Rogier Paans Email & Phone Number

The Hague, ZH, NL

The Hague Area, Netherlands

For over 100 years, this company has been helping the innovative manufacturing industry with their Intellectual Property (patents and trademarks & design protection). It was my challenge to introduce marketing in this company, with ten offices in the Netherlands, Belgium and Germany and 230 employees (68 experts and 15 partners). With a distinctive brand.

The Hague Area, Netherlands

The pension branch based in Rotterdam with 600 employees had not, or hardly, received any support from communication for a long time. My mission and role:+ To advise MT and act as a sparring partner for communication issues+ Improving the quality of customer communication and stimulating customer-oriented thinking in the organization+ Lead responsible for.

The Hague Area, Netherlands

• Within ING Group, due to the credit crisis, NN had to demerge and prepare for an IPO. In this period, in the midst of usury, I was:+ Deputy head of department & coach of two employees+ Responsible for renewal.
• Initiating and implementing customer-oriented thinking towards employees
• Elaborate format and rewrite customer (process) communication+ Initiator and developer of new campaign process to structure the alignment process+ Responsible for customer communication (strategy) phasing out and.

Amsterdam Area, Netherlands

- Responsible for brand and campaign image towards segments: youth, personal banking, investment and business - Developing communication strategy, briefing and managing integrated campaigns towards agencies and budget monitoring. In addition to traditional media (TV, outdoor, print & online), mainly non-traditional means such as Brandactivation, PR.

Amsterdam Area, Netherlands

- Responsible for brand and campaign image towards segments: youth, students, and payrollers - Developing communication strategy, briefing and managing integrated campaigns towards agencies and budget monitoring. Besides the traditional media (TV, outdoor, print & online) mainly non traditional means such as Brandactivation, PR, program sponsorship /.

The Hague Area, Netherlands

Communication for 60 bungalow parks in 6 countries had to go through the transition from a U-Quest-We-Run service to a professional, efficient, centrally managed department. Challenge: industry has little margin and every booking counts. In this position I:+ Leading the park communication team and was deputy head of the department+ Sales communications.

The Hague Area, Netherlands

During the rebranding from Ben to T-Mobile, the challenge was to introduce T-Mobile Business and to compete with KPN. Strong product oriented approach in which I:+ Independently develop both thematic and sales-focused campaigns for direct and indirect sales. From product advertisement to TV commercial, including; BlackBerry, Communicator and Hotspot.+.

The Hague Area, Netherlands

Since the introduction of Ben responsible for the website and (online) advertising. Here I learned how a strong brand moves a market and gives direction to an organization. The competition and weekly sales figures gave meaning to our work. In my position:+ Responsible for www.ben.nl briefing, project management and management of two editors internal +.

Master, Masterclass Online Marketing

The Masterclass is part of the NVAO-accredited Master in Marketing Management (MMM) of NCOI. The programme focuses on interpersonal skills.

Certificaat, Management Training Leadership Coaching

Master Of Marketing

- Future of Finance Industries - Value Proposition & Segmentation, Master of Marketing - Multi Channel Management, Master of Marketing

Marketingcommunicatie-B, Marketing/Marketing Management, General

Nima A+B, Marketing/Marketing Management, General

Heao, Vormgeving En Communicatie