Roger Peasley Email & Phone Number

New York, New York, United States

• Act as AOR steward; lead strategic footprint, involve partners to ensure a flawless market launch • Collaborate with creative and strategic leads to build high-performing, proactive teams that clients see as an invaluable extension of their own teams • Develop and implement multimedia marketing programs that are synergistic and extend to all media: electronic, print, digital, experiential and social• Lead strategic workshops to reveal insights used to develop meaningful… Show more • Act as AOR steward; lead strategic footprint, involve partners to ensure a flawless market launch • Collaborate with creative and strategic leads to build high-performing, proactive teams that clients see as an invaluable extension of their own teams • Develop and implement multimedia marketing programs that are synergistic and extend to all media: electronic, print, digital, experiential and social• Lead strategic workshops to reveal insights used to develop meaningful communications• Mentor direct report staff and provide opportunities for development and growth• Oversee all aspects of financial health of the brands; manage multimillion-dollar budgets• Excel in dynamic, demanding environments while remaining focused and pragmatic• Effectively motivate cross-functional agency team members and steward partner agencies on all levels to achieve and exceed goals Show less

Westerville, Oh

• Managed day-to-day client contact for Diabetes drug re-launch• Responsible for development of strategic positioning for brand to consumers• Planning and executing appropriate tactics in order to assure a successful launch

New York, Ny

• Managed launch of new HCP Campaign for heart monitoring device. Responsible for meeting all Sales meeting dates and deliverables.• Pitched and sold Client on 1st ever Journal Ad for heart monitor • Responsible for creating and developing key strategies and tactics for 2011 for severe allergic reaction product Professional• Managed project implementation for severe allergic reaction product

Greater New York City Area

• Managed day-to-day launch of new DTC campaign for a rheumatoid arthritis (RA) drug.• Functioned as primary client contact for television and print ad strategy and development.• Proposed and Implemented Hispanic pilot initiative for the RA brand (TV and CRM)• Developed strategy and platforms for an emerging treatment for hypertension• Responsible for implementation of new legal regulatory review guidelines for throughout the Agency and ensured compliance through different… Show more • Managed day-to-day launch of new DTC campaign for a rheumatoid arthritis (RA) drug.• Functioned as primary client contact for television and print ad strategy and development.• Proposed and Implemented Hispanic pilot initiative for the RA brand (TV and CRM)• Developed strategy and platforms for an emerging treatment for hypertension• Responsible for implementation of new legal regulatory review guidelines for throughout the Agency and ensured compliance through different departments (creative, editorial, and traffic) Show less

New York, Ny

• Managed day to day web activities leading up to FDA Approval/Product Launch for rheumatoid arthritis drug• Was responsible for participating in key strategy meetings and research for product launch and provided input for both online and offline initiatives• Responsible for the day to day strategy and communication for erectile dysfunction drug online initiatives

Greater New York City Area

Launched TV/Print/online campaign for a Flea and tick medication for dogs and cats