risk and task management system used by the property, leisure and transport industries. - IWG PLC. Interim CMO. Sept '20 - July '21.The worlds largest flexible office company- Inspired Education Group. Interim Marketing Director. July '22 - Nov '22.The worlds leading group of premium schools-Enviricard Limited. Interim CMO. Nov '23 - presentScale-up business. The only certified producer & supplier of non-plastic cards to the card industry.

Managing Partner role summary:-14 client accounts under my management ranging from Retail, Charity, Leisure and Manufacturing- Overall management and mentorship of Account teams [circa 80+ heads]- P&L responsibility for all client channels [circa £20m]- The cultivation and maintenance of C-suite client relationships- Create, own and deliver strategic direction for the client services teams under my remit- Focussed on driving growth across all ITG service channels- Champion client services creative process excellence- Develop and deliver new omnichannel opportunities from existing client partners- Drive innovative thinking and ways of working to improve business performance [client and company]- Board sponsorship for key strategic accounts- External reputation and industry representation- Develop new business prospects and pitch requirementsAccount Responsibilities: Marks & Spencer, Mitchells & Butlers, Entain [Coral & Ladbrokes], The Cooperative Group [Co-op & Nisa], Matalan, OCR, Joules, Genting Casinos, Samsung, Macmillan, The Original Factory Store, Birmingham Airport, BDR Thermea Group, Goodyear Tyres.About ITG: At ITG we transform the way global brands deliver their marketing through our innovative technology and range of end-to-end services. The combination of our world-class marketing services and award-winning, game-changing technology has enabled many of the world biggest brands to deliver a step change in their marketing performance. We put collaboration at the heart of everything we do, working with our amazing roster of world-renowned clients to simplify the complicated, automate the tedious, and create the beautiful.

We are an ambitious team that is changing the way people think about achieving a beautiful smile. No longer do you have to step inside the orthodontist practice to create the smile of your dreams. With a click of a button, you are on the road to making those dreams a reality. Our dentist-directed, at-home system makes it easy, safe and affordable for everyone.Byte is a subsidiary of Dentsply Sirona, the worlds largest dental equipment supplier. As the General Manager, I am the business owner for the country, charged with delivering market entry, rapid growth and P&L delivery.Pre-Market Entry:• Establishing local product sourcing routes• Identifying, integrating and contracting third party supply chain partners • Legal, regulatory and compliance approvals• Set -up UK Ecommerce & Digital infrastructure• Recruitment & training of UK team [Sales, Customer Service, Marketing, Clinical, Marketing]• Identification and commercially contracting credit / payment partners• Brand, Marketing, PR & Comms agency structure• Managing stakeholders in parent and Byte management team • Project management of all pre-launch workstreams[International expansion of Byte stopped in July 2022]

A first of its kind role in the UK Shopping Centre industry.As part of the senior leadership team, I lead the management and implementation of our customer experience strategy to deliver a consistent and trusted brand experience on a multi-channel basis across all intu shopping centres nationally, while delivering against our cultural and commercial objectives.This included:• The Creation and implementation of a robust customer experience strategy, delivering a consistent and trusted brand experience on a multi-channel basis across all intu shopping centres. • Management of the end-to-end intu Customer Experience by fully engaging with the intu functional teams, the intu Board and other key stakeholders.• Lead the introduction of new retail propositions, services, products or facilities to improve into Customer Experience by collaborating across the business functions and retail partners.• Presentation of progress updates to Board members, the Executive team and other key stakeholders.• Working within the loose matrix structure, management of proactive and productive communication with retailer, commercial partners, development corporations and contractors.I managed three core functional teams, these made up the Customer Experience Group - Marketing, Customer Experience and Commercialisation.Head count responsibility was circa 100+ with a Marketing budget of £20M+ and a commercialisation target of circa £20M.

As the effective CMO, ran the Global Marketing function for the Regus Group. Worked closely with the SVP of Sales to ensure demand matched supply. The role was part of the senior leadership team.Achievement highlights:• Increased return on investment by 30% and drove 40% more demand.• Double digit demand generation year on year, 2010 - 2013.• Reduction in cost per acquisition across all marketing channel.• Introduction & Integration of a new proprietary CRM system which deployed 2M+ emails monthly with average monthly sales of £0.5M. Increased existing customer enquiries (consumption) by 5% of mix with higher average value and conversion.• Re-launched and re-platformed Regus.com in all markets. Reduction and rationalization of content management systems from 100+ to 1. • Increased “transactional” capabilities of Regus on-line the through the development of RegusDirect.• Re-engineering field marketing teams in 2010 through the introduction of matrix management. Role context:• Responsible for the distribution, management & accountability of the global marketing budget – circa £50M. This investment was focused on demand generation for our 1500 business centres across 100 countries. • Built a matrixed organization made up of a central team of marketing specialist who worked to support and lead five regionally based Marketing teams – circa 150 people.• My team managed the full marketing mix, including: Corporate Communications and PR, Online sites & demand generation, Brand management, messaging and campaign strategy, Customer Insight measurement and Global Customer Relationship Management.

Marketing Communications• Direct a central marketing communications team to deliver global communications direction, programs and leadership to each regional marketing function.• Develop the global marketing communication strategy in conjunction with the field marketing Director to drive enquiries in all regional markets. • Formulate marketing plans that support core customer / audience segments through multi channel communications plans. Provide marketing leadership to the commercial sales function. • Provide the regional marketing teams brand guidelines, creative templates and copy direction to ensure consistent communication, execution and tone throughout all marketing efforts. • Support the dynamic company communication requirements and challenges across all disciplines and functions.• Deliver a comprehensive data marketing strategy to existing and new customers. Developing into a fully operational tailored client e-marketing program aimed at driving increased client net worth.• Manage global marketing budgets and agency roster to deliver against the companies marketing objectives.• Coordinate all Marketing efforts and support all teams through regular communication schedules. Membership• Deliver Regus a new and sustainable product that support both client and customer needs.• Establish all elements of a new product – creative look and feel, naming, pricing, IT infrastructure, reporting, operational processes, source product fulfillment, web development, sales strategy.• Project manage the continued deployment and development of the product.• Support all Partnership channels with a comprehensive set of partner options and processes to enable maximum leverage and joint benefit.• Formulate a Marketing plan to support the global, regional and local marketing efforts.

• Commercial – Responsible for UK conference and meeting room income, plus associated food, beverage and bedroom revenues. Using market benchmarking and guest satisfaction survey research I drove up preference for Marriott, delivering against balance score card objectives.• Brand - Acting as the brand guardian for the hotels in UK and Ireland through monitoring compliance and approving creative for individual hotels. Directed the hotels in brand look and feel through all their communication routes including photography, eCommerce and brochure development.• International – Provided linkage between Market, Region and US Corporate Offices to ensure consistent roll-out and understanding of all brand and global marketing programs.

Key Responsibilities:• Promotional Calendar Planning including coordination of Brand Communications and New Product development including timing of product launches.• Internal Strategic alignment through gaining commitment from Franchisees and Company operators.• Store development – ensuring the store design continues to innovate and stay contempory.• Championing Customer centricity by ensuring that the marketing plan keeps the customer and their touch points at the heart of each promotion.• BTL and TTL Marketing Budget control.• 3rd party relationship management. Ensuring strategic promotional partners are managed and potentials investigated.