Roger Peasley Email & Phone Number

New York, New York, United States

• Act as AOR steward; lead strategic footprint, involve partners to ensure a flawless market launch
• Collaborate with creative and strategic leads to build high-performing, proactive teams that clients see as an invaluable extension of their own teams
• Develop and implement multimedia marketing programs that are synergistic and extend to all media: electronic, print, digital, experiential and social
• Lead strategic workshops to reveal insights used to develop meaningful… Show more
• Lead strategic workshops to reveal insights used to develop meaningful communications
• Mentor direct report staff and provide opportunities for development and growth

Westerville, OH

• Managed day-to-day client contact for Diabetes drug re-launch
• Responsible for development of strategic positioning for brand to consumers
• Planning and executing appropriate tactics in order to assure a successful launch

New York, NY

• Managed launch of new HCP Campaign for heart monitoring device. Responsible for meeting all Sales meeting dates and deliverables.
• Pitched and sold Client on 1st ever Journal Ad for heart monitor
• Responsible for creating and developing key strategies and tactics for 2011 for severe allergic reaction product Professional
• Managed project implementation for severe allergic reaction product

Greater New York City Area

• Managed day-to-day launch of new DTC campaign for a rheumatoid arthritis (RA) drug.
• Functioned as primary client contact for television and print ad strategy and development.
• Proposed and Implemented Hispanic pilot initiative for the RA brand (TV and CRM)
• Developed strategy and platforms for an emerging treatment for hypertension
• Responsible for implementation of new legal regulatory review guidelines for throughout the Agency and ensured compliance through different… Show more
• Responsible for implementation of new legal regulatory review guidelines for throughout the Agency and ensured compliance through different departments (creative, editorial, and traffic) Show less

New York, NY

• Managed day to day web activities leading up to FDA Approval/Product Launch for rheumatoid arthritis drug
• Was responsible for participating in key strategy meetings and research for product launch and provided input for both online and offline initiatives
• Responsible for the day to day strategy and communication for erectile dysfunction drug online initiatives

Greater New York City Area

Launched TV/Print/online campaign for a Flea and tick medication for dogs and cats