My responsibilities include creating and managing compelling content for various digital marketing channels, including social media, email marketing, and website content.Additionally, I take pride in providing regular sales and marketing reports, shedding light on vital metrics like lead generation, conversion rates, territory alignment, and ROI.Through collaborative efforts with internal stakeholders, I managed to increase our leads funnel by an impressive 10x. By leveraging Sales Navigator and HubSpot, we executed impactful lead-generating initiatives.Drawing on comprehensive market research, I diligently identified new opportunities for growth and competitive differentiation, contributing to securing additional firm contracts.Recognizing the need for cohesion, I unified disparate systems under one system-of-record, resulting in an internal CRM that I continue to manage and update for seamless operations.*Clients include companies from staffing agencies and professional services industries*

Spearheaded the development of the marketing department from the ground up. Evaluated and implemented marketing automation software that enabled us to broadcast monthly email campaigns and enrich our company data and seamlessly integrate our marketing and sales technology stack. Organized and managed a robust marketing library on our new web-based collaborative platform. This expedited messaging approvals, empowered the sourcing team to share collateral more effectively, and established a centralized system-of-record for all marketing assets. I helped create a brand-new website, a stand-alone seller-facing webpage, and a new sourcing pitch deck. These tools became instrumental in elevating our selling efficiency, bolstering our company's credibility, and maintaining a consistent and compelling client-facing messaging. I oversaw the exponential expansion of our marketing database through campaigns, digital marketing and leading an audit and update of our Salesforce install base company and contact information, ensuring clean data sync and transfer with our new marketing automation tool.

Orchestrated the seamless integration between sales and marketing efforts, ensuring the organization's overall success and growth in the SAP ecosystem. In this dynamic role, I lead and optimize the sales and marketing technology stack, including the SAP Customer Relationship Management (CRM) system, marketing automation tools and sales intelligence tools. By maintaining, enhancing and integrating these systems, I empowered the sales and marketing teams to work efficiently and effectively, making data-driven decisions and driving customer engagement.Successfully moved the company from manual excel reporting to real-time dashboards utilizing SAP Analytics Cloud that pulled data directly from our CRM. This allowed company leadership to make real-time data driven decisions with drill-down capabilities and insights and significantly saved the company time and resources.Secured, managed and claimed over half-a-million dollars in business & marketing development funds that were used to fund industry events, trainings, sales & marketing activities, demo environments and 3rd party vendor fees.Championed continuous learning and professional development for the sales and marketing teams. By organizing training programs and workshops, equipping them with the knowledge and skills needed to excel in their roles and stay ahead in the competitive SAP market.As the Sales and Marketing Operations Manager, I thrive on the challenge of aligning diverse teams, streamlining processes, and driving efficiency. My accomplishments in this role directly contribute to the success of our company, as we delivered top-notch SAP solutions to our clients and achieved sustainable growth in this ever-evolving industry.

My key responsibilities are to oversee and optimize the sales processes by working closely with the sales team to streamline workflows, define clear sales methodologies, and implement best practices. By ensuring smooth operations, I enhanced the efficiency and productivity of the sales team, allowing them to focus on building strong customer relationships and driving revenue growth. I am responsible for creating weekly, monthly and annual sales reporting and forecasting. I play a key part in managing the SAP partnership by owning annual business planning, marketing reports, quote-to-cash, deal registrations, value point analysis, SAP product & service authorizations, business & marketing development funds and support.

Optimizing sales processes and providing critical support to enhance the productivity and effectiveness of the sales team. Managing the sales technology stack, including the SAP Customer Relationship Management system by maintaining and updating the database, ensuring accurate and up-to-date customer information, sales leads, and opportunities. Creating sales forecasts and performance reports that provide insights in making informed business decisions, identifying growth opportunities, and setting realistic sales targets. Contributed to process improvement initiatives, identifying areas for optimization and efficiency gains by implementing best practices and streamlining workflows that enable the sales team to focus on building strong relationships with clients and closing deals effectively.

Supporting the overall operations and growth of the organization by collaborating with the sales and marketing teams to identify potential clients and opportunities. Tasked with performing market research and competitive analysis to keep the company abreast of industry trends and best practices that allow management to exercise strategic decision-making and help the company maintain a competitive edge in the SAP marketplace.