Roger Burleigh Email & Phone Number

Denver, Colorado, United States

SSA's three pillars focused on sustainability, digital innovation, and diversity, thrive(3) is the roadmap to change the industry for the better.

Monterey, California, United States

Flinging its doors open in Aug. 2020 in the midst of a global pandemic and unprecedented wildfires in neighboring counties, Elroy's Fine Foods (AKA The Uncommon Market) provided a reason for communal celebration when there was little. In partnership with a local farmer, vetted and assembled a cohort of vendors and direct sourcing relationships unique to the store that support mission-driven, minority-owned, and small to mid-size farms and producers. Despite persistent labor shortages, built a hyper-efficient department that is now generating $3k per day in sales. Curated a set of products 80% staples and 20% difficult to-find and highly flavorful esoteric heirloom varieties of fruits, vegetables, and flowers that, in two short months after opening, resulted in the department hit profitability goals. The produce and floral departments are now mainstays of the store.

Monterey, California, United States

Monterey, Ca

Implement MBFT’s new “fish hub” initiative, which aims to create new, premium markets for local seafood in order to help ensure the viability, longevity, and growth of sustainable commercial fishing and seafood businesses in and around Monterey Bay. Identify and reduce barriers in local seafood markets, and forge new market relationships, opportunities, and sales for the Monterey Bay groundfish and other seafood sectors in the region, statewide, and nationally.

Corporate Headquarters

Reporting to CMO, collaborated on development of marketing strategies, directed campaign implementation, and created sales-enablement content. Also responsible for procurement and controlling costs of goods (for retail sale and food service), coordinated logistics, negotiated contracts and evaluated performance of all suppliers. Acted as liaison and facilitated timely communication between all internal and external entities.* Leveraged CRM software to analyze customer shopping behavior, create targeted promotional campaigns, optimize product performance, and inform operational systems.* Successfully initiated & cultivated business relationships with portfolio of 75+ vendors and service providers.* Designed and wrote copy for digital media and in-store collateral materials. Maintained monthly schedule based upon product availability and events. * Vetted new vendors and products based on retail price point, branding, logistics, and categorical needs. Introduced 150+ new products that fit specific criteria, 70% of which became top performing items.* Consulted on website re-design and structure to optimize user experience. Migrated our inventory database onto an e-commerce platform.* Led planning sessions with executive staff to define our product mix around seasonal events, set sales plans, and coordinate marketing efforts.* Leveraged ECRS Catapult software to modernize and gain efficiencies in ordering processes, enhance data analysis, dictate operational systems, upgrade Point of Sale, and integrate technologies. * Built a promotional sales program that featured a rotating selection of 200 items across all depts and applied dynamic pricing strategies.* Implemented communication system that informed staff of product changes and sales strategies to quickly sell through inventory.* Attended and represented Marczyk Fine Foods at industry tradeshows and other relevant events.

770 E. 17Th Ave.

Led and directed 6 department managers and all operations of a 30 employee store that generated a record $16+ million in annual sales. Oversaw all HR matters and enhanced on-boarding procedures. Resolved issues relating to facility/equipment. * Planned sales and held department managers accountable to all aspects that contribute to profitability (sales, cost of goods, gross margin, labor) and reported results to executive team. Developed quarterly training course (SCRUMM 101) to institutionalize open book finance practices.* Defined the customer experience: - Developed a culture of salesmanship and superior customer service. Supported staff by training, scheduling educational ‘meet your maker’ seminars, and implementing incentive programs. - Fastidiously addressed store aesthetics; merchandising, stock levels, signage, and cleanliness. Implemented scorecard and performed routine inspections aligned with company standards. Improved result by 40%.* Planned smooth execution and promotion of internally organized events and participation in external special events.* Assessed all aspects of P&L report and delivered 4.5% EBIDA during tenure, the highest in company history.* Planned smooth execution and promotion of internally organized events and participation in external special events.* Ensured Health Department protocols and safety practices were followed with fidelity at all levels. Received lowest number of violations during tenure.

All Store Locations

Reporting to General Manager, managed, trained, and mentored a staff of eight that generated $6 million in annual sales (8% growth in grocery, 12% growth in produce). Directed all operations and accountable to quarterly financial plans at bi-monthly reviews.* Received company ‘MVP’ award (2014) for being the top performer, collaborative leader, and most versatile employee. * Designed and wrote content for print, e-mail, social media, website, and blog posts. Worked with marketing team to implement campaigns on schedule and assess performance after life cycle.* Developed new signage templates that highlighted product attributes and were concurrent with branding specs.* Established systems of accountability and best practices for daily tasks, inventory management (improved in-stocks by 25%), product care, safety, and organization that were consistent across store locations. * Created purchase orders and received invoices into software system. Established receiving protocols and credit request standards that recouped an average savings of $200 per week. • Inherited and retained relationships with 7 local farms and grew number of partnerships to 15 total. Additions diversified sourcing and filled specific gaps in product mix and quality.• Conducted weekly and quarterly inventories of all produce and grocery products and supplies.

