Roger Veenma Email & Phone Number

Barcelona, Ct, Es

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Currently spearheading transformation efforts at MS Printing Solutions and JK Group in Italy, successfully navigating through organizational and financial challenges inherited from previous management. Implemented restructuring initiatives, optimizing Route-To-Market operations, introducing software solutions and consolidating sites to restore profitability for digital printing.Key Achievements: ➢Financial Turnaround: elevated EBIT from low single digits to low double digits through strategic restructuring efforts, with a projected increase of another 6% by 2026. ➢Margin Improvement: implemented strategic sourcing initiatives and a new system approach focusing on delivering higher margins in adjacent vertical markets, mitigating challenges posed by a volatile market characterized by strong Chinese competition, price erosion and weakening demand. ➢Inventory Optimization: Reduced inventory levels by 40% in two years, enhancing working capital, operational efficiency, and cost-effectiveness.

New York City Metropolitan Area

Integrated Systech and BlueBite, $75MM US based software companies, overseeing 250+ employees. Drove innovation in software suite for brand protection and consumer engagement, leveraging QR, NFC and technologies. Conducted market analysis and led digital transformation. Formed strategic partnerships to achieve long-term goals. ➢Financial Growth: Increased EBITA from -6% to +17% in 18 months by identifying 32% more cost and revenue synergies versus planned target, amidst global pandemic challenges.➢Operational Efficiency: deployed an integration strategy and reduced timelines by 5 months, improved change management effectiveness by 13% vs benchmark, and enhanced customer satisfaction rates from -13 to +20. ➢Resource Management: Managed logistics across finance, HR, SC, sales, marketing, engineering, support, and compliance, maintaining relationships with stakeholders including investors, employees, customers and partners.

Barcelona Area, Spain

Vice President, Services and Software (2018-2019)Director, Professional Services (2017-2018)Led a global strategic transformation, transitioning the company from a hardware-focused operation to a services and software-centered sales organization. Introduced cutting-edge solutions utilizing cloud-based, Internet-of-Things, Software-as-a-Service (SaaS) and AI technologies. Identified market opportunities for serialization, traceability, and anti-counterfeiting solutions, developed innovative strategies, and forged strategic partnerships with industry leaders. ➢Sales Growth: Achieved a 32% and 46% increase in software sales, along with 4% and 6% growth in services revenue between 2018 and 2019. ➢Profitability Management: Improved profitability by over $30MM within two years through costs optimization and the launch of software solutions. ➢Innovation: Invented methods and systems which resulted in two new patents: PCT/EP/2019/063131; PCT/EP/2019/063133

Geneva, Switzerland

Managed global logistics for channel sales, overseeing revenue generation, marketing effectiveness, indirect sales performance, and channel partnerships. Collaborated with the executive leadership team to develop and refine comprehensive Route-To-Market (RTM) strategies, facilitated course corrections for existing strategies, and identified growth opportunities in emerging regions such as China, Indonesia, Philippines, and Vietnam. ➢Channel Sales Growth: Achieved consistent growth in channel sales for over two years, with increases of 13% in 2016 and 16% in 2017, leading the recognition with the Dover Organic Growth Award and the Asia Global Function Award in 2016.

Held progressive roles in business intelligence, category operations, sales operations, retail sales, marketing, business development, and account management, successfully contributing to Hewlett-Packard's market presence and business growth.

Barcelona Area, Spain

Barcelona Area, Spain

Barcelona Area, Spain

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Utrecht Area, Netherlands

Amsterdam Area, Netherlands