For over 100 years, this company has been helping the innovative manufacturing industry with their Intellectual Property (patents and trademarks & design protection). It was my challenge to introduce marketing in this company, with ten offices in the Netherlands, Belgium and Germany and 230 employees (68 experts and 15 partners). With a distinctive brand positioning, house style and marketing propositions this was innovative for company and the industry. In this function:+ Member of MT and… Show more For over 100 years, this company has been helping the innovative manufacturing industry with their Intellectual Property (patents and trademarks & design protection). It was my challenge to introduce marketing in this company, with ten offices in the Netherlands, Belgium and Germany and 230 employees (68 experts and 15 partners). With a distinctive brand positioning, house style and marketing propositions this was innovative for company and the industry. In this function:+ Member of MT and managing team marketing communication team+ Responsible for budget, branding, (online) campaigns (owned, earned & paid) and website (SEO), social media, sponsorship, CRM, process / client communication, PR.+ Selection and management of professionals for design, text, PR, video & photography+ Develop client cases (text + video) as part of content marketing strategy+ Initiate content marketing strategy & campaigns via print / online publishers+ Improvement of client communication and stimulation of customer-oriented thinking+ Coordinate relationship networks, seminars and events. Making internal connections.+ Sponsor activation via The Ocean Cleanup, Vattenfall Solar Team and Hartstichting+ Realization of website visit growth of 420%, 40% more page visits and 20% more time spent. Growth followers LinkedIn with 600% and newsletter subscribers with 250%+ Increase in visitor numbers of (28 → 69) annually paid seminars from our experts Show less

The pension branch based in Rotterdam with 600 employees had not, or hardly, received any support from communication for a long time. My mission and role:+ To advise MT and act as a sparring partner for communication issues+ Improving the quality of customer communication and stimulating customer-oriented thinking in the organization+ Lead responsible for external product and process communication to customers, employers and the independent advisors. Focus on problem products+… Show more The pension branch based in Rotterdam with 600 employees had not, or hardly, received any support from communication for a long time. My mission and role:+ To advise MT and act as a sparring partner for communication issues+ Improving the quality of customer communication and stimulating customer-oriented thinking in the organization+ Lead responsible for external product and process communication to customers, employers and the independent advisors. Focus on problem products+ Develop new online pension product with multidisciplinary team+ Provide internal (management) communication and create support for reorganization to employees who were initially resistant to change Show less

Within ING Group, due to the credit crisis, NN had to demerge and prepare for an IPO. In this period, in the midst of usury, I was:+ Deputy head of department & coach of two employees+ Responsible for renewal communication strategy and campaigns for insurances, customer experience and opinion leadership aimed at loading the brand+ Develop and implement new style policy conditions with a multidisciplinary team+ Project leader to change corporate culture with regard to… Show more Within ING Group, due to the credit crisis, NN had to demerge and prepare for an IPO. In this period, in the midst of usury, I was:+ Deputy head of department & coach of two employees+ Responsible for renewal communication strategy and campaigns for insurances, customer experience and opinion leadership aimed at loading the brand+ Develop and implement new style policy conditions with a multidisciplinary team+ Project leader to change corporate culture with regard to customer-oriented thinking:• Initiating and implementing customer-oriented thinking towards employees• Elaborate format and rewrite customer (process) communication+ Initiator and developer of new campaign process to structure the alignment process+ Responsible for customer communication (strategy) phasing out and merging customers RVS Insurances towards NN+ Responsible for managing agencies in developing brand positioning and campaigns for the new sales channel NN Direct in (online) mass media and DM Show less

- Responsible for brand and campaign image towards segments: youth, personal banking, investment and business - Developing communication strategy, briefing and managing integrated campaigns towards agencies and budget monitoring. In addition to traditional media (TV, outdoor, print & online), mainly non-traditional means such as Brandactivation, PR, program sponsorship / billboarding and online concepts with media partners - Central management role for monitoring campaign concept… Show more - Responsible for brand and campaign image towards segments: youth, personal banking, investment and business - Developing communication strategy, briefing and managing integrated campaigns towards agencies and budget monitoring. In addition to traditional media (TV, outdoor, print & online), mainly non-traditional means such as Brandactivation, PR, program sponsorship / billboarding and online concepts with media partners - Central management role for monitoring campaign concept direction: PR, Internal communication, Brandactivtion, media, internet, DM, offices and call - Development of strategy and implementation of structural deployment of investment propositions on BNR and FD (combination radio, online video and e-mail) - Responsible for Bizznizz youth proposition within ING's launch campaign. Integrated campaign with (non-) traditional advertising such as non-spot at Nickelodeon with its own 6-part TV series. Supported by initiatives with press and media partners such as in Supernick, J/M and Habbo. Show less