Denver, Co

* Supported initiatives concurrent with the Sustainability Management System (ISO 14001 Certified) related to energy savings, paper reduction, purchasing policies, and concession/retail services.* Evaluated current procurement strategies and proposed solutions to streamline the processes.* Amended vendor screening criteria, question sets, and ranking system within the Zoo’s purchasing policy software.* Compiled a comprehensive benchmarking study to compare the Zoo’s sustainability performance with other institutions. Researched trends, identified gaps, and proposed innovative initiatives to differentiate.

Alliance Center; Denver, Co

Living City Block is a start-up non-profit organization based in downtown Denver, CO. LCB LoDo is the laboratory and proof of concept stage wherein we solidify the foundational skills, tools, models, knowledge, and processes necessary for the broader mission of global urban regeneration. We are partnered with Rocky Mountain Institute and the Alliance for a Sustainable Colorado, as well as with many other government and commercial organizations.• Developed workflow diagram for project to ensure goals are accomplished. This will eventually serve as an exportable framework that can be utilized other neighborhoods.• Managed the energy modeling task for the dozen buildings in the project scope. Built and maintained relationships with Xcel Energy, Green Building Services, and AEC with regard to energy modeling.• Served as community liaison between business owners, building owners, government agencies and residents.

Denver, Co

* Worked with design firm on website revisions and interactive features to facilitate updating with current news and information on real estate and development properties to enhance marketability. * Designed e-mail blast campaigns and assisted with graphic design for development project proposals.* Tracked and updated company's external database of 1000+ contacts.* Drafted occupancy surveys for tenants/owners/renters to foster communication, data collection and feedback on sustainability initiatives.

Philadelphia, Pa

WRT is an award-winning architecture/landscape/urban planning design firm and a leader in sustainable design. Reporting to Director of Sustainability, acted as in-house environmental science consultant. Integrated scientific research into firm’s design process to increase ecological integrity of projects and proposals. * Collaborated with network of subconsulants, scientists, non-profits, and government entities on deliverables to inform scope of work and project proposals.* Created a comprehensive Green Operations Plan which w adopted firm-wide at seven nationwide offices. Developed branding scheme and marketed to employees to facilitate participation. Implemented green initiatives and authored green decision-making and purchasing guidelines. Conducted personnel training seminars. * Authored an Integrated Design Workflow Process Diagram that graphically represented all components of the firm’s existing process. Proposed restructure to executives to maximize sustainability, efficiency, quality, and accountability. * Selected for and facilitated Landscape Group efforts to improve governance and teamwork. Responsible for preparing report and recommendations submitted to Executive Committee.* Conducted environmental site analyses.* Researched ecological precedents and developed environmental frameworks for projects. * Specialized in selecting native plant palettes based on site conditions and eco-region.* Developed site-specific invasive species removal and maintenance plans for landscape projects of various scales.High profile projects include: Southpoint Park at Roosevelt Island, SUNY New Paltz Campus Master Plan, Queens Plaza Streetscape, Trenton Capital Parks System, USACE Military Housing at Ft. Leavenworth, Governor’s Island Open Space Design Competition.

Northeast, Usa

Reporting to Executive Director, organized all logistics of the race events including scheduling, risk assessments, personnel scheduling, and budgeting.* Collaborated directly with volunteers, municipal governments, community members, sponsor companies, emergency medical personnel, and the public on event execution.* Delineated volunteer tasks and placement along race route as well as conducting training seminars. * Recruited volunteers from the community, organizations, companies and members of the charity beneficiary.* Inventoried and inspected both owned and rented equipment before and after races. * Implemented sustainability initiatives at all races.

Brunswick, Me

* Managed and updated program website (html). Created a new alumni portal to foster engagement.* Designed posters advertising relevant program events to promote student attendance.* Assisted professors in curriculum development and collateral material design.* Networked with ES alumni and collected feedback and advice for current students.

Brunswick, Me

* Applied GIS technology to inventory historic structures and create individual property profiles. * Participated in planning sessions regarding Maine College Campus Historic Preservation, New Meadows Watershed Project, Affordable Housing, and the Town of Brunswick Comprehensive Plan.* Mapped public trail systems.

B.A., Double Major In Biology & Environmental Studies

Activities and Societies: * Athletics: NCAA Division III All-American Swimmer 2004 – 2006, NESCAC All-Conference Swimmer - 2003, 2004.

H.S. Diploma, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Swim Team, Flute Choir