Rog Harrison Email & Phone Number

London, England, Gb

London, England, United Kingdom

- Generate and deliver the five year strategy and plan across both the digital products and digital marketing divisions. - Deliver the metrics across Neverbland Group, including turnover, profit, social and environmental impact scores as well as ensuring our BCorp footprint continues to strengthen. - Lead a strong digital marketing and e-commerce team, focusing on delivering innovative digital products and marketing solutions that generate competitive advantage.- Ensure a balance of business between startup/scale-up companies and high-profile blue-chip clients, establishing strategic partnerships with renowned brands.- Expanded UX services into the e-commerce sector for FMCG D2C brands, integrating AI tools to optimise sales funnel efficiency and reduce content marketing costs.- Advocate for sustainability by achieving and maintaining BCorp status and initiating key projects to ensure a balance between profit and purpose.

London Area, United Kingdom

Delivering the commercial strategy for Soccer Six along with the other events in the sports and music events portfolio including The Musos Awards, Love Football and Inner City World Cup.

Brighton, England, United Kingdom

Working with the founders of Peak Mood Drinks to establish the brand across multiple sales channels locally and internationally. Once listings are achieved ensuring the brand has good rates of sales and is supported by a strong sales and marketing plan. Good traction has been made to-date in terms of café deli, convenience, health food stores, department stores and online.

Watford, England, United Kingdom

- Directed an international healthcare and pharmaceutical company, overseeing growth initiatives across multiple product lines including baby care, skincare, and wellness brands.- Managed critical functions such as commercial operations, sales, marketing, and new product development, ensuring alignment with organisational objectives.- Led a team of 93 employees, promoting a collaborative and innovative work culture aimed at driving company-wide success.-Successfully implemented a turnaround plan to optimise operations and prepare the company for future growth and expansion.- Introduced agile FMCG principles into the business, enhancing commercial agility and responsiveness to market demands. - Generated the 3 year business plan across owned brands - Snufflebabe, Dentinox, Blistex, Astral & Flourish, and the distribution brands - Otex, Ibuleve, Freederm, Iglu, Bazuka, Bassetts Vits & Brut.

London, United Kingdom

- Oversaw all aspects of operations for a leading smoothie and juice brand, executing a comprehensive five-year investment plan to drive sales and EBITDA growth.- Managed a team of 15 employees and coordinated with outsourced finance departments, fostering effective cross-functional collaboration.- Led successful range reviews and expanded the brand's presence into nine new countries, utilizing various business models and distribution strategies.- Implemented best practices across sales, marketing, finance, and production functions, optimising efficiency and driving profitability.- Strengthened brand positioning through enhanced shopper marketing strategies and expanded social media presence.

London Area, United Kingdom

- Directed international sales and marketing strategies for a prominent vaping products company, driving brand growth and market expansion- Managed groundbreaking diverse marketing campaigns and initiatives across North Europe, enhancing brand visibility and consumer engagement.- Played a key role in negotiating strategic partnerships and distributor agreements, optimising product placement and market penetration.- Introduced innovative marketing approaches to strengthen brand positioning and drive sales growth across international markets.- Fostered a high-performance culture within the sales and marketing teams, focusing on continuous improvement and achievement of targets.

London, United Kingdom

- Led marketing strategies and campaigns across multiple product categories for Puma in North Europe, contributing to brand growth and market share expansion.- Delivered significant CAGR with with a team of 21 delivering the marketing of key assets such as Usain Bolt, Spurs, Ireland Rugby, Italian Football, Aguero, Arteta, and core brand campaigns across the full marketing mix.- Delivered for the first time at Puma omni-channel marketing strategies that ensured paid and organic channels drove D2C sales and brand equity measures helping fuel the renaissance of the Puma brand across Europe.- Leader of the core team delivering the 2012 London Olympics across the whole marketing mix ensuring Usain Bolt success would drive brand recruitment across the region.- Developed and implemented tailored marketing initiatives to enhance brand awareness and consumer engagement in competitive markets.- Collaborated with cross-functional teams to align marketing strategies with business objectives and achieve sales targets.- Analysed market trends and consumer insights to drive strategic marketing decisions and capitalise on growth opportunities.- Played a key role in launching new lines and campaigns, ensuring seamless execution and impactful market launches.

London, United Kingdom

- Development & implementation of a UK & Irish Strategic Roadmap that put the brand into dynamic growth & created global best practice. CAGR of 6% across five years.- Streamlining the marketing program to focus on those areas that deliver dynamic brand equity growth.- Delivery of several high profile sponsorships to elevate the brands presence such as IRFU, Spurs, Aguero, NUFC, Bath Rugby, Arteta, DeJong, Toure, and Tuilagi.- Development of innovative digital platforms in lifestyle via Professor Green and Jamal Edwards.- Creation & development of structured brand recruitment programs across multiple brand concepts, distribution channels, including the Volvo Ocean Race, Ferrari, Mercedes Benz.- Leader of the core team delivering the London Olympics & Usain Bolt programme.- Generation of music collaborations & city attacks that drove consumer footfall into PUMA Retail.

London, United Kingdom

- Responsible for driving the strategic agenda, brand growth, contribution, & resourcing across a wealth of spirits brands including Malibu, Stolichnaya, Havana Club, Wild Turkey, Pernod, Ricard, Beefeater and Lambs.- Creation of a unique marketing strategy for Havana Club that doubled brand affinity, tripled profitability and facilitated over investment to drive long term market share.- Development of the vodka portfolio strategy which allowed the company to drive two vodka brands without commercially devaluing the equity of either brand.- Part of the integration team – integrating the spirits portfolio into the UK setting the portfolio prioritisation & selling the outcome to global brand owners.- Introduction of an emotional intelligence programme & coaching to the whole team. - Signing of a large sponsorship deal with Take That on Malibu that kick-started the brand.- Creation of two experiential concepts that drove brand affinity faster than classic communications.

Southampton, United Kingdom

- Taking Bacardi Breezer from a £20m brand to £250m in three years, distributed widely across the on and off trade and establishing it at the heart of a big night out. Management of a team of 9 and a budget of £17m.- Via innovation and ground-breaking marketing communication kept Bacardi Breezer, Metz and V2 relevant and desirable in a highly competitive category & rolled out best practice into international markets.

Liverpool, United Kingdom

- Responsible for the strategic plan and marketing of Club and Trio chocolate brands

Hull, United Kingdom

- Responsible for the strategic plan and marketing of the Steradent brand.

Scarborough, United Kingdom

- Responsible for the marketing of McCain Oven Chips, Southern Fries and Micro Chips brands.

Diploma, Bacardi Business Course

Mba, Marketing & Finance

Chartered Institute Of Marketing Diploma, International Marketing

Beng Mech Eng, Mechanical Engineering, 1St Class