- Responsible for brand and campaign image towards segments: youth, students, and payrollers - Developing communication strategy, briefing and managing integrated campaigns towards agencies and budget monitoring. Besides the traditional media (TV, outdoor, print & online) mainly non traditional means such as Brandactivation, PR, program sponsorship / billboarding and online concepts with media partners - Central management role for monitoring campaign concept direction: PR, Internal… Show more - Responsible for brand and campaign image towards segments: youth, students, and payrollers - Developing communication strategy, briefing and managing integrated campaigns towards agencies and budget monitoring. Besides the traditional media (TV, outdoor, print & online) mainly non traditional means such as Brandactivation, PR, program sponsorship / billboarding and online concepts with media partners - Central management role for monitoring campaign concept direction: PR, Internal communication, Brandactivtion, media, internet, DM, offices and call - Development of corporate identity guidelines and positioning for students and corporate identity for young people aged 0-25 years - Supervision of internal sessions with external agencies, focus groups and research to develop customer insights regarding positioning and brand issues - Responsible for strategy, rollout, campaign monitoring and adjustments regarding effect/research of 1st phase rebranding campaign. Focus on message transfer "The sum of strength" and creating value transfer of trusted characteristics Show less

Communication for 60 bungalow parks in 6 countries had to go through the transition from a U-Quest-We-Run service to a professional, efficient, centrally managed department. Challenge: industry has little margin and every booking counts. In this position I:+ Leading the park communication team and was deputy head of the department+ Sales communications concept developed and rolled out to stimulate the use of hospitality, entertainment and park activities+ Briefing and coordination… Show more Communication for 60 bungalow parks in 6 countries had to go through the transition from a U-Quest-We-Run service to a professional, efficient, centrally managed department. Challenge: industry has little margin and every booking counts. In this position I:+ Leading the park communication team and was deputy head of the department+ Sales communications concept developed and rolled out to stimulate the use of hospitality, entertainment and park activities+ Briefing and coordination of advertising agencies and communication projects+ Develop DM mailings to support: reservation, stay and return+ Professionalization of internal communication and advertising campaigns Show less

During the rebranding from Ben to T-Mobile, the challenge was to introduce T-Mobile Business and to compete with KPN. Strong product oriented approach in which I:+ Independently develop both thematic and sales-focused campaigns for direct and indirect sales. From product advertisement to TV commercial, including; BlackBerry, Communicator and Hotspot.+ Responsible for briefing, budget, rollout and evaluation of internationally developed campaigns; management of advertising and media… Show more During the rebranding from Ben to T-Mobile, the challenge was to introduce T-Mobile Business and to compete with KPN. Strong product oriented approach in which I:+ Independently develop both thematic and sales-focused campaigns for direct and indirect sales. From product advertisement to TV commercial, including; BlackBerry, Communicator and Hotspot.+ Responsible for briefing, budget, rollout and evaluation of internationally developed campaigns; management of advertising and media agency, and specials with media partners, including: specials with BNR Nieuwsradio, MT magazine, FD.+ Development of eye-catching Point of Sale materials, packaging, brochures, leaflets, trade show communication and trade marketing communication.+ Strategy and development of employer brand and other recruitment communications. Development and elaboration of image campaign. Coordinating and taking care of company presentations and vacancy placements. Show less

Since the introduction of Ben responsible for the website and (online) advertising. Here I learned how a strong brand moves a market and gives direction to an organization. The competition and weekly sales figures gave meaning to our work. In my position:+ Responsible for www.ben.nl briefing, project management and management of two editors internal + external agency nominated for the ADCN Golden Lamp+ Responsible for briefing and managing advertising and media agencies, assessing… Show more Since the introduction of Ben responsible for the website and (online) advertising. Here I learned how a strong brand moves a market and gives direction to an organization. The competition and weekly sales figures gave meaning to our work. In my position:+ Responsible for www.ben.nl briefing, project management and management of two editors internal + external agency nominated for the ADCN Golden Lamp+ Responsible for briefing and managing advertising and media agencies, assessing (draft) proposals and taking care of implementation and evaluation. Won many awards including Gouden Effie for Ik ben Ben-campaign and Gouden Datje for radio.+ Responsible for campaigns and developing advertisements for the consumer market, including online campaigns: online advertising, mailings and affiliate marketing+ Translating successful campaigns to retail by managing Trade Marketing+ Initiate recruitment communication concept and coordinate advertisement and events Show less